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Discover the latest fashions in quality, affordable eyewear!

 May is
Healthy Vision Month
Healthy Vision

 

The National Eye Institute celebrates Healthy Vision Month by offering a vast array of information to raise awareness about the importance of eye exams. Their "Healthy Eyes Toolkit" includes web-based materials, teaching tools, media guides and downloadable posters for your office. 
 
 Get The Look! 
Matt Damon
Matt Damon is a true Hollywood superstar. His frames look just like Modern Optical's style "Big Abe"  from our BMEC Collection! 
 
 Let's Be Social! 

   Like us on Facebook   Find us on Pinterest   Follow us on Twitter 

Modern Optical would love to hear from you! Like us on Facebook, and Follow us Pinterest and Twitter.  Our Twitter handle: 

ModernFrames.
 
                                                                              May 2013
Spring to Life with Colorful Eyewear!
Genevieve Boutique New Releases 2013
Styles: Eternal, Petite, Woven, Tabitha, Feature, Intrigue

The colors of spring are (finally!) in full bloom, and women everywhere are searching for new eyewear as their freshest accessory. Modern's Genevieve Boutique collection offers a wide range of flirtatious hues, all in today's most popular silhouettes. This month, as we honor the wonderful women in our lives, treat them to beautiful, affordable eyewear they're sure to love!

 
To view the entire Genevieve Boutique collection, click here.
Optometrist Rated #8 in Best Jobs

 

Career Cast published its annual list of best and worst jobs for 2013.  Earning potential, stress level, employability, work environment and physical exertion all factor into their ranking methodology.  Optometrists had strong scores in each of these categories making it the eighth best job. With a 33% job growth projection, it looks like you've chosen an excellent profession!  Read more...


Modern's Images Available

Modern Optical is proud to call each of our ECPs valued business partners. We want to help your practice succeed in every way possible, including your advertising and promotional efforts. Model and logo images are available to all of our customers - in hi or low res - to help promote your practice either online or in print. We receive countless compliments on our fabulous model shots which can be viewed on our website or in our catalogFeel free to check them out, then contact your Modern Territory Manager with your specific request. We want to contribute to your success!

 

Frame Trend Alert 
Color Blocking
Frame styles: A329, Talladega, Kona, A341

 

To color block is to oppose two or more solid color tones directly against each other on the same item. The result is a fashion-friendly, trendy look that can be seen on men and women on every city corner, big or small. As shown in the picture to the left, color blocking is prominent in eyewear, shoes, clothing, manicures, and all accessories. For eyewear, the contrasting colors are often frame fronts against temples, but can also be the frame's outside surface against the inside surface. It can even be the top of the frame front against the bottom of the frame front!  The look can be subtle or bold, depending on your personal preference.  For more color blocking examples, visit our Pinterest Color Blocking Board here

 

When choosing eyewear that allows your customers to feel trendy on their own terms, consider the popular color blocking theme. It's a look that's sure to be in style for many seasons to come!

Do Online Reviews Matter?

 

You bet they do! According to social media sources, 90% of consumers say buying decisions are influenced by online reviews. That's a difficult statistic to ignore. Most of us have used such sites as Trip Advisor, Yelp, Angie's List, and Urbanspoon to decide on restaurants, hotels, plumbers, dentists and the like. Consumers looking for a quality optometrist will also turn to online review sources.  Please take a moment to read our White Paper on this topic for guidance on how to navigate your way through the ups and downs of the biggest online review site, Yelp. Read More...
More Window Display Inspiration
spring eyewear display

 

Last month we invited you to visit our Pinterest Board called Creative Eyewear Displays. Thank you to our many new Followers! We recently added even more ideas to spark your creative juices.  If you are a member of Pinterest, click here to view this and other boards.  If you are not yet a Pinterest member, you may want to consider joining this FREE, fast-growing social media outlet. It's filled with seemingly endless visual inspiration to bring your windows to life.

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585 Congress Circle North * P.O. Box 72360 * Roselle, IL 60172

phone 800-323-2409 * Espańol 888-722-3937 * fax 800-323-3089

Visit our new website:  www.modernoptical.com