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In This Issue
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February 12 - 14
Heart of America Congress Kansas City Missouri
February 24 - 28 SECO Atlanta, Georgia
April 15 - 17 Vision Expo East New York, New York
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Modern Optical is proud to launch an innovative program with the Opticians Association of America to support their Vision Of Hope Foundation. Created to promote optician education and develop leaders, this foundation helps sponsor vision-related programs around the globe. Modern's Give Back program will donate 10% of all qualifying purchases. Please contact Cheryl Evans for details. CEvans@modernoptical.com
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Smart Eyewear Choices for Senior Patients
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Women
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| | Unique (Genevieve Boutique) |
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| | Melissa (Genevieve Paris) |
Men
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| | Voyage (Giovani di Venezia) |
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Modern Donates Frames to Lions Club
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 In the spirit of the holidays, Modern Optical offers its Season of Giving program to help those in need. Since 2012, this annual initiative has resulted in over 4,000 frames being donated to Lions Club International. Their vision programs make a profound impact on those in need, changing lives with the precious give of vision.
Purchase ten frames from our Black and/or Yellow Price Groups this month, and Modern Optical will donate 10 frames to the Lions Club Sight Programs. We welcome your participation! Please use promo code GIVING.
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CraftOptics Offer Ends Soon
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| Mini-Telescope Eyewear an Essential Tool |
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| | CraftOptics: Mini-telescope Eyewear |
Calling all opticians, crafters, hobbyists, jewelers, and beaders! CraftOptics is the ideal solution for all of your fine detail work. Mini-telescope eyewear with patented, high-definition magnification doubles visual capacity at comfortable working distances. Each telescope device comes mounted on a 100% titanium frame into which prescriptions can be installed.
It's a great tool for making those in-office repairs. Telescopes are available in regular (16") or short (13") focal distances. Offer valid thru 12/4/15.
To redeem this offer, contact Modern at 800.323.2409
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Seniors: Eyewear's Largest Patient Base
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| Exceptional Service and Affordable Eyewear |
 With all the chatter about the millennial generation these days, one might forget that seniors represent the largest portion of the eyeglass wearing population. In fact, roughly 77% of the American adult population age 55 and over wear Rx glasses, compared to just 53% of millennials.
When planning your growth strategy for 2016, keep in mind that affordability and service are essential to winning over this demographic. Throw in a good dose of fashion since grannie glasses are a thing of the past. Think modern day cat-eyes, deeper silhouettes to accommodate reading prescriptions, light-weight material for all day comfort, bright colors for added vitality. See left column for recommended frame styles. For more pointers on growing your senior patient base, check out this recent article from Review of Optometric Business.
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ModPods: Eye-Catching Readers
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With 12.5% of American adults wearing readers, it makes sound business sense to carry a wide selection for your patients. Further, 78% of the reader sales originate in grocery, drug, and convenience stores underscoring the importance of affordability and convenience. INVISION Magazine (Nov. 2015) gave our ModPod Readers top billing in its Eye Pro Gear column: "Ignite impulse buys with a compact counter display of ModPod Readers from Modern Optical."
 This colorful POP is a magnet for the reader population. About the size of a pen, these unisex ophthalmic glasses literally fold into themselves for an efficient use of space in a purse or shirt pocket. ModPod Readers are available in six colors and five powers, and can be purchased individually or as a complete set of 30.
Contact Modern Optical for more information. 800.323.2409
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Double Laminate Handmade Zyl
Larger Silhouette
Laser-engraved Temples
Spring Hinge
Colors:
black demi
brown demi
rose demi
Size: 53-17-140
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Handmade Zyl Temples Stainless Steel Fronts Silicone Nose Pads Spring Hinge
Colors:
matte black matte brown matte gunmetal
Sizes 58-18-150 60-18-155
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| Entice
(Geneviéve Boutique)
Stainless Steel Fronts
TR990 Memory Plastic Temples
Nylon Rimless
Silicone Nose Pads
Colors:
matte black
matte navy
matte plum
Size: 54-17-140 |
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Stainless Steel Spring Hinge Silicone Pads
Colors: matte black/hot pink matte black/lime matte black/orange
Size: 46-16-130
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Keyhole bridge
Spring Hinge
Plastic
Metal Trim
Unisex
Colors:
black fade
blue fade
burgundy fade
Size: 50-18-145 | |
Mono-block Spring Hinge
Plastic Temples
Metal Front
Colors: matte black/tortoise matte brown/tortoise matte gunmetal/black
Size: 55-19-140
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