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American Board of Certified Haircolorists
Newsletter
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mid-May 2015
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15th Annual ABCH Energizing Summit June 28-29, 2015 LAX Marriott Hotel
Los Angeles, CA
SIGN UP NOW!
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Summit registration has increased over previous years.
Sign up soon as classes are filling quickly!
Continuing Introduction of our Summit Educators:
Facebook and the Salon
Gordon Miller
Sunday: 2 pm
Monday: 9:30 am
Lecture
Building your Professional Brand on Facebook. Facebook is the world's largest online marketing and brand building platform. One that provides owners and stylists with opportunities to better engage and build client relationships, drive more traffic, build referrals and sales. Also, most importantly, connect and engage with fellow professionals and related resources. In this fast paced, enlightening program, participants will learn: * Why Facebook matters to salons and stylists alike * The right way to create your professional presence
* The value of online role models and mentors
* The best practices to inspire and guide your career
* How to curate relevant content to engage your audience
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Knowing and Understanding Bleaches
Craig Miller
Sunday: 2:00pm
Monday: 9:30am 11:00am Lecture Interactive This class is all about bleaches. Working with a variety of bleaches, each participant will put their bleach through its paces. Then the participants will compare results: which is faster, which is slower, which produces the most dust when mixing. It is also interesting to note the pH of each bleach and how much it changes the longer the bleach has been mixed. The price of each bleach is explored to see if the more expensive bleaches are worth the additional money. You will come away from this class with a world of knowledge about bleaches.
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Eliminate Formulating Frustrations
Pamela Pacheco
Sunday: 11:00 am Monday: 9:30 am and 2:00 pm Lecture ABCH Curriculum Do you have difficulty in communicating with your client the color she wants? Do you know the color the client wants but you have difficulty formulating to obtain the color? This class will teach you to never fear haircolor again. It is a matter of understanding what a color is capable of. Being able to predict the outcome of a color is a gift that keeps on giving. Haircolor only becomes complicated when you do not have a full understanding of how and where the color is deposited. Let Pamela eliminate your formulating frustrations! |
Hazards of Bleach
Tom Maricich
Sunday: 9:30 am and 2:00 pm Lecture This is a photograph of an actual salon client whose scalp has been burned in a salon with manufacturers bleach. This behavior is being repeated with some regularity in salons across the country. Dr. Tom Maricich has acted as an expert witness in many court cases that have taken place. He has a simple test you can use to determine if the bleach you are using is capable of imparting third degree burns on the head. According to Dr. Maricich, many of these burns may not be caused by just the chemicals, but are actually caused by heat. A number of products heat up when the bleaching powder is mixed with hydrogen peroxide or water. He will take you through the list of conditions and ingredients that will cause this to. |
Guarantee Color and Color Correction
Trisha Kemp Rice
Sunday: 9:30 am 11 am
Monday: 2:00 pm 3:30 pm
Lecture Interactive
Trisha has been training master haircolorists, academy
instructors and celebrity hairstylists for many years. In just one session she will teach you how wellness and technology will help you to achieve better haircolor results with any brand of haircolor. You will achieve better gray coverage, less fading and more vibrant long
lasting reds and brighter blondes. She will teach you how to process your haircolors faster while preventing re-dos with guaranteed results.
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NEXT ABCH MENTORING WORKSHOP AUGUST 2-3 IN CHICAGO
If you want to take and pass the ABCH examination there is no better way to prepare than to take the ABCH Mentoring Workshop. Two days of hands on training will guide you through the examination step by step, foil placement by foil placement. The training is supervised by some of the very best haircolorists who have evaluated hundreds of exam candidates. They know exactly the mistakes made when someone failed and what you have to do to overcome those same mistakes.
Visit ABCH www.haircolorist.com to register.
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BEAUTY STORES HAVE A GLOOMY OUTLOOK
In an article written by Marc Birenbaum, Editor of Beauty Store Business, the author predicts beauty stores will lose market share to online stores such as Amazon and to big box stores such as Walmart and Target.
