American Board of Certified Haircolorists         Newsletter 

May  2012     

In This Issue
DEADLINES- Energizing Summit
Gordon Miller
Andrea Shumate
Pameila Pacheco
Trisha Kemp
ABCH Exam Dates
5000 Certified Hairstylists
Tom Dispenza Won't Sue
Andre in BE! Magazine
Color Remover Comparison
Invasive and Non-invasive
Vidal Sassoon, RIP
Lowlights from the Editor

There is still a great selection of classes and talented educators to share, educate, and inspire you. Hands-on classes are still available but space is limited.

Links to  preview the brochure  or register for Summit

                          

Register to attend the 2012 Energizing Summit
June 10-11 at the LAX Marriott Hotel
                           www.haircolorist.com 
         Non-ABCH Member $300
                  ABCH Member $250 
 Hotel reservations  $112 per night (single or double)
(310) 641 5700   Mention Energizing Summit
 
Make your hotel reservations 
before May 17, 2012 
Facebook and the Salon
                                                                
                                                                  Gordon Miller   
In just 7 short years, Facebook has grown into a global mega community featuring a variety of tools enabling not only personal connections but also a wide and growing array of business building resources to help salons grow. Gordon shows you the right way to create your Facebook page and how to measure its performance. Learn the 8 must do elements to an effective Facebook strategy for salons. You need this class to make the most of social media.
 
Long Hair Effects Teens Love 
 Andrea Shumate     
With more and more young people wearing their hair long it becomes increasingly important for professional haircolorists to be able to maintain long hair. This class will teach you some special effects for highlighting long hair with "Peek-a-boo Highlights", "Flip Flop Highlights" and others. This is a fascinating class, designed to arouse your creativity and draw awareness to the advantages of being proficient in the retouching of long hair highlighting. Andrea is a long hair expert who will dazzle you with her creative designs. If you have a lot of long hair clients, you won't want to miss this class.
When Coloring Gray Hair
Pamela Pacheco      

More people color their hair because of the appearance of gray hair than for any other reason. It is critical you make the proper choices when coloring the clients hair for the first time. Pamela has broken down the choices based on age, percentage of gray, haircolor category and how the client feels about their gray hair. Learn Pamela's successful methods for making that gray hair client come back. She has some proven methods of introducing your gray haired clients to color.  

Guarantee Color and Color Correction
Trisha Kemp  

In just one session Trisha will teach you how wellness and technology will help you to achieve better haircolor results with any brand of haircolor. You will achieve better gray coverage, less fading and more vibrant long lasting reds and brighter blondes. She will teach you how to process your haircolors faster while preventing re-dos with guaranteed results. It is all about starting with a clean canvas and knowing what is in your water. She answers the fading haircolor mystery.

Next Certification Exam

Los Angeles, CA.  June 24, 2012

 

    View entire 2012 exam schedule online         

     Register online    -   Take a practice exam

 www.haircolorist.com

   

Correction 
Sincere apologies to Alaina Kindsfater for misstating her high score of 225 for her written exam in Denver, April 2012.
Our Goal: 5000 Certified Haircolorists!

The American Board of Certified Haircolorists is dedicated to improving the standards of the haircolor industry and the status of the professional haircolorist. There is strength in numbers and ABCH is still growing but slowly.  

The Certification Examination was created to measure mastery of the haircolor techniques and knowledge. It is supposed to be difficult. ABCH is not a club that you can join or pay membership fees in order to "belong." It is recognition by your peers, graded by Evaluators trained with a discerning eye for measuring performance against an established norm. ABCH board certification means that you are a master of haircolor, able to create beautiful haircolor and competent to correct any haircolor mistake.

So why are we not growing faster? Why aren't more professional haircolorists taking the exam?

We are seeing a strong movement to encourage young people into our industry, but schools do not devote enough time to educating their students about haircolor. Haircolor requires much more education then any other service we perform in our salons.
Many haircolor manufacturers promote their own "certification program". When professional brands certify haircolorists they are only promoting HOW they want you to use their haircolor product, thus they can sell more haircolor.
ABCH trains you to be the best professional haircolorist you can be REGARDLESS of the brand of haircolor used. You are the one standing behind the chair, looking at the haircolor, and consulting about the chemical history of that particular head  of hair.  You are the final judge as to which brand and which technique is needed.

