The Pacific Northwest Trail Association recently welcomed Samantha Hale as its Marketing and Communications Manager. Samantha is the first to serve in this new position. She will be the voice of the PNTA on the web and social media, in print and at community events throughout Washington, Idaho and Montana. She will be based in the PNTA national office in Sedro Woolley.
Hale joined the staff on March 30th, just one week after her graduation from Western Washington University. She was part of the University's selective Masters of Environmental Education residency program with the North Cascades Institute. She holds certificates in Nonprofit Administration & Leadership and Northwest Natural History.
Among the skills that Hale brings to the position are experience developing social media campaigns and producing videos. Expect the PNTA to use digital tools and print media in new ways to raise awareness of the 1,200-mile Pacific Northwest National Scenic Trail and to encourage participation in hiking and other outdoor activities. Hale will also coordinate public events, manage media relations, and maintain the PNTA website (www.pnta.org). The website was revamped in January with new features like a planning guide for thru-hikers, local hike suggestions for families, and stories about people of the PNT.
"I'm really excited to challenge myself with managing the wide variety of outreach, marketing and communication needs that the PNTA has," Hale said. "I'm lucky to be joining such a wonderful family of dedicated outdoor activists and am looking forward to getting to know the people and terrain that makes the Pacific Northwest National Scenic Trail so special."
Jon Knechtel, Director of Trail operations said: "Samantha has already come up with many good ideas on where to go and how to accomplish those ideas in marketing and communicating the image of the Pacific Northwest Trail Association and the Pacific Northwest National Scenic Trail. We look forward to the excitement that Samantha brings to the team."
Please join is in welcoming Samantha!
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