Pride Family Brands, award-winning designer and manufacturer of luxury casual furniture and accessories, announces the launch of its digital reality support program that provides in-store interactive smart phone/pad video access for its fire products. Through a digital app, the program enables retailers and their consumers to access videos of Pride's Castelle line of firepits and tables on demand while on the showroom floor.
"We have developed a method of creating video product interaction via a QR code that is digitally linked within product images," said Rory Rehmert, vice president Sales and Marketing. "Through this program, an image can be scanned within the showroom, whether in a brochure or on a point of purchase display, and automatically an embedded code will activate and play an applicable linked product video."
Any Pride Family Brands' retailer, with the program installed, can hold an iPhone or iPad over a catalog shot of any of Pride's firepit offerings and a video will play that shows the firepit being lit and how easily it performs.
"The goal is to be able to show consumers how easy it is to operate the firepit and to illustrate how it looks when it's burning," said Rehmert. "This helps overcome any objection that consumers may have when they cannot physically see the product burning within the showroom."
The new digital interactive program is a part of Pride Family Brands' efforts to provide greater sales and marketing support to its retail network. The program is launching in conjunction with the fire products and will expand this year to other products within the Pride lines.
For more information about Pride Family Brands and their distinguished lines of casual furniture visit the
website or contact (954) 735-9800.