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- Welcome!
- [Not] Just for Newbies
- On the Radar
- Dollars & Sense
- TAMW Calendar
- The Savvy Marketer
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Adversity is the Mother of Invention!
As far as we're concerned, there is no better career than medical writing and no better way to work than as a freelance. In fact, we don't really work for a living because we love what we do so much! We often say, if you want security and personal, professional and financial success, work for yourself. Sure, working for someone else is easier. But who wants easier when there's so much more to gain?
As 2012 comes to a close and we look back at the highs and lows of our business year, one truth becomes clear: Adversity is the mother of invention. In this month's issue of Pencil Points, we want to help you find stable footing on the often rocky terrain of freelancing. Chaos, volatility, uncertainty--you can't get away from them, so you might as well benefit from them! We'll explain how in [NOT] Just for Newbies. In The Savvy Marketer, we show you how to be in the best possible position to open a new door when one door closes. Heck, this one door didn't just close, it vanished! But we were still holding onto the doorknob.
The IRS's 1099 form is a popular topic of discussion among freelances, and one of our clients recently surprised us with something about 1099s that challenged our business sense. It turns out our thinking was correct all along, but we still discovered something we didn't know. Now you'll know it too, after you check out Dollars and Sense. And as if being a freelance medical writer or editor isn't challenging enough, in On the Radar you'll find out what we're doing to challenge our own thinking about how people learn. There's no telling where the future is headed. We just want to arrive sliding in on our side yelling woo-hoo!
To all our friends and followers, we want to take this opportunity to wish you a happy and healthy holiday season, and a prosperous new year. Our thoughts continue to go out to everyone still struggling to recover from Hurricane Sandy. Today our prayers go out especially to everyone affected by the horrendous tragedy in Newtown, CT.
Wishing you writing success, Cyndy and Brian
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[NOT] JUST FOR NEWBIES
Information and Inspiration for New and Experienced Writers
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New Year's Resolution: Embracing Black Swans
How well do you handle chaos and volatility? If your answer is not very well, then maybe it's time for an adjustment. Comfort and stability are not the first 2 words that come to mind when describing freelance medical writing. On the other hand, chaos, volatility, stress...those are terms you need to embrace when you're a freelance.
Why? Because living organisms require a certain degree of disorder to grow and evolve. Periodically we need to be confronted with black swans that have the potential to change our worlds. Whether that change is positive or negative is our choice.
By now you're scratching your heads wondering what in the world black swans are. Nassim Taleb, author of Antifragile: Things That Gain from Disorder , coined the term black swans to describe large and unexpected events that are high impact with regard to their effects on our lives. Black swans aren't inherently bad. Rather, they provide us with opportunities to learn and change.
What might be a black swan for a freelance medical writer? How about the project you were counting on to get you through the next 2 months that was unexpectedly killed? Or the hard drive crash that deletes the documents you were working on? It could even be an unexpected illness or death in the family with effects that ripple through your business.
The reality is that chaos impacts all of us at one time or another. Although we can't predict when black swans will come into our lives, Taleb asserts that we should create systems (think your business) that won't fall apart when we encounter disorder and volatility. And we agree.
So back to the original question: how well do you and, in turn your business, handle chaos and volatility? As Mr. Taleb states in an excerpt from his book, "Walking on smooth surfaces with 'comfortable' shoes injures our feet and back musculature: We need variations in terrain."
As you prepare to start a new year with new oppportunities, don't let those black swans throw your business or your life into a tailspin. Resolve to embrace the unexpected and grow from the experience.
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ON THE RADAR Resources for Medical Writers | |
Reality or Neuromyth? Now We're Not So Sure
Usually in this section we provide a link to a business or educational tool we found useful. This month, we wanted to share a recent article from the Wall Street Journal (WSJ) that shook our beliefs about what we thought we knew about how people learn.
Some commonly held learning-style theories form the basis of much of the design we create when developing sales training programs. For example, it's been hammered into our heads that some people learn better when they receive information in their preferred learning style. Some learners are tactile learners, others visual, still others learn best when they hear the information. At least that's what we always thought.
According to this WSJ article, although learners do have preferences about how they learn, their preferred learning style actually has little impact on how well they learn.
Surprised? So are we. We're hoping for more clarity after reading Why Don't Students Like School: A Cognitive Scientist Answers Questions About How the Mind Works and What It Means for the Classroom by cognitive psychologist Daniel Willingham, which was mentioned in the WSJ article. In the book Willingham reports on several studies that explored the hypothesis that learning style has little impact on learning. It just might be an eye opener that will allow us to create even better sales training programs for sales reps.
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DOLLARS & SENSE
Advice on the Business of Freelancing | |
Should You Split Expenses From Your Invoices?
Something interesting came up last week with one of our clients that is proof-positive no matter how long you're in this business, there's always something new to learn.
We submitted an invoice for work on a manuscript that included a line item for out-of-pocket expenses for reference procurement. That's not unusual for us. When we provide a project estimate for assignments that will include bibliographic research, we always state that out-of-pocket expenses for reference procurement will be additional. Who could possibly estimate that sort of thing in advance? Besides, some of our clients have excellent medical libraries, so we don't always have to go to our wallets to cover out-of-pocket expenses.
But in this particular circumstance, passing through this out-of-pocket cost was not at issue. Our client's accounts payable department asked us to revise our invoice to omit the expense and submit it separately on an expense reimbursement form. We'd never encountered this request before, but whatever makes our client happy makes us happy, as long as we don't suffer any untoward consequences.
We respectfully agreed to this unusual request and asked our friend in accounts payable (the people in accounts payable should always be your friends) why she requested we split out-of-pocket expenses from our project invoice. She explained she was doing it for us, because including out-of-pocket expenses on the same invoice with our project fee would mean that at the end of the year the 1099 they send us would include those expenses and inflate our taxable income. We gladly revised and reissued the invoice with the original invoice date, filled out and submitted the expense reimbursement form separately for the out-of-pocket expenses, and then wondered how this could be true.
