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MONTHLY NEWS
March 2015
In This Issue
 
Quick Links

VISION EXPO EAST, NYC
March 20 - 22

Booth #3320

SECO, Atlanta
March 4 - 8
Booth # 1208

Examples of 
Lightweight Eyewear
Majestic (Modz Titanium)

Samuel (Giovani di Venezia)

Pristine (Modz Titanium)

GVX545 (G.V.X.)

Get The Look

Jennifer Aniston's eyewear looks very similar to Intrigue (Genevieve Boutique)
Our Newsletter Gets a Fresh Look!
New Format; More Information
We hope you like our newly formatted newsletter. With the goal of making it easier to read and conducive to sharing more information, we gave great thought to creating this new design. We welcome your feedback, and hope you enjoy this fresh, new look!

March Promotion
   BIG Eyewear  
   BIG Deal
BIG Men's Eyewear Club (BMEC) is Modern Optical's very popular collection for larger men. Featured in last month's issue of 20/20 Magazine, BMEC offers masculine styling, quality construction, and great value to a segment of the population that is significantly underserved. Designed to maximize comfort, sizes range from 52mm to 62mm and longer temples now measure up to 160mm. Materials include stainless steel, handmade zyl, TR90, metal trim, spring hinges and silicone nose pads. Choose from over 60 styles and give the BIG guy great eyewear choices he'll be proud to wear!  Contact your Modern Rep today to take advantage of this great offer. 
Spring Eyewear Trend
Lightweight Materials
What a fashion accessory eyewear has become! Consumers and ECPs both embrace the diversity of materials that create the rich spectrum of colors and textures we see today. Looks reign supreme, but comfort trumps all for many consumers, especially men, who continue to demand all-day comfort to support their busy lifestyles. 

Historically, lightweight was a term tied exclusively to rimless eyewear. That's no longer the case. Materials such as Titanium and TR90 provide the weightless appeal consumers demand. In addition, mixing such materials together or with handmade zyl further enhances design elements. The result is quality, fashionable eyewear that delivers both great comfort and long-term wear. See left-hand column for examples of lightweight eyewear using a variety of materials.

Marketing Thru Facebook
The Burden of Content 
For any size practice, creating a social media presence is an essential tool for connecting with your patient community. Facebook continues to be the leading platform of choice in the optical world. Posting quality, engaging content on a regular basis takes a commitment of resources which can be a real challenge, especially for smaller practices. Reposting or Sharing content from others is an easy, effective way to supplement your Facebook page. Check out Modern's Facebook  page for quality, image-driven content. 

Another approach is to observe and learn from your peers. A recent Vision Web blog provided 6 excellent examples of ECPs that have created successful Facebook Strategies. Whether your looking for ways to highlight your staff and patients, spark conversation, or share eyewear trends, you're sure to find inspiration here.
Newest Releases (View All New Releases)
A367 (Modern Art)

Stainless Steel
Spring Hinge
Silicone Pads

Colors: 
 matte blue
 matte brown
 matte lavender

Size: 54-15-140


Heavy Metal (URock)

Stainless Steel Front
Handmade Zyl Temples
Woodgrain Pattern
Spring Hinge
Silicone Pads

Colors: 
matte black/grey
matte brown/black
matte navy/blue

Size: 50-7-135


Awesome (Modz Kids)

TR90 Memory Plastic
Rubber Coating
CRT Spring Hinge
Unisex Appeal

Colors: 
black matte/blue
black matte/gray
black matte/pink
black matte/purple

Size: 45-17-125
Delight (Modern Times)

Dosil Spring Hinge
Metal Trim

Colors:
black
plum
tortoise

Size: 51-17-130

Pride (Modern Metals)

European Spring Hinge

Colors:
black
brown
gunmetal

Size: 54-17-140


Spunky (Modern Plastics II)

French Comotech-Spring Hinge
Unisex Appeal

Colors:
black/navy
black/pink
black/red
black/sky blue

Size: 47-16-130

Modern Optical International 
Phone: 800.323.2409  |  Fax: 800.323.3089
custsvc@modernoptical.com  |   modernoptical.com

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