American Board of Certified Haircolorists 

Newsletter 

April 2014 

In This Issue
Denver Exam Results
Summit Introductions Continue
Mary Petillo
Jan Caruso
Tamara Dahill
Jay Marshlick & Courtney von Berg
Pamela Pacheco
Education- Size Matters
Next Mentoring Workshop
Salon Industry Study
Continuous Nightmare
ABCH 2014 Exam Dates
Lowlights from the Editor


14th Annual ABCH Energizing Summit

LAX Marriott Hotel  
Los Angeles, CA   
 
June 8-9, 2014
   
REGISTER NOW! 
Classes are filling quickly! 
 
ABCH Certification Exam in Denver
Congratulations to our Newest ABCH Board Certified Colorists! 

With only fourteen taking the examination in Denver, eight new certified haircolorists is well above the 50% passing mark. In all of the years of administering the examination, Denver has never been a highly attended examination site. The reason for coming back each year was the abundance of evaluators in the Denver area, keeping the costs low; but the vistas in that beautiful city are reason enough. Rocky Mountain high; the tourism in Denver is way up.
ABCH has set its sights at a 75% pass mark. Preparation is key to success.
 
Introducing More 2014 Energizing Summit Educators!
ABC's of ABCH
Sun. 9:30 am & 2:00 pm
Mary Petillo, ABCH
This class  offers an overview of the ABCH curriculum and the parts that are most important and why. They are --- natural hair color categories, the gray card rule and the grading of porosity. This class will be extremely helpful if you plan to work toward becoming Board Certified.

HOW COLOR REACTS TO POROSITY
Mon. 11:00 am & 3:30 pm

In this class you will explore all aspects of porosity and how it effects haircolor.
The ABCH unique system of grading porosity will give you a thorough understanding of the construction of hair, how it becomes porous, the danger zone, how to recognize and prevent it. You will learn how to recognize the difference between perm porosity, relaxer porosity and color porosity.
Passing the ABCH Interactive Exam
Sun. 11:00 am
Mon. 9:30 am & 2:00 pm
Jan Caruso, ABCH
Jan Caruso has successfully guided many individuals in passing the certification exam. With skill and patience, she coaxes and tutors candidates on what it takes to receive a high score. In this class, Jan will show you how the model answers are determined and how the score sheets work. You will explore how the various challenges should be handled and compare your decision with others in the class. You need to develop a sense of what the evaluators are
looking for to pass this part of the examination. If considering taking the ABCH certification examination, this class is a must.
Hands-on ABCH Performance Exam
Sun.  2:00 pm
Mon. 9:30 am
Tamara Dahill, ABCH 
This hands-on class will take you through three of the disciplines of the Performance Examination. After the demonstration, you will have the opportunity to perform the reverse highlight, high low lighting and tone on tone. Gray reduction and bleach retouch will also be explained.
A discounted $45.00 charge will  be assessed for the specially designed mannequin which you may take with you at the conclusion of class. Live bleach, haircolor and all necessary tools and supplies will be furnished.
ABCH Performance Exam Simplified
Sun. 9:30 am
Mon. 2:00 pm
Jay Marshlick, ABCH & Courtney von Berg, ABCH

The step by step process of taking the examination
is demonstrated here by Jay Marshlick and Courtney von Berg, two distinguished haircolorists with 10 years of evaluating experience.The knowledge you gain in this class will propel you to the top of the scoring ladder.
You will have three hours to process all of the information and techniques necessary to pass the examination.
This class has a $15.00 surcharge for the maintenance of the mannequin. You will be using mock bleach and the mannequin will remain in the classroom at the end of the class.
When Coloring Gray Hair
Sunday: 11:00 am
Monday: 9:30 am 2:00 pm
Pamela Pacheco, ABCH
Gray hair is the cornerstone of the haircoloring business. More
people color their hair because of the appearance of gray hair than
for any other reason. It is critical you make the proper choices
when coloring the clients hair for the first time. Pamela has broken
down the choices based on age, percentage of gray, haircolor
category and how the client feels about their gray hair. Learn Pamela's successful methods for making that gray hair client come
back. She has some proven methods of introducing your gray
haired clients to color.

