When it came time to replace 14-year-old parasols on an outdoor patio, the Biscayne Bay Yacht Club (BBYC) in Miami decided to take a closer look at how the area could be rejuvenated for the increased enjoyment of its membership, and in a way that would be more sustainable in the ever- changing Florida climate.
"We believe that the days of private clubs selecting off-the-shelf umbrellas for pool or restaurant areas has passed," said Dougan Clarke, TUUCI CEO. "Private clubs that want to create outdoor areas to support membership recruitment and retention while increasing revenues must adopt a more strategic approach."
TUUCI collaborated closely on the project with the management of BBYC, which was founded in 1887 and boasts a membership of approximately 250 who enjoy a broad menu of amenities ranging from the clubhouse and outdoor dining to a recently renovated marina and modernized dry boat storage. TUUCI and BBYC teams reviewed how the outdoor patio is used and the effects of environmental factors, including high winds often associated with Biscayne Bay, frequent brief showers and changing seasonal sun angles.
"Based on our analysis, the decision was made to replace small moveable parasols centered within each table with parasols that are twice as large at 10-feet-square and permanently mounted in the ground," Clarke said. "This important decision meant that shaded areas are much more effective in protecting guests regardless of the season. Additionally, permanent mountings significantly increased the flexibility of arranging tables and chairs, which is important for special events and to respond to seasonal changes in the direction of the sun."
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Biscayne Bay Yacht Club.
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An added benefit of mounting the umbrellas in the ground is their ability to withstand winds of up to 35 miles per hour even when fully opened. This feature allows guests to extend the time they enjoy being outdoors even during brief rain showers that frequently pop up in south Florida. The yacht club also wanted the new umbrellas to complement existing structures and the natural environment while contributing to the yacht club vibe.
The new parasols are made of marine grade hardware and incorporate components that are virtually maintenance free and familiar to sailors, such as pulleys that are incorporated for ease of opening and closing.
In terms of the parasol covers, the club selected a Sunbrella fabric that complements the coral exterior of the clubhouse as well as the colors of nearby trees. BBYC General Manager Shawn Sumner reports the project met and exceeded everyone's expectations.
"There has been a 35 percent increase in member usage of the patio since the new shade structures were added," he said. "This increased use gives us great confidence for a relatively quick payback on the club's investment in the patio renovation. Equally important, our membership could not be more pleased with the new look and comfort the parasols have created for us."
According to Clarke, Biscayne Bay Yacht Club is an excellent example of the strategic use of shade.
"Virtually every outdoor venue, from private clubs to hotels and restaurants, can improve the use of shade products by taking a more strategic approach," he said. "By addressing several essential considerations, you can do a better job of selecting the right shade products and installing them for the greatest benefit of guests, which translates to higher rates of customer satisfaction and increased revenues."