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In This Issue
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Our URock Collection ramps up as it garners much attention from industry fashion gurus including the editors at 20/20 Magazine. In this month's issue, they dedicate a full page editorial to URock to spread the word about this unique collection geared for tweens thru college-age guys.
Noting its "masculine color palette along with subtle patterns and matte finishes", 20/20 Magazine states that URock has "broad appeal to this demographic." The article also lists several "quality materials" and an assortment of marketing collateral. It concludes by describing URock as an "essential eyewear collection".
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September 17-19
Vision Expo West Las Vegas, NV Booth 13026
October 2 - 4 Colegio de Optometras Carolina, Puerto Rico
October 3 - 4 OAOP Pioneers in Optometry Tulsa, OK
October 13 - 14 Michigan Optometric Association Lansing Michigan
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Every month INVISION Magazine creates a thoughtful Manager's To-Do List. With categories ranging from sales to technology to training, this week by week check list provides reminders that cover both short and long-term planning. View August Listing. |
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| 61 New Releases Embody True Style |
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| | New Style: A368 (Modern Art) |
Later this month, Modern Optical will unveil 61 exciting new styles for Fall 2015! On-trend with today's evolving shapes and rich color palette, these new releases will reveal more upscale design details and intricate textures. Get ready to refresh your boards with the latest eyewear styles. As always, quality materials and solid warranties are the cornerstones of our value-priced collections. Check our website and watch your mailbox for Modern's New Release Brochure in just a few short weeks!
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 | Modz Kids Video Welcomes FUN |
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| A Colorful World of Function and Durability |
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| | Click image to view video (one minute). |
Modz Kids has captured the imaginations of kids, parents, and ECPs everywhere. In fact, over the past three months, each new 2015 release was featured by one or more major media outlets as a recommended style for the back-to-school season. Be amongst the first to view our new Modz Kids video and discover these three new Fall 2015 styles: Funny, MVP and Sugar. Enjoy!
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| Modern's BTS Promotion Continues |
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| Enhance Your Waiting Area with Kids' Books |
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Back by popular demand, value eyewear leader Modern Optical International kicks off the back-to-school season with its FREE kid's book giveaway!
The back-to-school season is officially underway, and Modern Optical wants to help ECPs build their waiting room libraries. Children's books entertain and educate young patients while creating a warm, family-oriented environment. Each colorfully illustrated book that Modern Optical is giving away has an age-appropriate optical theme and story line that both kids and parents will enjoy! ECPs will receive one free children's book with every assorted 12-piece purchase from these popular collections: Modz Kids, URock, and Modz. When placing an order, ECPs should use Promo Code BTS. Offer is good thru 8/31/15 or while supplies last. Contact Modern Optical for complete details.
View 2015 Book Titles
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Modern's Website Hits Milestone
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ECP Places the 100,000th Order
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When Modern launched its new website almost 3 years ago, we were pretty confident that our customers would quickly realize its time saving efficiencies. Each week, since its inception, ECPs become newly registered users. On June 30, 2015, our wonderful customer, Dr. Crystal Gardner of Advanced Family Eyecare, placed the 100,000th order on our website, a huge milestone we thought was worth celebrating. Congratulations to Dr. Gardner who received her frame order at no charge to mark this great occasion! Dr.Gardner offers these comments,"Ordering replacement frames on the Modern Optical website has been very convenient for our office. The website is easy to navigate, view the frames as well as make payments. I would highly recommend the use of the website."
If you have not yet registered your account with our website, please call our friendly Customer Service Department for assistance. You, too, can reap the many benefits of accessing high-quality imagery, ordering online, viewing statements, making payments and receiving online promotions. Call today at 800.323.2409.
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