TRENDING NOW at Modern Optical
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UPDATE YOUR FRAME BOARDS
Discover the latest fashions in quality, affordable eyewear!
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Get The Look!
Jay-Z, winner of 19 Grammy Awards, is one of the world's best-selling recording artists of all time. Married to singer Beyonce, Jay-Z holds the record for most number one albums by a single artist. His frames in this picture look very similar to Modern Optical's
GVX536 (GVX Collection) in black.
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Do you Need
Prices Lower than Clearance?
Our Smart Shoppers Outlet is where you'll find the absolute lowest prices on a wide selection of frames. Ask about our "100 Sampler" package, ideal for extreme price specials, charitable projects as well as mission trips.
Call today for details.
Shop Smart Shoppers Outlet Now
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Let's Be Social!
 
Modern Optical would love to hear from you!
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Sneak Preview: New Fall Releases
 This Fall, Modern Optical will introduce 64 new styles to its already extensive frame selection! With new additions to every price group, men, women and children alike will love this season's eyewear as it's truly something special.
On-trend with today's evolving shapes, colors and patterns, expect to see more upscale design details and intricate textures. Rich colorations are the norm, incorporating various shades of teal, coral, burgundy and blue. Silhouettes are increasingly diverse ranging from rounded cat-eyes for women to highly angular shapes for men. Look for Modern's Fall 2014 New Release brochure in the mail at the end of this month. You may also see the new styles in person at Vision Expo West (Booth 13026). See bottom article for details.
View Your Exclusive Sneak Preview Here!
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Modern's BTS Offer Gets an A+
Our Back-to-School promotion is getting high marks from ECPs. Now thru August 31st, Modern Optical can help build your waiting room library. Create a warm, family-oriented environment with our FREE children's books that will entertain and educate your young patients while waiting for their appointments. Each colorfully illustrated book has an age-appropriate optical theme and story line that kids and parents will both enjoy!
Receive one children's book with every 12 piece purchase from our Modz Kids or Modz Collections. Simply use Promo Code BOOKS when ordering and begin growing your children's library today!
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Trends in Eyewear: The Teen Scene
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Teens, especially girls, tend to be hyper-aware of what's in and what's not when it comes to fashion. Heavily influenced by social media and celebrity stylists, there's certainly no shortage of imagery to know what's trending for clothing or any type of accessory. With peer acceptance and budget restraints acting as the driving forces, it's no wonder that their eyewear purchases are subject to close scrutiny by teens and parents alike.
When is comes to teen eyewear, offering a wide variety of styles and colors that closely aligns with current adult trends is a safe bet. Younger teens, who typically prefer blending into the crowd more than standing out, may gravitate more toward the basic styles. While older teens may be more likely to choose a bolder, edgier look. The retro-inspired silhouettes, both chunky and streamlined, still reign supreme for teens. However, like adults, offshoots of this theme are emerging with more rounded shapes increasingly common for girls (including hints of cat-eyes) and more angular shapes - in both acetate and/or metal - growing in popularity for boys. Reds, purples and pinks used in upbeat patterns and color-blocking dominate girl's color choices. Blues, grays and tortoise remain very popular with boys. Keeping up with teen fashion can be daunting, so offering a large spectrum of fashionable, affordable styles can help teens and their parents feel confident about their ultimate selection.
Check out these three Modern Optical collections for a great selection of teen eyewear: Modz , Fashiontabulous, and URock. Every frame in these collections is affordably priced and backed by a 2 year warranty.
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Vision Expo West, Las Vegas
September 18-20
Booth #13026
VEW is early this year, so be sure to start your planning now! We welcome you to stop by our expanded booth (same location) to check out our new Fall releases and take advantage of our show special. This year, you can win instant cash up to $100 with ANY size order! And if you pre-book your appointment and place an order, you'll instantly win even more for total winnings up to $200!
To schedule your VEW appointment, contact your Modern Optical rep either online or via phone at 800.323.2409.
Get your complimentary VEW Registration and free exhibit hall admission here. Just complete the Standard Registration section of the website (no customer id number or priority code is required).
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