Whats really important when coloring hair? Ingredients, Formulation and Effect. Tom will explain why the better the ingredients, the healthier the hair. The better the formula, the longer lasting the color.

How does the product really effect the hair?

Learn more in one hour and a half class than ever before.

Do Reds, Blondes, Brunettes and Gray coverage better than ever before!

Roy helps you to understand lights and shadows and how this simple concept will lay the groundwork for successful haircoloring. This is just one of many concepts Roy will cover in his astounding classes. Becoming a topnotch haircolorist requires you to know the colors you are working with and how they will affect the face shape when applied strategically. Haircolor is much more than mixing and applying a haircolor to your client, we are basically problem solvers, and the interaction with clients relies heavily on your communication skills. Roy is a master of conveying information to his audience. His classes are always fabulous. Don't miss Roy Peters! 

In spite of the lack of success of the Midwest show the past two years, the ISSE will be back again in the first week of November this year. In their sales brochure, they referred to the smashing success of the recent ISSE Long Beach Show, but does that translate into Midwest show ticket sales?

There are any numbers of show companies whose trade shows have died upon expansion, in spite of having success in one area. For example, the Long Beach Hairdressers Guild Show, of which I was a member. The membership figured if we can do it here we can do it anywhere, referring to the show in Long Beach. As it played out, there was a tragic series of failures. First it was San Francisco, then Oakland, next came San Antonio, then San Diego. San Diego had a good run; it almost made it. In the end, we were down to just one show-the original Long Beach Show, the grand daddy of them all.  

Looking to color your hair without using any harsh chemicals? 

Water Works may be the answer since it uses water as a processing solution. Here are the pros and cons of Water Works to help evaluate the strategy of using this product.

Con-

First off, the price of the product is outrageous, $5.99 for less than a quarter ounce of small granules, which are mixed with 2 ounces of water.

The directions indicate that the mixture would gel but we hoped that it would expand into something that resembles the customary four ounces needed for a retouch application. Our mixture never thickened or gelled at all. Applying a watery solution is ridiculously messy. By holding the bowl under the hair and applying the mixture to the hair, we managed to get one side of a small mannequin applied with color using the lightest 

Water Works color, light brown. For comparison, we applied Wella Color Charm 611 with an applicator bottle to the other side of the mannequin. Each processed for 35 minutes. We shampooed the hair 5 times and allowed the hair to dry in the sun all day. 

Pro-

The good news is the watery mixture of Water Works covered the gray hair on the mannequin as well, if not better, than the 611 Color Charm. If your goal is to create haircolors without warmth then Water Works is your color.

  * Water Works colored the gray hair with a tone similar to the pencil lead. Water Works made the pigmented hair slightly darker and drabber but did not adjust the base.

  * Color Charm covered the gray hair and left the gray hair with a beige tone. Color Charm lifted the pigmented hair to a warm tone.