Brian's freelance business is an S-Corp and Cyndy is a sole proprietor. Despite the difference in business structure, we thought out-of-pocket expenses are out-of-pocket expenses no matter what and we would never pay taxes on that portion of income even if it is included in a 1099. (NOTE: Clients do not have to send 1099s to S-Corps and LLCs because they are recognized business entities, even though they often do. Clients are required to issue 1099s to sole proprietors.) Our business sense told us that although reimbursement for out-of-pocket costs comes through to us as income when our client pays our invoice, our balance sheet deducts the same amount as a direct business cost in expenses--before taxes. Therefore, although a client's payments to us may include reimbursement for out-of-pocket expenses, and they might include those expenses in a 1099, we do not actually pay taxes on those expenses.
To test our theory we consulted an expert, our accountant and friend Mike. He confirmed our thinking was correct that we would not pay taxes on revenue from reimbursement of out-of-pocket expenses even if the amount was included in a 1099. He also agreed with our explanation for why that would be true. He did offer us a word of caution though, that we're happy to pass onto you here. Mike told us that clients sometimes ask suppliers to divide invoices to be paid separately and from different pockets so they can delay one or the other payment. We never even considered this! Fortunately, our particular client is one of the best a freelance could ever have and we've worked very closely with them for many years, so we're not worried about this particular concern. But if a client you don't know well asks you to divide invoices for payment from different sources, you should confirm with them that doing so won't affect the timely payment of either invoice before you agree. |
WHERE IN THE WORLD ARE BRIAN AND CYNDY?
The Accidental Medical Writer Calendar
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Planning remains fast and furious for the 2013 AMWA Annual Conference in Columbus, OH. The AMWA Annual Conference is the ultimate resource for medical communicators around the world, offering educational and networking opportunities beyond compare in the field. Now you can become a greater part of the AMWA conference experience
by submitting a proposal to share your expertise with your colleagues in Columbus!
Submitting a proposal for an AMWA conference presentation is easy with the new Call for Session Proposals, which is now available on the AMWA website. We're pulling together our proposals now. And we hope you'll consider doing so, too. By the way, if you know someone who is an AMWA member and works for a company that only supports professional development when the person is on the program, volunteering to lead an open session or roundtable is a great way to get on the program!
If you'd like us to come and speak at an event you're organizing, don't wait too long to contact us. Our schedule is filling fast!
Be sure to check out Brian's interview in Breaking Into Medical Writing and Editing by Kristen Fischer that was published online on January 6 by mediabistro.com, a top site for communication professionals who create or work with content. If you're a member of AvantGuild you can access the article for free. If not, there's a $55 annual subscription fee, which gives you access to all the exclusive content the site offers. If you recall, Kristen interviewed Cyndy last year for the Freelance Switch blog, which you can read here. Thanks, Kristen.
For all our upcoming activities and appearances, keep an eye on The Accidental Medical Writer In Person.
We frequently speak and teach at medical writing conferences and seminars; we've also been interviewed online. Check out our Webcasts. Brian's interview with Danielle Hampson of The Business Authors Show is also available right on our website!
We would love to present at your next upcoming meeting or event, so invite us!
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THE SAVVY MARKETER
Marketing Tips to Build Your Business
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Closed Doors Are an Open Opportunity
As freelances, we're always thinking about getting the next assignment from our client--even while we're still working on a project for that client. Marketing is a continuous process, and as we've written and said many times before, the time to look for work is not when you need it. Recently, a large project we were working on was suddenly cancelled. This got us thinking about how we market ourselves under adverse conditions.
Projects are cancelled for a variety of reasons. The client runs out of budget. Something changes in the marketplace--perhaps an opportunity or a threat from a competitor, or an internal strength or weakness for the product on which you're working-and the client must divert the budget to more pressing needs. The client's management team suddenly changes, and the new team isn't as interested in seeing the project through. The pharma company merges with, or is bought by, another company and everything is put on hold. Your medical communications company, medical education company or medical ad agency client loses the account. If you keep your eyes open like we do, you can usually see these doors getting ready to close.
There's one way a project door closes that typically no one sees coming, and it recently happened to us. We were involved in a large, multi-deliverable project that had already rolled out through 3 or 4 deliverables and was set to keep us busy into the second quarter of 2013. But then it happened. It was announced that the pivotal Phase 3 trial had not met its endpoint. You could hear the screeching tires and crash of bending, twisting metal. Of course, the project was put immediately "on hold."
As we were dismayed for our own loss--of time that had been filled to capacity and income overflowing--we realized we weren't alone. Not only did the door close on a great project and excellent income, our med com client is suddenly behind the same closed door, with payroll to feed. And it's not just the 2 of us. At least we both have plenty of other opportunities--other clients, other assignments. But what about the poor project manager who has been married to this product for years, who now has nothing to do? What about all the internal and external pharma support staff, researchers, and stakeholders? Everyone was shut out when this door closed.
One the one hand, you may look at this as solitary confinement. We prefer to see it as an opportunity. We enjoyed an excellent working relationship for as long as the project lasted, and everyone involved is now in search of the next door to open. This is our chance to help them by acknowledging the unfortunate circumstance and communicating our confidence that another door of opportunity will soon open. At times, we've even helped our client's find those new opportunities. It's also our chance to be standing there beside them when the next door opens, so we can get the team back together.
When the door to a great project closes, it's not just the freelance who is searching for a new opportunity--everyone on the team is looking. With so many people searching, someone is bound to find something soon. And when they do, they'll turn to the people who stood beside them.
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