Eyeglasses are often a man's primary, if not only, accessory. Nothing reflects his fashion sense more than his choice of eyewear. Lucky for him, the choices have never been more robust in terms of the colors, shapes and designs available. When it comes to what's trending in today's frames, we see four main themes emerging:
Lightweight Materials - No fuss for an on-the-go lifestyle means lightweight comfort. Materials such as titanium and TR90 make wear-all-day frames a possibility without sacrificing durability.
Larger Silhouettes - A higher B measurement not only accommodates progressive lenses, it's also answers the rising demand by the younger generation.
Earth Tones - Classic deep colorations get an update with matte translucent finishes and subtle patterns.
BIG Guy Options - Big men deserve to feel good and look great in their eyewear, too. Offering trendy styles with proper fit will set your practice apart.
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Last week, Ken Weissman, President of Modern Optical, and Rahm Emanuel, Mayor of Chicago, gathered with several organizations to mark the importance of vision care in Chicago Public Schools (CPS). The event was held at Haines Elementary School where the 50,000th student was outfitted with a new pair of glasses. 
