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In This Issue
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October 13 - 14
Michigan Optometric Assoc. Lansing, Michigan
October 16 Eye Recommend Ottawa, Canada
October 22 - 24 Alberta Assoc of Opt Optifair Alberta, Canada
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Modern Optical is a proud supporter of World Sight Day on October 8th. This initiative helps create awareness on global blindness and vision impairment. Join the conversation via social media on October 8 to see how the optical industry is supporting this worthy cause. Learn more.
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Examples of Different Frame Shapes
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Shapes for Women
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| | Cat-Eye: A368 (Modern Art) |
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| | Rectangular: Bristol (Modz) |
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| | Rimless: A372 (Modern Art) |
Shapes for Men
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| Rectangle: Trevor
(Modz Titanium) |
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| Rounded: Arnie
(Giovani di Venezia) |
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Black Diamond Group Frame Offer
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 Our Black Diamond Collections offer exceptional value given the vast array of on-trend styles, upscale design elements, and materials used. For a limited time, Modern Optical Sales Reps are giving away complimentary frames from this price group with qualifying orders. Restrictions apply so contact your Modern Rep for complete details. View offer.
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| Millennial Eyewear Wish List |
| Marketing to a Vital Demographic |
A primary focus for today's marketers centers around how to reach Millennials, that elusive demographic born between 1981 and 1996. In a recent survey, Millennials were asked what matters most to them when choosing eyewear. These tech-savvy young adults who are clearly independent thinkers (see graphic below) simply want a good look at a good price. And if their local ECP can't meet their needs, they'll probably turn to an online or big box retailer. Here's the good news: Modern Optical can help ECPs retain these valuable consumers with three distinct eyewear collections that are spot on.
Fashiontabulous, Modz and URock each offer on-trend designs at affordable price points that speak directly to this demographic. Combined with Millennial's affinity for eyewear (there's absolutely no stigma to wearing glasses with this generation) and the growing appeal of colored lenses and computer eyewear, it's quite apparent that Millennials are a population you want to embrace.
According to The Vision Council, computer eyewear represents the largest growth opportunity in optometry. We have all heard about the health risks associated digital eye strain. Seemingly tethered to their cell phones, Millennials are by far the most screen-obsessed generation with 40% spending at least nine hours a day using digital devices. Younger kids are on a similar path with 24% spending at least three hours a day staring at a screen.
Because computer eyewear uses specialty lenses (AR combined with blue light-blocking capabilities), it can quickly turn expensive, pricing Millennials out of the market. However, with Fashiontabulous, Modz, or URock frames, the affordability quotient helps to offset the cost of specialty lenses making computer eyewear a more palatable option. Similarly, colored lenses are increasing popular with Millennials. Again, an affordable frame helps make that second pair of glasses a viable option. Offering frame and lens packages can also help market specialty eyewear.
Ask your Modern Optical Sales Rep about using Fashiontabulous, Modz, and URock to market your practice to Millennials. Embracing this highly sought after demographic is a vital component to securing your future. If you aren't meeting their needs, they know where else to go, and it's probably not to another independent ECP.
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Matching Eyewear with Face Shapes
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| Printable Guidelines for Your Practice |
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| | What's Your Face's Shape? |
Helping a patient select the best eyewear requires a fundamental understanding of shapes. Is the face you're fitting more round, square, or oval, for example? If you can assess a patient's face shape, you can streamline the frame selection process by utilizing the rule of opposites. Perhaps counterintuitive, the best frame shape in NOT the same shape as one's face. An opposing shape is actually the most complimentary. Eyecessorize, The Vision Council's fashion voice, published an excellent 2-page guide called "Face Shapes". When printed, this quick reference piece may serve as an interactive educational tool for patients and staff alike.
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VISION EXPO WEST -- Thank You for an Amazing Show!
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 Thank you to everyone for visiting us at Vision Expo in Las Vegas last month. We appreciate all the positive feedback regarding our fall new releases and our expanded booth space. Our cash giveaway incentives added fun and excitement to an already energized booth. We hope to see you next year in Vegas!
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Oversized Shape
Double Laminate Zyl
Laser Engrave Temples
Spring Hinge
Colors:
black demi
brown demi
rose demi
Size: 53-17-140
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Zyl Temples Stainless Steel Fronts Silicone Nose Pads Spring Hinge
Colors:
matte black/grey matte brown/black matte pewter/black
Sizes 57-18-150 59-18-155
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| Irresistible
(Geneviéve Boutique)
Stainless Steel
Spring Hinge
Silicone Nose Pads
Colors:
black/gold
burgundy/silver
navy/silver
Size: 52-16-135 |
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Mustang (Giovani di Venezia)
Stainless Steel Temples
Plastic
Metal Trim
Colors:
black/gunmetal
tortoise/gold
Size: 52-16-140
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Unisex Appeal
Plastic
Colors:
black/aqua matte
black/lime matte
black/red matte
Size: 45-16-130 | |
Mono-block Spring Hinge
Plastic Temples
Colors: matte black/tortoise matte brown/tortoise matte gunmetal/black
Size: 55-19-140
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