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MONTHLY NEWS
April 2015
In This Issue
 
Quick Links

April 10-12
Mississippi Assoc. of     Dispensing Opticians
Gulfport, MS

April 17-19
New Mexico Opt. Assoc.
Albuquerque, NM

April 18
Your Eyes University
Dearborn, MI

April 24-25
Kentucky Optometric. Assoc.
Lexington, KY

Examples of Spring
Colors in Eyewear
Pursue (Geneviéve Boutique)

GVX545 (G.V.X.)

Rainbow (Modz Kids)

Baja (Modz)

Get The Look

Sarah Jessica Parker's eyewear looks very similar to Richmond (Modz Collection).
 Kids' Color Trend
Neon's New Pull
"Rainbow" by Modz Kids
"Why Neon is Taking Over the World" is the name of a recent article in CNN Money (1/28/15). While that may be a slight exaggeration, it does speak to the strong trend of neons and fluorescents in fashion, especially for the younger generation. Any parent can describe how bright shiny objects act as a magnet to their children's eyes and hands. A recent study found that kids, in fact, prefer neon colors four to one over conventional colors. 

The sports world has caught on to this growing trend as demonstrated by the use of neon tones in active wear and professional sports apparel. So it's no wonder that this trend should make its way into kids' eyewear. Make way for some neon tones in your kids' eyewear boards and watch the power of neon pull them in!
April Promotion
Anniversary Offer: BOGO
Modern Optical thanks you for your loyalty and support over the past forty-one years. Enjoy this special offer as our gift of gratitude to you. Remember to use Promo Code: 41.  

Promotional Rules: The first 41 frames must be purchased from collections in our Black, Yellow and/or Red Price Groups: Modern Art, G.V.X., Modz Titanium, Modz Flex, Fashiontabulous, BMEC, Genevieve Boutique, URock, Genevieve Paris Design, Giovani di Venezia, Modz and Modz Kids. The 41 Free Frames must be from the Green or Lime Price Groups. Modern's standard warranty applies to all frames. This offer may be redeemed once per customer, but may be redeemed in multiples of 41. This offer does not allow for returns or exchanges on the free frames. All frames applied to this 41/41 Promotion must be from in-stock inventory only. Out-of-stock frames are not eligible. We reserve the right to substitute out-of-stock items. Standard shipping rates apply.

 

Spring's in Full Swing 
Pastels Rule the Color Palette
Nothing says spring time more than the resurgence of soft pastels in clothing, accessories (that includes eyewear!), and window displays. Pantone, the color trend experts, recently issued its Fashion Color Report to offer insight into the season's hottest hues: "An eclectic, ethereal mix of understated brights, pale pastels and nature-like neutrals take center stage...Soft, cool hues blend with subtle warm tones to create a soothing escape from the everyday hustle and bustle."

Blogs (such as Eyecessorize) and trade journals will keep you ahead of the fashion curve to anticipate patients' color requests for the new season. A colorful assortment of eyewear that aligns with the color swatches shown on the left will demonstrate that you're in tune with fashion trends that will dominate men, women and children's wardrobes. Consider creating a "Spring/Summer 2015" board by matching these color swatches with eyewear in an array of materials such as TR90, zyl, and stainless steel. See far left column for examples of Modern Optical frames for such a display.

Buying Groups Can Make it Easier
Benefits Streamline Operations
Does your practice belong to an optical buying group? It most likely does, but is your buyer informing vendors of this affiliation? Purchasing eyewear and accessories thru a buying group offers many advantages including attractive discounts and consolidated billing statements. Modern Optical is a proud approved vendor with 25 of the industry's top buying groups that span the United States and Canada. We encourage channeling your Modern Optical purchases thru the preferred buying group of your choice. Please let us know if we can be of any assistance with that process. 

Newest Releases (View All New Releases)
GVX544 (G.V.X.)

TR90 Memory Plastic
Regular Hinge

Colors: 
 black
navy
tortoise

Size: 53-16-150


10x240 (Fashiontabulous)

Triple Laminate
Handmade Zyl Temples
Spring Hinge

Colors: 
black/grape
black/peach
navy/lemon

Size: 48-18-135


Tempting (Genevieve Paris)

Stainless Steel
Spring Hinge
Two-toned Coloration

Colors: 
matte indigo blue
matte mocha brown
matte plum mauve

Size: 53-16-135
Ryan (Modern Times)

Stainless Steel
Spring Hinge

Colors:
matte black
matte brown
matte gunmetal

Size: 54-18-140

Chill (Modern Plastics II)

Unisex
Spring Hinge

Colors:
black front w/colored temples
blue, lilac*, lime, orange*,
pink, purple, red, white
* Denotes new colors

Size: 51-17-140


Takeoff (Modern Plastics II)

Spring Hinge
Unisex Appeal

Colors:
black/blue
black/hot pink
black/grey

Size: 47-17-135
49-17-140


Modern Optical International 
Phone: 800.323.2409  |  Fax: 800.323.3089
custsvc@modernoptical.com  |   modernoptical.com

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