|ABCH Performance Exam Simplified
Sun. 9:30 am
Mon. 2:00 pm
Jay Marshlick, ABCH & Courtney von Berg, ABCH
The step by step process of taking the examination
is demonstrated here by Jay Marshlick and Courtney von Berg, two distinguished haircolorists with 10 years of evaluating experience.The knowledge you gain in this class will propel you to the top of the scoring ladder.
You will have three hours to process all of the information and techniques necessary to pass the examination.
This class has a $15.00 surcharge for the maintenance of the mannequin. You will be using mock bleach and the mannequin will remain in the classroom at the end of the class.
|When Coloring Gray Hair
Sunday: 11:00 am
Monday: 9:30 am 2:00 pm
Pamela Pacheco, ABCH
Gray hair is the cornerstone of the haircoloring business. More
people color their hair because of the appearance of gray hair than
for any other reason. It is critical you make the proper choices
when coloring the clients hair for the first time. Pamela has broken
down the choices based on age, percentage of gray, haircolor
category and how the client feels about their gray hair. Learn Pamela's successful methods for making that gray hair client come
back. She has some proven methods of introducing your gray
haired clients to color.
WHEN IT COMES TO EDUCATION, BIGGER IS NOT BETTER
To be able to interact with your instructor, regardless of the subject, serves the student much better than having to sit in a large hall and simply observe. It makes it difficult to benefit from the instruction regardless of the instructor.
Pictured above is the venue in New Orleans where the new COLOR and STYLE seminar will be held. 2500 people in the same room works if you are having delegation to select a presidential candidate, but it doesn't work if you are attempting to learn a new intricate haircolor technique. You must understand that haircolor clients are the most precious clients we serve with very special needs.
It is important to learn the precision and intricacy of techniques that will set the professional haircolorist apart from their competition. The ABCH Energizing Summit in Los Angeles offers small intimate haircolor classes and workshops for hands on practice, mentoring and educational Q&A. Select your educational venues carefully; it could mean your future.
ABCH Certification Mentoring Workshop
Sponsored by Wella
July 27-28 Washington D.C.
After the amazing success of the Los Angeles mentoring program, it is no wonder the mentoring program is almost sold out for Washington DC. The program will take place at the Alexandria Hilton Mark Center on July 27-28.
Join us for a two-day hands-on workshop with trained ABCH Evaluators personally guiding you thru the process of the Performance Exam.
Space still Available
Results From New 2013 Salon Industry Study:
BEAUTY INDUSTRY SALES ARE FLAT
According to Cyrus Bulsara, President of Dallas based Professional Consultants and Resources- the leading salon industry data source,"The state of our salon industry is weak and rapidly changing." The reason is generally low disposal incomes, high real unemployment, government regulations, slowing expansion, wage and job uncertainty
created by national health careened the us fed and fiscal policy. Haircare products sales, such as shampoos, conditioners, hairsprays hairstyling and specialty products are being hurt by the dynamic shift toward family economy chains and chair suite rentals which do not sell products effectively. THE ONLY BRIGHT SPOT IS HAIRCOLORING SERVICES WITH A 3.7 GROWTH due to an aging population and the desire for fashion haircolor.
Living a Continuous Nightmare--WAKE UP PEOPLE!
The beauty industry will continue to creep along and start moving backwards if schools continue to over saturate the market with incompetent cosmetologists.
Consumers will continue to avoid salons in great numbers as they continue to lose faith in so called professional services. Sally Beauty Supply and stores like ULTA will continue to show strong sales due to the increase of cosmetologists. The kitchen cosmetologists segment will continue to grow as a result of not being able to obtain a tax paying job.
ALL salons will continue to lose clients to the underground economy as a result of clients seeking less expensive services. Manufacturers continue to raise the price of products to the professional, resulting in lower profits for the salon owner. Many salons may not be able to survive.
The salon owners will find it difficult to fill chairs with clients resulting in more disgruntled stylists. If you are not feeling it now, you will soon. Everything starts in California, and right now in California the salons are struggling.
2014 ABCH Examination Dates
Los Angeles ..... July 13 Washington DC .... October 12
Boston ............ August 17 Atlanta ................. November 9
Sarasota, FL .... September 14
Links for more info:
ABCH Certification Exam Registration
Lowlights from the Editor
Read and seen on Facebook:
This has turned out to be a surprisingly versatile haircut.
Aura Mae is an educator at our Energizing Summit - Working With Direct Dyes.
Sign up for her class today!
Problem? Question? Complaint? Suggestion?
Write to me... I love getting email and talking to other stylists about haircolor!
email@example.com USE subject line: ABCH
Mary Petillo, ABCH