Each table was given an envelope with the following questions and instructions:

What is the biggest challenge your chapter faces when marketing an event?

• You will have 10 minutes to discuss the marketing tips and ideas that your chapters use.
• Pick a spokesperson to present your results.


Challenges

• Getting marketing materials ready on time
•  Being sure that your marketing and social media chairs get the emails/evite/tweets/FB post, etc., out on a timely basis
•  Marketing Director employee of treatment center with contacts for marketing, but never sure if they are really sending them out, and when. Unwilling to share the list so that the chapter can have more control.
Getting people to RSVP
Avoiding conflict with other groups/events in your area

 Solutions

• Tweet
• FaceBook
• Website
• Newsletter - Constant Contact
• Personal phone calls-use motivated students to do this
• Incentivize early registration with earlybird pricing (different than higher price at the door)
• Have both a Marketing AND Social Media Chairs...who work closely together
• Each Board member forwards event announcements to personal listserves and/or mailing list(s)
• Develop Student Liaison position to help get message out to students and to increase attendance and membership by students
• Use postcard format for marketing material - then can use it as a mailer, emails, website, etc. (San Diego example)
• Have a flier for upcoming event(s) at each event
• Show ppt slides during current event about upcoming events
• Target your marketing to the audience(s) most likely to be interested. Ex: Dr.s for Med Assessment, parents for awareness and what to do to prevent, help children, etc.
• Invite presenters who are more cutting edge, better topics, bigger names
• Be aware of your competitions dates, locations, speakers, etc.
• Evaluate the fee you charge per event
• Arrange with professors for extra credit when students attend
• Have a database of marketing materials (templates?) from IAEDP
• Use QR codes in marketing materials directing them to website for more info
• Make an IEADP app for event and membership info, questions and to facilitate communications
• Make a brochure or flier of all events for the year, take to everything
• Newsletter to members
• Provide an insert with materials at the event that they can fill out to register or otherwise indicate interest in the upcoming events.
• Create database of brochures, handouts, posters, etc.
• Professors offering extra credit for involvement
• Bridge the age gap

After reviewing the above notes please click on the "Mandatory Survey" link below.

 Mandatory Survey