We encourage you to become American Board Certified and help us reach our 5000 Certified Haircolorists goal!

Dispenza Won't Sue

 

Tom Dispenza has every right to file a lawsuit against Redken, owned by L'Oreal, for infringing on his brand name, CHROMASTICS. Tom's color line has been on the market for the past 6 years and is well-established as a professional brand. He is a noted haircolor educator and travels the continent teaching haircolor to anyone who wants to listen.

According to Dispenza, he does not have the stomach, or the time, or the money needed to sue L'Oreal. Redken is marketing a new line of color they call CHROMATICS. The law indicates that if someone uses a name that creates confusion to the consumer they could be held liable.  Tom says, "It's the golden rule - he who has the gold, rules. No matter how right you are, if you don't have deep pockets you will lose". That's OK, Tom. We know who you are.

Andre Moves Up a Notch
 

BE! Magazine who publishes lists of top salons, guest artists, nail techs, and haircolorists has moved Andre up the list a notch. Andre, who is a more of a haircolor educator than a salon haircolorist, is president of the American Board of Certified Haircolorists. Andre is recognized for his commitment in raising the status of the professional haircolorist, and fittingly, has moved up from number 9 to number 8 on the list of America's top haircolorists. Beth Minardi continues to hold the number one spot. There are only three haircolorists in the top 40 who are not attached to a manufacturer.

Color Remover Comparison Completed

"The color remover comparison was a drag", says Andre. "The products smelled terrible, and the unpleasant odor penetrated the entire office." Removing color from the hair is not nearly as much fun as putting color on the hair. Although it is an important part of the haircolorists toolkit (or arsenal), performing this color remover service is no picnic. You realize how lucky we are to be haircolorists, making people look and feel better by coloring their hair and sometimes by de-coloring their hair. No matter how bad the smell of ammonia, it can never come close to the horrific and lingering stench of liquid color removers.  

There was not a huge difference in the results between the removers. The big variance was in the price, where Privana wins the prize. The easiest to use was Oops, a brand by Develop Plus, and sold in drug stores.

As with all of the comparisons in the past, the swatches from this test will be on display at the Energizing Summit.


Invasive and Non-invasive

When gathering haircolor removers from beauty supply and drug stores for the comparison, we specifically looked for color removers that were the non-invasive (reduction) type color removers. 

Non-invasive haircolor removers do not lift the natural haircolor. Non-invasive products are usually liquid and work more slowly and needs repetition to rinse out all the reduced color molecules.

Invasive haircolor removers are oxidizing products that lighten natural hair, much like powder bleaches. Invasive products are usually in powder form and are faster acting. 

Because "Color Zap" came in a box, sold for $12.99, and stated that it doesn't lighten natural haircolor, it was an assumption that it was a non-invasive remover. The printed instructions warn, "Do not use Color Zap on natural hair," but also says, "Color Zap will not lighten natural hair". OH YES IT WILL! You can create real havoc with this remover if you follow the manufacturer's instructions. this product definitely lightens natural haircolor!

If you need an invasive color remover, use Effasol for $4.99. Better yet, use a Clairol or Ion bleach activator, 55  It's all the same stuff and works just as well.
Thank you, Vidal. Rest in Peace
Vidal Sassoon
January 17, 1928 - May 9, 2012

 Artist, Visionary, Entrepreneur, Mentor

Lowlights from the Editor                                       
Every hairstylist I know owns multiple pairs of shears.  What else is in your toolkit?  Do you use any unique coloring tools? 
     Are they old school, re-purposed, or futuristic?
     Which color tools can you not live without?
Write and tell me what is in your color toolkit!

Submit a guest article for this newsletter. We may publish your story in Highlights!

mary.petillo@yahoo.com    USE subject line: ABCH                 Certifiably yours, 

Mary

Like us on Facebook                                                                             Mary Petillo, ABCH

                                                                                                  Editor

Follow us on Twitter