WHEN IT COMES TO EDUCATION, BIGGER IS NOT BETTER

 

 

To be able to interact with your instructor, regardless of the subject, serves the student much better than having to sit in a large hall and simply observe. It makes it difficult to benefit from the instruction regardless of the instructor.
Pictured above is the venue in New Orleans where the new COLOR and STYLE seminar will be held. 2500 people in the same room works if you are having delegation to select a presidential candidate, but it doesn't work if you are attempting to learn a new intricate  haircolor technique. You must understand that haircolor clients are the most precious clients we serve with very special needs.  
It is important to learn the precision and intricacy of techniques that will set the professional haircolorist apart from their competition. The ABCH Energizing Summit in Los Angeles offers small intimate haircolor classes and workshops for hands on practice, mentoring and educational Q&A. Select your educational venues carefully; it could mean your future.
ABCH Certification Mentoring Workshop
                                Sponsored by Wella

                  July 27-28  Washington D.C. 

    

 

After the amazing success of the Los Angeles mentoring program, it is no wonder the mentoring program is almost sold out for Washington DC. The program will take place at the Alexandria Hilton Mark Center on July 27-28.
Join us for a two-day hands-on workshop with trained ABCH Evaluators personally guiding you thru the process of the Performance Exam.  
  Register today 
     Space still Available  
                                   www.haircolorist.com/mentoring

Results From New 2013 Salon Industry Study:  

BEAUTY INDUSTRY SALES ARE FLAT  

  

According to Cyrus Bulsara, President of Dallas based Professional Consultants and Resources- the leading salon industry data source,"The state of our salon industry is weak and rapidly changing." The reason is generally low disposal incomes, high real unemployment, government regulations, slowing expansion, wage and job uncertainty created by national health careened the us fed and fiscal policy. Haircare products sales, such as shampoos, conditioners, hairsprays hairstyling and specialty products are being hurt by the dynamic shift toward family economy chains and chair suite rentals which do not sell products effectively. THE ONLY BRIGHT SPOT IS HAIRCOLORING SERVICES WITH A 3.7 GROWTH due to an aging population and the desire for fashion haircolor.

Andre warns...

Living a Continuous Nightmare--WAKE UP PEOPLE!  

 

The beauty industry will continue to creep along and start moving backwards if schools continue to over saturate the market with incompetent cosmetologists.
Consumers will continue to avoid salons in great numbers as they continue to lose faith in so called professional services. Sally Beauty Supply and stores like ULTA will continue to show strong sales due to the increase of cosmetologists. The kitchen cosmetologists
segment will continue to grow as a result of not being able to obtain a tax paying job.
ALL salons will continue to lose clients
to the underground economy as a result of clients seeking less expensive services. Manufacturers continue to raise the price of products to the professional, resulting in lower profits for the salon owner. Many salons may not be able to survive.
The salon owners will find it difficult to fill chairs with clients resulting in more disgruntled stylists. If you are not feeling it now, you will soon. Everything starts in California, and right now in California the salons are struggling.
2014 ABCH Examination Dates

Los Angeles ..... July 13                    Washington DC ....  October 12      
Boston  ............ August 17               Atlanta ................. November 9     
Sarasota, FL .... September 14             

 

Links for more info:  

  ABCH Certification Exam Registration     

Lowlights from the Editor  

Read and seen on Facebook: 
Aura Mae: This has turned out to be a surprisingly versatile haircut.

Aura Mae is an educator at our Energizing Summit Working With Direct Dyes.  
Sign up for her class today!


Problem? Question? Complaint? Suggestion?   

Write to me... I love getting email and talking to other stylists about haircolor!

mary.petillo@yahoo.com USE subject line: ABCH

Certifiably Yours,

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