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The Cost of a 99211
A patient comes to you with a cold. You charge $79. If you took insurance, you would probably use CPT code 99211 (for a level-1 established patient encounter) and send the insurer a bill for $79.
- After who knows how long, they might send you a check for $43.
- To endure that process: bill the insurer, have the computers, etc., costs you ~$20/claim.
- So now you're down to $23.
- Your overhead: the staff, the lights, you -- costs $30.
- So you've lost $7 to treat your patient's cold.
With concierge, a cold is a brief visit, maybe ~$50.
That's a win for you. You've gone from losing $7 to a $20 profit, because your overhead is still $30.
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