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August 2013
  Issue #47

What Can You Learn From Hurricanes? 

 

This week is Hurricane Week on the Weather Channel, and here in North America hurricane season is just beginning. That got us thinking about the lessons freelance medical writers can learn from these natural phenomena.

 

Just as hurricanes need the perfect combination of ingredients to form, freelance medical writers need just the right combination of skill, talent, and, let's face it, a little bit of luck (some would call it chutzpah) to be successful. Our intent with this newsletter is to give you some of those ingredients and to point you in the direction of others that will keep you satisfied and happy with your freelance medical writing business.

 

One of those needed ingredients is the ability to estimate your projects accurately so you don't lose money. Yes, we know we've discussed it before, but we still get questions all the time about this topic. We share a different take on it in this month's Dollars & Sense so you can be better prepared when you're pulling together an estimate for your next project.

 

Do you find that dealing with the younger--or older--generation is a natural disaster just waiting to happen? Then you'll enjoy this month's [Not] Just for Newbies column. Speaking of the generation gap, check out the fun resource we share in On the Radar.

 

And just when you were getting ready to put plywood on the windows and hunker down in the basement because you couldn't stand the thought of doing anything more to market your business, we highlight our most successful nonmarketing strategy in The Savvy Marketer.

 

To survive a hurricane you need to be prepared and have a plan. Gosh, that sounds like a surefire way to be successful at medical writing, wouldn't you agree?

 

Until September,

 

Cyndy and Brian

The Accidental Medical Writer


PS. We offer more tips and have interesting discussions on our Facebook page. Come and join us.

 
 Newbies[NOT] JUST FOR NEWBIES
Information and Inspiration for New and Experienced Writers 

Old, Young, and In Between


We know very few people who look forward to getting old. But the truth is that none of us can stop the clock. Stay in business long enough, and you end up becoming the writer who is a little long in the tooth. In this business, you're either a young one at the beginning of a career, an oldster who's been around the block, or someone right in the middle.

 

Even though we still consider ourselves to be young, we've been in this business for a while. Lately we've been working with younger and younger team members who communicate a bit differently than we do. The differences can be startling.

 

To help you navigate these generational differences, we pulled together a few helpful tips so we can all get along, regardless of our age. 

  • Be respectful of different communication styles. Differences are what make life exciting, but understand that just because you like to communicate in a certain way doesn't mean everyone else does. For example, some people don't like being interrupted constantly by emails so they check their inboxes at set times throughout the day; others prefer to be alerted every time a message arrives. Different strokes, as they say. But if you aren't sensitive to these differences, it can cause problems from a communication standpoint.
  • Understand that you may need to adapt, and be willing to do so. If you're working on a project with a tight timeline, you'll have to answer emails as soon as they arrive. Conversely, if you don't need an answer to an email immediately, don't pester the recipient. Even if you don't get a response to an email within, say, 30 minutes, it's not necessary to send a second email--and sometimes a third followed by a phone call--asking if she read the first email.
  • Just because you are working on a project at 10 pm doesn't mean that
    your client is. Anyone young, old, or in between can be a workaholic. Nevertheless, don't expect colleagues to be available after the end of the work day, unless you've agreed ahead of time to after-hours telephone calls or emails.
  • Be aware that each generation has unique personal obligations that impact their work lives. Younger colleagues may need to run out of the office at exactly 5 pm to pick children up from day care, but they'll work in the evening after the children go to bed. More mature colleagues might have to work from a hospital waiting room when an aging parent has surgery. Everyone has hobbies and activities they like to pursue in their spare time. Again, be sensitive to these differences.
  • Don't assume that everyone uses technology the way you do. Early adapters, no matter what their age, buy the latest gadgets as soon as they become available. Slow adapters are, well, slow to catch on. We know more mature medical writers who are among the early adapters and some younger medical writers who are slow to adapt.
  • Age has nothing to do with how skilled we are. Don't discount colleagues because they are younger or older than you. Be willing to listen to what they have to say.
  • Professionalism never gets old. Make sure that all your communications with colleagues leave them with a professional impression of you.

