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In This Issue
Urban Populations Growing; Rural Populations Shrinking
Napoleon Introduces New Clean-Face, Multi-View, Direct-Vent Fireplace
Pereyda & Weber Are Vice Presidents of Mallin

Urban Populations Growing;
Rural Populations Shrinking

ITHACA, NEW YORK

By Cheryl Russell, New Strategist Press

The nation's urban areas are growing, and rural areas are losing people. This is one of the distinguishing characteristics of the post-Great Recession era. An analysis of county population change along what is called the Rural-Urban Continuum shows the draw of cities and the abandonment of rural outposts.

The Rural-Urban Continuum is the federal government's way of classifying counties by their degree of urbanity. The continuum is a scale ranging from 1 (the most urban counties, in metropolitan areas of 1 million or more) to 9 (the most rural counties, lacking any settlements of 2,500 or more people and not adjacent to a metropolitan area).

If you sort the nation's 3,143 counties by their rank on the continuum, then measure population change between 2010 and 2012 for each rank, this is the result...
 
1: 2.2%
2: 1.7%
3: 1.2%
4: 0.2%
5: 0.8%
6: -0.4%
7: -0.2%
8: -0.9%
9: -0.5%
 
The most urban counties (a 1 on the scale) grew faster than any other type of county between 2010 and 2012. The most rural counties (8 and 9 on the scale) experienced the biggest declines. This is an interesting twist in the age of the Internet, when location is supposed to be increasingly irrelevant.

City Growth by Size
The more urban the county, the greater the population growth during the 2010 to 2012 time period, according to an analysis of the Census Bureau's county population estimates by county rank on the Rural-Urban Continuum.

But what about cities themselves? An analysis of population change in the nation's 726 largest cities (incorporated places with populations of 50,000 or more) reveals growth to be uniform regardless of city size.

Overall, the populations of large cities grew 2.1 percent between 2010 and 2012. This was nearly double the 1.1 percent growth outside these cities. By size of city, growth looked like this...
 
1,000,000 or more: 2.0%
500,000 to 999,999: 2.5%
250,000 to 499,999: 2.0%
200,000 to 249,999: 2.3%
150,000 to 199,999: 1.8%
100,000 to 149,999: 2.2%
50,000 to 99,999: 1.9%
 
Of the 726 largest cities, only 70 lost population between 2010 and 2012.

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Napoleon Clean-Face
HD4.

Napoleon Introduces New Clean-Face,
Multi-View, Direct-Vent Fireplace

BARRIE, ONTARIO

Napoleon is proud to introduce its newest clean-face, multi-view fireplace, ideal for creating an exceptional focal point between two rooms.

"At Napoleon, we are always trying to create the next must-have item in your dream house," said David Coulson, National Advertising manager. "The HD4 is the perfect example of that type of innovation. This fireplace can be inset in a wall separating two rooms to not only provide warmth for both but a unique look that unifies the rooms."

Napoleon's new HD4 is available as a see-thru or three-sided peninsula and features various firebox/burner options including a log and linear glass burner or a designer fire cradle featuring topaz glass embers to match any room in your home.

The new HD4 multi-view fireplaces offer up to 30,000 Btus, a massive 1,000 sq. in. viewing area, multiple firebox configurations and electronic ignition with battery back-up. Optional zen modern door kits, contemporary rectangular door kits, media kits and decorative panels are available to match any room in the house.

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Pereyda & Weber Are Vice Presidents of Mallin
MONTEBELLO, CALIFORNIA

Brenda Pereyda
Brenda Pereyda.
Mallin Casual Furniture, a division of Minson Corporation, has announced the promotion of Brenda Pereyda to vice president of Sales; she worked side by side with the late Merv Conn for over 30 years. Her strong knowledge of the industry, leadership and dedication has proven her to be a very important part of the success and growth of Mallin Casual Furniture.

Mallin Casual Furniture has also named Jay Weber as
Jay Weber
Jay Weber.
their vice president of Marketing. He has over 37 years of experience in marketing and sales, the last 28 in the seasonal outdoor industry. He has been with Scancom North America since 2004, pioneering and developing the North America market into the successful business it is today.

"I'm very proud and excited to be joining such a prestigious and successful company as Mallin," said Weber. "I'm looking forward to helping the company develop new products and markets so that we can begin our next phase of growth." Weber can be reached at Mallin's headquarters in Montebello, California.

Who reports to whom? Both Pereyda and Weber report to the company's owner.
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