American Board of Certified Haircolorists 

Newsletter 

May  2013

In This Issue
ABCH Exam Dates
Summit Registration
Gordon Miller
The Sigger's Team
Do You Speak ABCH?
Product use for life!
Color Forum of the Giants
Lowlights from the Editor

13th Annual Energizing Summit
June 9-10, 2013 
LAX Marriott Hotel   
 
Hurry! Time is running out!
Register for Summit classes today.

 
Correction 2013 ABCH Examination Dates
                      

   L.A. ..............JUNE 30                         SEATTLE...................SEPTEMBER 8

DALLAS ........JULY 14                         WASHINGTON DC.....OCTOBER 13

         BOSTON.......AUGUST 18                    ATLANTA .................NOVEMBER 3 

        
  

Links for more info: 



Please Note Correction- The date for ABCH Exam in L.A. was incorrect in previous newsletters. The correct date is June 30.
2013 ABCH Energizing Summit in Los Angeles 
June 9-10 at the Marriott Hotel LAX 

BEST EDUCATIONAL VALUE IN AMERICA!
Over ten hours of educational sessions over two days

No loud runway music during hair fashion shows.

No big screen needed to see details of platform work.

Just intimate class settings that allow you to raise your hand to ask questions. 

Hands-on classes for the services you need every day in your salon.

  

ABCH Members $250 

Non ABCH Members $300

 

Call 310-641-5700 to make room reservations and be sure to mention you are attending the Energizing Summit or you can book online at Marriott Hotel LAX .
Register for classes NOW!   www.haircolorist.com
2013 Energizing Summit Educator introductions continue:

Gordon Miller
Facebook and the Salon

Do's and Don'ts for Building your Professional Brand on Facebook.

 

With over 800 million users worldwide, Facebook is second only to Google in online visits - and may soon be the most highly trafficked site in the world. In just 7 short years, Facebook has grown into a global mega-community featuring a variety of tools enabling not only personal connections but also a wide and growing array of business building resources to help salons grow (and extend) their brand presence to existing and new customers.

During his 33 year beauty career, Gordon Miller has served in a variety of high profile roles including Behindthechair.com's VP of Member Experience. Register for this class and Gordon  will share his online expertise.

The Sigger's Team
Balayage/Ombre Hands-On Workshop
 

Learn two of the most popular techniques sweeping the nation. Balayage has been with us for a few years, and now we have the Ombre technique.  Bring these techniques back to your salon.

The Siggers team led by Lea Baselici, ABCH, will teach you the finer points of each technique. You would have to travel to Georgia and pay $400.00 to take this class. We are bringing the entire team of 20 people to the Summit. This class alone is worth the price of admission. Don't miss it.

Classes are 1 hours and have no additional mannequin fee. Several spaces are left in this popular workshop. 

Do You Speak ABCH?

By Mary Petillo

 

To salon clients, listening to a conversation between two haircolorists can sound like a foreign language. Speaking ABCH is a dialect that enhances the meaning, adding valuable nuances to the haircolor dialog.

The ABCH knowledge basics start with natural haircolor categories- B,W,R, and S, which are further broken into subcategories B-1, B-2, B-3, W-1, W-2, W-3, S-1, S-2, S-3 but R's are different. 

The Porosity Grading System includes porosity grades 1 through 5. Each strand could have variable porosity grades along the strand length, which will affect haircolor formulations.

The Gray Card Rule is a tool that helps define the percentage of gray. Gray patterning on the head will affect color depth perception especially  for first time gray coverage, as well as formulations for coverage.

The beauty of speaking ABCH is that it is a generic language. When you layer on your professional hair color system with its letters and strokes and numbers, you truly become bi-lingual haircolorist!

Come to the Energizing Summit or read the ABCH Study Portfolio to learn more about speaking ABCH, and referencing this wealth of knowledge to deal with every haircolor situation. Learn to Talk the Talk!

 
Follow up 

Recap of last newsletter's article 
In a European study, scientists have discovered the culprit  in the cause of graying haircolor is Hydrogen Peroxide, which accumulates in the hair follicle when the body produces less of the enzyme catalase, that breaks hydrogen peroxide down naturally, causing the hair to bleach itself right from the root(gray hair results).  Looking for a treatment for vitiligo, a condition that causes de-pigmentation of sections of skin and hair found the pseudo-catalase's ability to halt the process of graying, too. The new treatment will lead to re-pigmentation of skin, hair and eyelashes.
 

