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In This Issue
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February 12 - 14
Heart of America Congress Kansas City Missouri
February 24 - 28 SECO Atlanta, Georgia
April 15 - 17 Vision Expo East New York, New York
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Your #1 source for value eyewear is also your trusted source for optical supplies. Our Summit Optical Supply division offers high quality cases, cleaning cloths, nose pads, screws, tools, accessories and much more! See samples of our case collection below:
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We hope to see many of you next month in Atlanta for this terrific event! Booth 1208.
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Modern Debuts 126 Styles for 2016
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| Eyewear for Every Generation |
Eyewear is one of those rare product categories whose need transcends the generations. What used to be solely a medical device has rightly transformed into an essential fashion accessory. Everyone desires a great pair of eyeglasses from the youngest of tots to the eldest of senior citizens. Whether your patients belong to GenX, GenY, GenZ , the Greatest Generation, or Baby Boomers, their vision and eyewear matter.
With Modern Optical as your value frame provider, be confident that your practice can outfit every generation that walks through your door with quality, affordable eyewear. It's something we can both be proud of.
JANUARY PROMOTION: Receive a FREE gift with your first 12 piece order from our 2016 catalog! Details here.
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Season of Giving Program a Success
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| Frames Donation Impacts Lives |
 Thank you to everyone who participated in our Season of Giving program last month to help those in need. As a result, this year Modern will donate 1,525 pairs of glasses to Lions Club International. Since 2012, this annual initiative has donated over 4,600 frames to their vision programs which change lives with the precious gift of vision. Together, we are making a difference!
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| Two Colors Better Than One |
For the first time, Pantone has chosen to blend two shades to create their 2016 Color of the Year. Whether in soft or hard surface material, the pairing of Rose Quartz and Serenity brings calm and relaxation. Rose Quartz is a persuasive yet gentle tone that conveys compassion and a sense of composure. Serenity is weightless and airy, like the expanse of the blue sky above us, bringing feelings of respite and relaxation.
Appealing in all finishes, matte, metallic and glossy, the engaging combo joins easily with other mid-tones including greens and purples, rich browns, and all shades of yellow and pink. Add in silver or hot brights for more splash and sparkle. Use this winning combination in displays and marketing pieces as you'll find it everywhere this year from eyewear and accessories to home decor.
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Modern Helps Hungry Collegians
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| Hunger and Homelessness Present Challenges |
 It all started when we heard about Libby's Place, an on-campus food bank at Aurora University. Libby's Place was started in August 2015 following a homelessness initiative meeting on campus. Students, staff, and members of the community realized that homelessness and food insecurity are issues some students face every day. To help stock the shelves of Libby's Place, Modern Optical employees donated over 500 items ranging from cereal, noodles, and canned goods to hygiene items such as toothpaste and soap. Several employees made monetary donations.
In a heartfelt thank you letter from Aurora University, Kris Johnson, Director of Student Leadership, said "You are helping students to obtain a better future by allowing them to focus on their education instead of where their next meal is coming from." The employees of Modern Optical are very proud to help such an important cause.
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 Trend alert: camouflage has hit mainstream popularity in a big way. You'll find this unisex, military-inspired theme on all apparel including shirts, pants, footwear, and totes. From high fashion to fast fashion, you can't ignore the ubiquitous camo pattern. Keep your practice on-trend by displaying an assortment of eyewear and accessories in earthy military tones. A perfect product offering is our newest clamshell case in camouflage (see image left column).
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