If Amazon wins, the focus of sales will be that it is convenient and shoppers will rarely leave home and sales volume will be sucked out of the local retail stores. Large numbers of retail operations, including supermarkets, will no longer be able to support their base to the determent of low-income consumers. There was no mention in the article of how salons will be affected by the change in client purchases.
The article made it sound as though salons were no longer a factor in the big picture of retailing. It is amazing how many of us are still screaming about diversion. You can buy anything you want to purchase online. Diversion is no longer a factor.
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MORE DEPOSIT ONLY HAIRCOLORS ADDED TO THE COMPARISON
The deposit only haircolor comparison is underway. We will put the deposit only haircolor through the same rigors as we did the permanent haircolors 5 years ago. The results will be on display at the Energizing Summit. Each haircolor will be deposited on three Yak hair swatches. (Yak color very much like gray hair) Information about the colors will be compared, such as price, price per ounce when mixed pH, raw colors pH when mixed. After all the swatches are colored one of the swatches will be soaked in shampoo 5 times for one hour, another will be left out in the sun for 10 days to determine which of the colors are most durable.
The colors we have gathered thus far are as follows:
Beth Minardi, Brocado, Clairol (4), Chromastics, Campagina De Colore, Framesi, Goldwell, I.luminate, Joico, Kenra, Keune, L'Oreal, Matrix, Paul Mitchell (2) Redken(2), Rusk, Ion, Scruples, Strands, TIGI, Wella (4) CT, Zotos. Schwarkopf, Second Nature, Midway Couture, Box color, Natural Instincts', Farouk Chi, Alpha Parf, Pro-Essentials.
Some of the haircolors being compared make the claim you can use their permanent haircolor as a demi by simply lowering the volume of peroxide. What happens to the Ammonia?
Please do not send in any more colors since we are going into the durability phase.
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BCL REJECTS APPLICATION FOR FUNDING
BEAUTY CHANGES LIVES (BCL) is a nonprofit association dedicated to uplifting the lives of individuals who want to be successful in the beauty industry. Those who can use help in getting started the professional beauty field. Beauty school is just the first step in starting a successful career. The haircolor mentoring programs established by the American Board of Certified Haircolorists(ABCH) have had great success in getting a cosmetologist comfortable with haircolor. By attending the two- day workshop the students have the opportunity to receive hands on training. All ABCH Workshops are manned by teams of experienced ABCH Evaluators.
In spite of our success in training haircolorists, the BCL Chairman Lynell Lynch could not vision the ABCH helping new graduates into a successful career in haircolor. Instead, the money will be used to provide $1,000 scholarships for students wanting to enter beauty school. Does that surprise anyone?
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Malibu's Direct Dye Lifter
The chameleon clients are sitting in your chair every few months with tablet in hand showing you various vivid colors. Changing to a new haircolor tone is a challenge when using direct dyes which can stain deeply, especially on high grades 4 and 5 porosity with fragile cuticles. This new Malibu product may give you more control over your color formulas, while preserving the integrity of your client's hair. It has a creamy, non-drip formula that is designed for use with or without developer. DDL, Direct Dye Lifter, removes unwanted direct dyes and can be used creatively for special effects, giving colorists the control they need to take off color quickly. |
2015 ABCH Examination Dates
Los Angeles, CA..
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July 12
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Boston, MA.....
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August 23
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Sarasota, FL....
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September 20
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Washington, DC .....
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October 18
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Atlanta, GA.....
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November 8
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Links for more info:
ABCH Certification Exam Registration
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Lowlights from the Editor
Recently, I received a Letter to the Editor requesting info about clay based lightener products used for balayage and hair painting.
The clay base of some lightener products can provide a better consistency for saturation and painting hair. When you use a granulated silica (sand) based foil lightener when painting balayage, you could end up with puffing, dusting, bleeding, and holes in your highlighted streak. The clay formula is said to "encapsulate" the hair so it can dry on the outside of the painted hair strand but the interior in contact with the hair is still moist and active. The drying clay based product covering the strands would also prevent rubbing off of the lightener onto adjacent hair.
Problem? Question? Complaint? Suggestion?
Write to me... I love getting email and talking to other stylists about haircolor!
[email protected] USE subject line: ABCH
Certifiably Yours,
Mary
editor
Mary Petillo, ABCH
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