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RiverPoint art paper
in San Francisco
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A trade show booth at the Southern Graphics Council International Conference in San Francisco provided great exposure for RiverPoint fine art paper. |
A printmaking conference in San Francisco drew 1500 artists to the Bay, and RiverPoint fine art paper was there to greet them.
WIST's John Baldus and Ron Tschida staffed a trade show booth at the Southern Graphics Council International Conference with help from several UW-Stevens Point art students and Bob Erickson, professor of printmaking in the UW-Stevens Point Department of Art & Design. The Stevens Point contingent talked to hundreds of artists and educators from around the U.S. and Canada and provided free sample packets containing four trial-size sheets of RiverPoint.
RiverPoint fine art paper was created through a collaboration of the UW-Stevens Point Department of Art & Design, the Department of Paper Science & Engineering, and WIST. The project was initiated as a way to provide high-quality, affordable art paper for UW-Stevens Point students. Artists described the qualities they needed in the paper and PS&E and WIST staff and students developed an archival paper of 100 percent cotton fiber. The project was so successful we decided to offer the paper for sale. Proceeds from paper sales defray the cost of providing paper to UW-Stevens Point students, and support further research and education at the university.
The display in San Francisco is a further example of the collaborative work and student involvement behind RiverPoint. The backdrop was designed by Hannah Sandvold, a graphics design student at UW-Stevens Point. RiverPoint marketing materials were created by students with advisement by faculty and staff in the Design Center at UW-Stevens Point. The Design Center provides an opportunity for students to work on real-world projects for clients, gaining professional experience. The trade show booth also featured more than a dozen pieces of original art by UW-Stevens Point students, all printed on RiverPoint paper. The art work, which was done in a variety of printmaking methods, demonstrated the versatility of RiverPoint.
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