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What do you do when your boss thinks your bright idea might just be a little crazy? You head to HalTech for back up.
That's kind of how the story went for Ben Sainsbury and Dan Gamsby of Javelin Reality, a division of Javelin Technologies Inc., when the two came up with a whole new way for Javelin to do business and a whole new market to do it in.
When they went to John Carlan and Ted Lee, Javelin's owners and managing directors, Carlan and Lee were certainly intrigued, but wondered if the idea might be "a bit cracked." Even so, they encouraged Sainsbury and Gamsby to pursue it, and off they went to HalTech.
There they explained that Javelin is in the business of 3D design software used to create lifelike prototypes of products, projects, and experiences. The big idea was to take this technology into the film and video gaming industries, so that film makers and developers could produce, direct, and edit their own digitally animated scenes. Downloadable software tools would allow them to create virtual sets, visualize scenes or game sequences in advance, decide on camera positions and how to shoot scenes, and determine what equipment and people would be needed on location. The product was to be called Cinema Suite.
The HalTech team provided advice and direction, and pointed Javelin to sources of funding, including a grant from HalTech itself. HalTech also connected Javelin to Sheridan College, well known for its expertise in animation and film.
"Once we had that initial funding and the right educational partner, the magic started to happen," Sainsbury says.
Relationships grew, as did funding support. Cinema Suite has received support from FedDev Ontario and in November 2012, the Canada Media Fund committed $450,000 to Cinema Suite as part of its experimental stream, focused on encouraging the development of innovative, interactive digital media content and software applications.
"HalTech helped us get organized and outline our priorities," Sainsbury says. "They just kept on encouraging us, making connections for us. Lucky for us, they're just the best in doing that. If they can help, they help."
As of January 1, 2013, Cinema Suite is its own distinct spin-off division of Javelin. Javelin Technologies is online at www.javelin-tech.com.
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