JB Priestly summed it up succinctly when he said, "There was no respect for youth when I was young, and now that I am old, there is no respect for age--I missed it coming and going." Each generation wants to feel as though they are respected and their contributions valued. And they can be. It just requires us to tweak our mindset.

 

If you'd like to read more about how generations can get along in the workplace, we recommend these books:

 ON THE RADAR
Resources for Medical Writers

Medieval Help Desk         

 

This You Tube video cracks us up no matter how many times we watch it! And we hope it gives you a hearty laugh on this summer Friday afternoon.

 

Since we discussed the differences in generations in [Not] Just For Newbies, this video seemed to be the perfect resource for this Pencil Points issue. We have to thank our friend and colleague, Lori A, who introduced us to this video when she used it in her session at the AMWA Annual Conference in 2011. The video is available in English, but we think the Norwegian version with English subtitles is funnier. Enjoy!

DollarsDOLLARS & SENSE

Advice on the Business of Freelancing 

Pricing Secrets Revealed! 

  

We've written and spoken for years about the financial benefits of project pricing, and one question we're often asked is "How do you put together a project estimate?" We've written about that, too, and created a Freelance Estimating Checklist we make available for free to everyone who signs up to receive Pencil Points. In case you lost your only copy or joined us before August 2010, click here to download it again.

Another popular question we receive on the topic of project pricing is "How much should [Project X] cost?" We've also written and spoken a lot in the past about this, and the short answer, of course, is always "It depends." but in this issue of Pencil Points, for the very first time we're going to take that answer a step further.

When we're preparing an estimate for a project, one way to look at it is by considering how long it will take you to do it. We don't mean the amount of time you want from the client to get it done. We mean the time it will actually take you to do the research, obtain and review the references, and actually crank out the first draft. This may sound like hourly pricing, but stay with us on this--it's just one way to arrive at a possible price.

Imagine an 8-hour day with no interruptions (yeah, wouldn't that be nice!). How much could you accomplish on Project X in that time? Research? Certainly. Starting to write the first draft? Possibly. Now imagine a second 8-hour day with no interruptions. How much further along could you be? Will the project require a third 8-hour day without interruptions? Perhaps a fourth?

To be successful at project pricing, you must have a sense of your own productivity. The better you know that, the more secure you can be in your project estimate. We find that very few projects (not including writing in the regulatory field) take longer than 50 or 60 hours to produce a first draft. If you researched and wrote an outline for the project first, writing the first draft will probably take much less time than that. Developing a PowerPoint deck, based on an outline you prepared, including the slide and speaker's note, with references, annotations, and reference highlighting, typically takes an average of about an hour a slide. Many projects we work on can be finished in a couple of 8-hour days; 8 hours is a lot of time when you're focused on what you're doing.

Once you calculate the amount of working time a project will require, you need to factor in that you will not get 8-hour days without interruptions. Starting and stopping adds time to a project because you have to continually ramp up and get back into the groove. Now that you know how long it will likely take to get the job done, multiply by the hourly rate you would like to earn. That's NOT the hourly rate you publicize, but the rate you really want to make.

Now look at the price you came up with and ask yourself these questions:
  • Do I work faster or slower than other writers?
  • What notable experience or expertise do I bring to the project?
  • How much do I think the client typically pays for this type of project?
  • What type of budget do I think the client has for this project?
If warranted, adjust your price based on your answers and compare the revised price to your original price. How do you feel about it?

Now ask yourself a few more questions:
  • Does the price seem high or low?
  • What unique aspects of this project might warrant a higher or lower price?
  • How does the price compare to other projects I've done that are similar?
  • How does the price compare to other projects I've done for this client?
  • What could go wrong with this project to make it more complicated?
  • What could go right with this project to make it less complicated?
  • What are the chances this project will become more or less complicated?
  • What can I do to ensure this project will become less complicated instead of more complicated?
  • What factors haven't I considered?
Based on your answers adjust the price again, and compare the adjusted price to your previous prices. How do you feel about it?

