A)   Editor's notes

B)   History of our members

C)   From The Desk of the President



Editor's Note:  

The SDCFCA quarterly newsletter is published to provide the San Diego and Imperial County's floor covering trade a point of reference for the advancement of the professional nature of the trade. And, we welcome any comment or suggestion of improvement in order to accomplish this task.

Please hit any of these direct web-links to know more about SDCFCA events and issues:



June Golf Tournament 
  San Diego Market  College Scholarship 




Please call your local Board member or go to the association website  www.sdcfca.com for all event registration or to voice your opinions on events. In fact, we invite all you readers to check the website regularly for issue and event updates - or to sign up for company or sponsor membership. Your association company membership is now pushing 40 and the Board of Directors has set a 50 company member goal for 2015...vendor sponsors number over 15, and we welcome all trade manufacturers and distributors. 


Because membership in the World Floor Covering Association goes with your SDCFCA membership, please visit their website www.wfca.org for overarching national floor covering industry news and the national flooring events schedule.

                                                        Jack Daly, SDCFCA Newsletter Editor 


History of our Members:

JW Floor Covering is one of the largest floor covering companies in San Diego county.  Owner John Wallace began his floor covering career installing carpet for Raffee's Interiors, which focused primarily on single home residential sales. Eventually as the builder sales business grew, the residential side was sold and Alan Raffee started Design for Living, which focused on Builder sales(new construction track work). John found he could earn a good living by committing long hours with an eye for detail to install hundreds of yards daily.  As each day passed, he realized that in order to continue to improve his progress, he had to duplicate himself and become a contractor.  


In 1981, John officially started JW Floor Covering working out of the back of his truck. His focus was primarily commercial installations but he quickly realized in order to avoid losing installers in slower times, he would need to also have a residential capability with a more controlled job schedule. In 1983 JW Floor Covering landed the May Company Account (one of the largest floor covering residential retailers at that time). By this time, JW Floor Covering had grown to ten installers, and was beginning to make a great name for itself. Through quality work and service, JW Floor Covering continued to grow and added The Broadway and J C Penny's to its customer list as well as several new commercial accounts. Growing pains were all part of the process, and over the next 6 years JW FC moved 4 times, starting from 1,200 square foot warehouse and ending up in 16,000 sq ft in 1989 in Miramar.


This facility enabled JW FC to expand into selling flooring and together with John's wife Margot, and her good friend Paula Haberkern they started ReSource Floors, Inc in 1989. Over the past 25 years ReSource Floors, inc. has grown to be a thriving commercial flooring competitor in San Diego County.   As both companies continued to grow John purchased a lot in Miramar, and developed a building to house both entities.   Now with additional new space, John was able to start JW Cleaning and Restoration and provide the complete gambit of flooring services.


Throughout his career, John's legacy has shown that his success has always run parallel with his conviction to make the customers positive experience his companies utmost priority.  John says; "Creating a culture of "serving others" not only improves the customer experience, it improves your business environment, your corporate culture and ultimately your bottom line".  It's a win, win, win!    

Today, JW Floor Covering is the largest full service flooring company in the State of California, with nearly 450 associates.  The corporate headquarters in San Diego expands over 34,000sf of mixed use space. Additional locations include Temecula, Elk Grove, Orange County, Los Angeles, Hayward, Santa Rosa, San Jose, Cartersville, and Las Vegas Nevada.


John is very proud of the 30+ coworkers who have been with the JW Floor Covering family of companies for over 10 years, and 9 coworkers have been with the company for more than 20 years.    


John has had many highlights throughout his career.  One of his favorites was his involvement with the BIA 4 hour house competition in early 1980.  His team along with 700 other local construction workers shattered the world record held by Florida and built a house from concrete pour to finish landscape in 2 hours and 52 minutes!


John assisted with the SDFCA Floor Excellence Flooring program for 10 years and has a long history of industry support on the boards of FCICA, SDCFCA AND FUSE.  


John attributes his longevity and success in business to the grace and goodness of God.


In gratitude he started the 501-C3 Foundation, "Outreach Impacting Lives" in 2008.


Outreach is a foundation that gives back to our community through backpack programs for: the homeless, the military, and children and families in need.  Outreach also provides flooring and installation for many worthy local causes as well as providing meals to young military families at Thanksgiving and Easter.


Outreach also provides the JW family of co-workers wonderful opportunities to serve as well.


John has the future in mind as he continues to grow and develop his companies in an ever changing flooring environment.  He is committed to preserve their integrity, service, commitment to the customer, and values his hardworking dedicated employees.


You can learn more about JW Floor Covering by visiting www.jwfloors.com

There you will find links to ReSourceFloors, Inc., JW Cleaning &Restoration, and Outreach Impacting Lives.    


You can also see find out more about the San Diego County Floor Covering Association at www.sdcfca.com  

From the Desk of the President:

As we end the first quarter of 2015, I hope that all are well and having a successful year. I strongly believe we have turned the corner and that 2015 will be a good year for everyone.The 2015 SDCFCA Board of Directors has met three times this year and we are very excited about the future of our organization. We have built a strong base of members and have some very exciting events planned for the year.I would like to introduce our two newest board members, Brandy Pappas and Scott Bowen and thank them for their participation in SDCFCA. 


We are on our final push to get new association members and renewal of existing members. Also, we ask that each association member helps us get Distributors and Manufacturers to sponsor our association. Current membership for retail dealers is $295.00 per year which includes WFCA membership. Any questions regarding membership, please contact Don Melucci at Mission Carpet Distributors. His office phone number is (858) 278-9100. You can download the application from our website and pay online or mail a check to our PO Box.


Our annual golf tournament will be held on Thursday June 4 at Riverwalk Golf Club. Sign up forms are posted on our website at  www.sdcfca.com. I urge you to sign up as soon as possible. We had a full field last year and had to turn some people away. One hundred percent of the proceeds from that event are donated to The Ronald McDonald House in San Diego.

A special thanks to our Executive director, Ashley Conner, for the outstanding job she has done with flyers, mailing, and our website. 
Ronald McDonald House:
On Friday, February 27 we served our second dinner to families and patients at Rady's Children's Hospital. Approximately 170 people were served.

Thanks to those who volunteered to serve a
nd clean up afterwards; Mary Lehnher, Dave and Jeanette McCowan, Renison Kirton, his family and friends, Don Melucci and his wife,Tony Garcia and his wife, and
my wife Linda. 

Pictured Above:
SDCFCA Board Members along with family and friends
presenting check to Chuck Day of Ronald McDonald House  

This is a very rewardin
g event and we will continue to make Ronald McDonald house our charity from the June golf tournament. I had the honor to present a check to Chuck Day for $3,500.00  

Scholarship Award:
Dave McCowan will continue to chair the Scholarship Committee. Please contact Dave if you have any questions. We want all applications in by July 31, 2015 so that we can get the scholarship money out to each recipient before school starts. These scholarships are given to member's families and employee families of members. Contact Dave at (858) 566-8100


Hardship Fund:
John Lopez will continue as chair of our Hardship Committee. We offer $500.00 to those in need due to injury or illness to members and their employees to help offset their expenses. Please contact John at (619) 946-7538 if you have questions or have someone who might qualify for this money.


Best Regards,


Ken McKillip, 2015 SDCFCA President  

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