Follow-up notes- 

If the new treatment is anything like the minoxidil treatment for balding, the pharmaceutical solution to this gray hair problem will probably have similar limitations, as well. This product might need to be continually used to maintain the re-pigmentation results. Unless this research develops into gene therapy, re-pigmentation will still be a chemical application technique. 

The real question will be how soon will R&D can get this product into a box for sale over the counter. But there is a ray of hope...most people do not like their natural haircolor, so these clients should will still want highlights and toners. Only this client might LOVE their dark roots, as long as they are not gray!

Haircolor Forum of the Giants

 

Passions run high when professional haircolorists discuss their favorite color lines. They will match their colors head to head with other brands for vibrancy, coverage, and resistance to fading. As proud business owners, hairstylists will also compare their work with the salon down the street. 

It is no different when you look at the relationship between two leaders in the haircolor industry, Andre Nizetich, President of the American Board of Certified Haircolorists and Farouk Shami, Chairman of Farouk Systems. Both men are professional haircolorists, confident business leaders, incredibly knowledgeable and extremely passionate when it comes to haircolor.

Here is a recent email exchange between Andre and Farouk about
ammonia vs. no-ammonia haircolor 

from Farouk 

Greetings and best regards to you and all ABCH.
In reference to comments of SunGlitz being a bleach. Allow me to say that I got a patent on being a New method to lighten hair in various shades. To bleach hair is to take out hair color collectively and to lighten hair with SunGlitz is to take out color selectively. 

Please recognize the difference Farouk Shami gave back to the Professional Beauty Industry Worldwide. First Ammonia Free hair color in the world. First Silk products in the world First CHI ceramic, ionic ,and far infrared technology. I have 13 Patents so far. All contributed to make it a safer and better environment for hairdressers .

God bless.

Farouk Shami

 

from Andre  

There is no question you are an absolute genius marketer; I just wish you would support certification.  Above all quit yelling from the platform that ammonia is bad, ammonia is good.  I would hate to have the consumer press hear you yelling to not use ammonia. All we need is to have fewer clients coming into the salon to have haircolor.  

Love,  Andre

 

from Farouk

I was watching CNN and the explosion of West, TX. Fertilizer plant caused by ammonia. Ammonia killed and kills people inside out and is very hazardous to breathe by hairdressers and clients as well. Obviously you didn't do enough color to experience bad and dangerous effects of ammonia color.

Please read and learn more about ammonia and advise colorists not to use ammonia color. I thought you cared about colorists!!! Obviously you don't. You need better marketing experience for ABCH. You are living in the past. Wake up and see where the professional industry is going.

I am not just a marketing genius I am a hair color genius. I formulated the safest colors in the world.

What did you do more than personally certifying colorist who already colorists?

Be professional and fight with us against hazardous ammonia in hair color if you even care about the well-being of professionals.

Farouk Shami

 

from Andre 

I have a friend who is allergic to walnuts If he eats any walnuts he become violently ill. Instead of just avoiding eating walnuts, he is trying to outlaw them. He says they are bad for everyone and no one should eat them even though not one else has a problem when they eat them. So he goes to the nut convention and buys a booth he gets on the platform in the booth and with a microphone and yells at everyone in the room to stop eating walnuts, they all should be eating hazelnuts. Oh and by the way, this friend has a hazelnut farm. . . . Sound like someone you know?

Love, Andre 

 

The Haircolor Forum hosted by Tony Fanelli at the Energizing Summit is not quite

 this intense but there have been moments. Heated discussion several years ago focused on early keratin treatments but every year, the hot button issue is still ammonia vs. no-ammonia haircolors and the use of MEA.

Sunday afternoon 4:00 - 6:30 p.m. Two panels of haircolor experts & business professionals are available to answer questions about haircolor. 

 

Ask a question

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Lowlights from the Editor  
Some haircolorists add products into their haircolor formulations to affect certain factors, such as adding conditioner to buffer the chemical bleaching action or adding Sweet N' Low to haircolor to reduce scalp irritation. What do you add? Why?
Some haircolorists do not believe in adding any foreign substance to the color formulation, since we are not chemists and should not try to act like one. How do you feel about this? 

Problem? Question? Complaint? Suggestion?   

Write to me... I love getting email and talking to other stylists about haircolor!

mary.petillo@yahoo.com USE subject line: ABCH

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editor 

Mary Petillo, ABCH