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American Meat Documentary
Premiering this week in Waynesboro & Staunton,
Virginia - July 9 & 10, 2011
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The premiere of American Meat coincides with the July 9 Field Day at Polyface Farms, which usually draws thousands of people. Two special Sunday events (at 1:30 and 6:30 pm) will be held at nearby Zynodoa Restaurant featuring food from Polyface Farm prepared by executive chef James Harris. Screenings will be held July 9 at Waynesboro's Zeus Theater and July 10 at Staunton's Visulite Theater. 
American Meat Trailer YouTube 2:43 - LeaveItBetterVideo
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THE SCREENINGS
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Saturday July 9th:
9:15pm at the Zeus Theater in Waynesboro - We are partnering with Chipotle and as of right now the first 100 people arriving to the theater will get a free burrito featuring Polyface pork.
Sunday July 10th:
11:45am at Visulite Theater in Staunton - We are having a 20-minute Q&A with Joel and Daniel Salatin following the screening as well as a meal at Zynodoa Restaurant at 1:30 pm which features Polyface Farm produce. The restaurant is putting together a special four-course sustainable and local menu. More details are posted under "Events" at www.zynodoa.com
4:00pm at Zeus Theater in Waynesboro - Audience will be invited to 6:30 pm seating at Zynodoa Restaurant .
7:00pm at Zeus Theater in Waynesboro - Will also offer free Chipotle burritos.
There will be a panel discussion with Joel Salatin, his son Daniel Salatin, Meriwether and American Meat producer and editor Memo Salazar following the Visulite screening. Meriwether will be at all screenings for a Q&A following.
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MORE ABOUT AMERICAN MEAT
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 American Meat is a solutions-oriented macroscopic documentary surveying the current state of the U.S. meat industry. Featuring Fred Kirschenmann, Joel Salatin, Steve Ells, Chuck Wirtz, Paul Willis, and other farmers across America, we take an even-handed look at animal husbandry.
We explain how America arrived at our current industrial system, and show you the feedlots and confinement houses, not through hidden cameras but through the eyes of the farmers who live and work there. From there, we introduce the current revolution developing in animal husbandry, led by the charismatic and passionate Joel Salatin.
We meet farmers across the country who have changed their life to start grass-based farms, and we highlight every day tangible solutions that people can take, to change agriculture in America. We share the inspiring story of Chipotle, as CEO Steve Ells continues a mission to source his company's meat from different farms, with new groundbreaking protocols.
We show the story of Stone Barns Center, explaining the importance of training and education for the new generation of farmers growing each day.
The documentary examines the debate between grass-based farmers and conventional farmers and over whether small-scale sustainable farming can ever produce enough to feed America. In a surprising move, Salatin inks a deal to provide pork for Chipotle's Charlottesville and Harrisonburg restaurants, a step with potentially widespread implications for the meat industry. Mark Newsome, the executive chef of the Joshua Wilton House in Harrisonburg and one of the first local chefs to use Polyface foods, also is featured.
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AMERICAN MEAT FILMMAKER
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 Graham Meriwether, 917-514-2028
graham@leaveitbetter.com
The New YorkCity-based Meriwether spent four years traveling across the country interviewing both sustainable farmers and those who work for commodity farms, taking care to provide a balanced human look at the economic and environmental issues facing farmers today. The 85-minute feature is the first from Leave It Better, a non-profit, solutions-based environmental organization founded by Meriwether.
Meriwether has produced content for PBS's "Expose", A&E's "The First 48", and the New York Times. He also is a cousin of Mary Froelich, the owner of Stone Soup Books in Waynesboro.
www.americanmeatfilm.com
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Visitule Cinema
12 N Augusta Street
Staunton, VA 24401
540-885-9966 www.visulitecinemas.com
Zeus Theater
120 Osage Lane
Waynesboro, VA 22980
540-416-0536
www.zeustheaters.com
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"American Meat," a feature documentary about a grass-roots revolution in sustainable farming -- starring Virginia's own Joel Salatin and his Polyface Farms -- explains how America arrived at its current industrial system, and shows you the feedlots and confinement houses, not through hidden cameras but through the eyes of the farmers who live and work there. The story shifts to the burgeoning movement of farmers, chefs and everyday folks, influenced by Salatin's ideas, who might just change everything about the way meat reaches the American table.
www.americanmeatfilm.com
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| Contacts |
Brett Hayes
540-416-0536
brett@zeustheaters.com
Kajun Waybright
540-885-9966
kajun@visulitecinemas.com
Wendy Gray
Community Developer
Polyface Farm
43 Pure Meadows Road
Swoope, VA 24479
540-885-3500
804-714-4649
www.polyfacefarms.com
Susan Goode
Zynodoa Restaurant
115 E. Beverley St.
Staunton, VA
540-885-7775
www.zynodoa.comscgoode1@comcast.net Monica Warek
American Meat
Outreach Coordinator
monica.w@leaveitbetter.com |
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