American Board of Certified Haircolorists 


February  2015 

In This Issue
Caitlin Madden
Nina Kovner
Monica Byrne
David Velasco
2015 ABCH Mentoring Date
ABCH 2014 Exam Dates
Marsala-Color of the Year
Lowlights from the Editor

15th Annual ABCH Energizing Summit
June 28-29, 2015 
LAX Marriott Hotel  
Los Angeles, CA
Registration is now OPEN!
Early Bird Discount!
Save money and take your pick of classes & workshops!

Early Bird Discount is available during February only! 
Save 20%
ABCH members : $200
Non-Certified : $240

Choose your classes and register NOW!

Over the next few months, we will introduce you to the talented educators who will share their passion and knowledge with haircolorists at the Summit in June.   47 new and returning educators will offer core ABCH classes, new techniques and industry knowledge to assist you in personal growth for 2015.
We welcome Dennis Gebhart as our Master of Ceremonies, Andre Nizetich will be the the Keynote speaker and Tony Fanelli will again host of the popular, standing room only Haircolor Forum on Sunday.
Steve Reiss, publisher with with Modern Salon media, will offer the early Monday morning general session on Beauty Industry Trends.
We start it all off with the Cocktail Party on Saturday evening to celebrate our 
15th Anniversary for the ABCH Energizing Summit!!

Sign up early for the best class selection!

Creating and Maintaining Beautiful Reds                              Caitlin Madden

Sunday: 1:00 am and 2 pm

Monday: 9:30 am and 2 pm


In this class we will cover the entire salon process from the

proper consultation, formulating and recreating the desired red haircolor six weeks later. 

We will determine the correct reds for the right person, in salon situations including the dreaded "hot roots", gray coverage and refreshing the ends.

We will look at how to customize the haircolor to allow for

the most success, and lending a hand to building 

your business.

Discovering Your Purpose in Business                                      Nina Kovner

Sunday: 9:30 am and 2:00 pm

Monday: 11:00 am and 3:30 pm  


With Nina L. Kovner, Cheif Awesomeness Empowerer, Passion Squared. As the great Simon Sinek famously said... "People don't buy what you do, they buy WHY you do it." Discovering your WHY and your purpose in business is the foundation of developing your brand story, and brand stories are the foundation of awesome businesses. In this workshop, Nina L. Kovner will take you through... 

* WHY gaining clarity on around the purpose of your business and learning to communicate your purpose matters. 

* WHAT discovering your purpose means for your marketing, communications, education and culture. 

* HOW discovering the purpose for your business can help you begin to build a powerful and authentic brand story that can build relationships and help generate referrals and revenue. Be ready to open your heart, and mind, to discovering how to create your own kind of awesome. 

Intro to Balayage and Ombre                                                    Monica Byrne

Sunday: 9:30 am 

Monday: 9:30 am  


The first time a celebrity became fascinated with her new Balayage and Ombre haircolor it became the new craze. Balayage means to sweep in french. The color technique is achieved by sweeping bleach onto the hair. When you witness it being executed, it looks simple. Make no mistake, it requires skill and talent to make it look sensational. The Ombre is very much the same technique. You will do Balayage on one side of the mannequin and Ombre on the other. Both techniques in one exciting 3 hour class. Led by Monica Byrne and her team of haircolorists, you will love this class. 

This class has a $25.00 surcharge for the maintenance of the mannequin. You will be using a mock bleach and the mannequin will remain in the classroom at the end of the class. 

The Secrets of a Haircolor Expert                                             David Velasco

Sunday: 11:00 am 

Monday: 9:30 am and 2 pm.

This class will cover the most important aspects of coloring hair from a veteran of haircoloring. David Velasco is a haircolorists' haircolorist. That is to say he speaks to you in a language you can understand. There are very few haircolorists who have the ability to write what they do. David has written a series of books on all aspects of haircoloring. He is truly a haircolor expert. You can take what he says and put it in the bank. This is a class you do not want to miss. This is a golden opportunity to hear a true haircolor icon. Come to this class with any question you have about haircolor and he will answer it for you in a clear, concise manner. You will leave this class knowing your time was well spent. 

                 2015 ABCH Examination Dates

Chicago, IL........
March 22
Los Angeles, CA..
July 12
Boston, MA.....
August 23
Sarasota, FL....
September 20
Washington, DC .....
October 18 
Atlanta, GA.....
November 8  
                     Links for more info: 


  ABCH Certification Exam Registration     

We reported in our last newsletter that Wella was for sale. We received this information from what we thought was a reliable industry newsletter. 
Mary Atherton, Public Relations Director for Wella, kindly informed us the information was false and there has been no such announcement.  It is our intention to provide you with only facts and we regret making such a statement.
Pantone 2015 Color of the Year- MARSALA

The Pantone 2015 Color of the Year is Marsala. This color translates into a wonderful haircolor that looks great on many skin tones and lifestyles. This is much different 
than Orchid (2014) and Emerald Green (2013), and Tangerine Tango (2012) none of which made much of a wide impact in the salon.
Marsala is a red-brown tonal color that reflects the fortified wine from which it gets its name. This earthy tone can be hearty or muted and is universally appealing in haircolor, makeup, clothing or accessories.
The January Pantone press release states:
Marsala  pairs exquisitely with monochromatic mixes of peachy pinks, and sparkles against antiqued gold metallics, offering an assortment of lipstick and blush options. Marsala illuminates a range of smoky-neutral color combinations, making it a captivating eye shadow color that can be worn from morning until night. Add an overlay of bronze for a dramatic look that suits any eye color, or use Marsala as a go-to finishing touch on nails.
Lowlights from the Editor   

Beth Minaardi posted a number of Marsala haircolor formulas  to her blog in January.   "Rum Raisin" to "Cherry Mocha," "Raspberry Crush," and "Whiskey." 
There are shades to complement every skin tone and marsala is appealing to both men and women.
Time to spice up the color in 2015!

Problem? Question? Complaint? Suggestion?  

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