As you can see, none of this is difficult. Anyone can do it. And the more experience you have, the faster and more confidently you can do it. But now comes the hard part--choosing the price you're going to present to your client. The best tip we can give you here is this: if you can argue in favor of the price being both too high and too low, it's probably just right.

When we send an estimate to a client, we tell them we hope it meets with their expectation and budget, and to please let us know if they think there is an aspect of the project we haven't considered or that we may have over-considered. This way, the client feels it's okay to discuss the price with us, which gives us an opportunity to re-estimate if we had any of the parameters wrong. Fee negotiation is another topic for another day.
WhereWHERE IN THE WORLD ARE BRIAN AND CYNDY?
The Accidental Medical Writer Calendar

 

The AMWA Annual Conference is the ultimate resource for medical communicators around the world, offering educational and networking opportunities beyond compare in the field. Registration opened on Wednesday July 10th at 3 p.m. Be sure to peruse the registration brochure so you can choose from the many workshops and seminars that are being offered. We'll be presenting 2 seminars: How to Write a Manuscript from a CSR and Freelances: Use a SWOT Analysis to Rejuvenate Your Career and Better Market Your Business. We hope you join us.

 

If you'd like us to come and speak at an event you're organizing, don't wait too long to contact us. Our schedule is filling fast!

 

Be sure to check out Brian's interview in Breaking Into Medical Writing and Editing by Kristen Fischer that was published online on January 6 by mediabistro.com, a top site for communication professionals who create or work with content. If you're a member of AvantGuild you can access the article for free. If not, there's a $55 annual subscription fee, which gives you access to all the exclusive content the site offers. If you recall, Kristen interviewed Cyndy last year for the Freelance Switch blog, which you can read here. Thanks, Kristen.

 

For all our upcoming activities and appearances, keep an eye on The Accidental Medical Writer In Person.

We frequently speak and teach at medical writing conferences and seminars; we've also been interviewed online. Check out our Webcasts. Brian's interview with Danielle Hampson of The Business Authors Show is also available right on our website!

We would love to present at your next upcoming meeting or event, so invite us!

 

SavvyTHE SAVVY MARKETER
Marketing Tips to Build Your Business 
Non-marketing: The Best Way to Market Freelance Business!

Like any successful freelance, we market ourselves nearly every minute of every day. Some of our marketing efforts are what would be considered traditional (eg, advertising in the AMWA Freelance Directory). Today, most of our marketing efforts are nontraditional (eg, not making the mistakes other freelances make). In this issue of Pencil Points we reveal our biggest marketing secret--the one that has made us truly successful--our clients.

Hardly a day goes by without our receiving a phone call or email from someone with a problem for us to solve. Many of those opportunities come in the form of referrals. Someone down the hall from one of our client contacts has an urgent need and doesn't know where to turn for help, so our contact recommends us. Or our contact receives a call or email from a friend who works at another company seeking a freelance who is consistently good and reliable, and they give the person our name and contact information.

No marketing tool on the planet is stronger than the power of clients who refer you to other people, and there's no real marketing involved. All you have to do is promise what you'll deliver and deliver on that promise. When we get a call from someone who has been referred to us by a satisfied client, we just have to pass the estimate test (see Dollars & Sense). The person already has the confidence that we can get the job done for them, and it's obvious they need us to do it because they wouldn't have contacted us otherwise. It's virtually a guaranteed assignment! And once we deliver, we have another satisfied client to add to our roster--someone who will gladly recommend us as well.

Referring good people makes you look good, and we love to make our clients look good. Referrals are THE way to ensure you'll rarely ever be hungry for work.

THE FINE PRINT

 

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