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   The Art of Facing the Crowd  

or

What's Stopping You from being a Calm, Confident, Unique & Sexy Speaker?   

        Everyone in business of any kind knows that one of the secrets to success is to be adept at the art of getting up in front of a room full of strangers to talk about what you do and how you do it. However, many people admit that when it comes to being the guest speaker at a breakfast, mixer or other business or social event, with the express purpose of demonstrating to people how desirable and valuable their services are, they often feel tongue-tied, incompetent, and at a total loss for what to say.                                                                          

        It's not that they aren't good at their profession. They simply don't know how to paint themselves and what they do in the glowing terms that will encourage the audience to want to know more. Even though they know that personal contact is the best way to gain new clients, they'll still make all kinds of excuses why they don't want to do it.

        When I ask, "What do you think is stopping you from being a calm, confident, sexy speaker?", most of them reply, "I don't know," or "I've never really thought about it," or "I don't like talking about myself," or any number of variations on this theme. And then they add, "What do you mean by sexy? Is that a trick question?"

        What always amazes me is that most of these folks are doing all they can in other ways to be successful and admired. They're adept at using all the marketing tools currently in vogue, they love social media, they network, they attend meetings and educational seminars of all kinds.   But when faced with the prospect of having all eyes on them at a lunch or industry conference, or even a holiday party or retirement roast, they freeze up, shake their heads and swallow hard. "I'm just no good at it. I'd rather just hand over my business cards and hope for the best."

        Does any of this sound familiar?

        Thomas Jefferson had the right idea. "Nothing," he said, "can stop the man with the right mental attitude from achieving his goal; nothing on earth can help the man with the wrong mental attitude." That goes for women, too, of course. Attitude is everything.

        In the past, when you had to talk about yourself, did you feel uncomfortable? Did the kids snicker at your book report in high school English? When you tried to face an audience, did you get so nervous halfway through that you stumbled and stuttered and ended up feeling like a terrible failure? Have you convinced yourself that you can't do it and should just sit down and shut up?

        There's a cure for that. Remember that what happened in the past needn't keep you from doing what you need to do today. That was then, this is now. You're a different person now than you were then. You've learned more, you have more experience, you're really good at what you do and able to offer a truly valuable service.  

        Take a good look at who you are now. You've proven to yourself over and over that you can do things you never in a million years thought you'd do. Why shouldn't describing how good you are to a roomful of strangers be one of them?

        Tell me what's stopping you. I'd really like to know.

        Perhaps together we can figure out how to overcome it.