l4p logo
The Money Making Power of Licensing

July 2014 Issue

Welcome to the July issue of Licensing4Profits. 

How do you know your licensees are paying you the correct amount of royalties?  Find out the 3 biggest royalty report mistakes and how to avoid them in this months Strategy Session article.

Do you need money, manpower or capital to  commercialize your IP? Take a look at this months Video Licensing Lesson and find out how to use licensing to get the resources you need.

If you are a business owner, you may be overlooking one of your most valuable assets for expanding and growing your business. Learn how to leverage the full value of your IP assets in our latest e-course, 7 Ways to Grow and Expand Your Business with Licensing.

Quality controls protect the intellectual property owner by specifying certain minimum quality standards for the licensee. In our next article, Key Terms & Conditions, we discuss three important QC issues that must be addressed in a licensing agreement.

Learn what potash, ice cream and a world famous board game have in common in This Month in IP History.

We conclude with the question "I'm a small business marketing consultant. How can I leverage my intellectual property to create a consistent stream of passive income?"

Enjoy!

 

New Licensing News from LCG

Strategy Session: Royalty Reporting Mistakes

How do you know your licensees are paying the correct amount of royalties?

Generally, royalty reporting is done on a quarterly basis. The licensee is required to provide a statement showing the previous quarter sales and amount of royalties paid. However there are still a number of ways that royalties can be under-reported.

Here's a list of the 3 big royalty reporting errors and how to avoid them:
  • License Interpretation: The formula for calculating royalties must be very clear. If the royalty clause is written in a vague or general definition, it can be interpreted in a number of ways. The result is a significant difference in royalty calculations between you and your licensee. For example, if the definition only says "sales" this could be interpreted as net sales after deduction of certain costs. Or the "sale price" is different than the "selling price". That's why I like to use deal memos to follow-up negotiations. It clearly states the definition of sales and how the royalties are calculated. And that definition is included in the licensing agreement.
  • Under-Reporting Sales: The biggest reason for this error is a product list that is fluid and constantly changing. For example, if a licensee adds a new product or territory that wasn't originally in the agreement, it can be overlooked when reporting royalties. When Power Rangers was red hot, the studio audited licensees each year, and inevitably recovered "under-reported" sales. Typically these were on products added after the contract was issued. You can avoid this mistake with clarity on the specific products (or services) that can use your IP. Update the agreement with any new products (or extensions) and make sure these are included in the royalty reports.
  • Non-Allowed Deductions: This error happens frequently. These are deductions from the royalties that are not allowed. Some of these include advertising, overhead, damaged goods, returns, warehousing, production or other selling costs. Often times the royalty report will only provide a general summary of deductions, so you won't know if it was allowed. Most of the agreements I negotiate have very limited deductions, and these are clearly spelled out in the agreement. You can also avoid this mistake by providing a royalty statement template that requires a clear explanation of deductions.
The best way to avoid these 3 big mistakes is to make sure that royalties are clearly defined in your licensing agreement. Any deductions that are allowed should be included in the royalty reports so they can be easily audited.
Feel free to pass this newsletter along to friends and associates. You can visit our websites (www.licensing4profits.com and www.licensingcg.com) to view our blog, special reports, published articles, webinars and audio presentations.

If you are interested in learning about our consulting services
, please contact us at (646) 395-9572 or email info@licensingcg.com.  

 

Best regards,

 



Rand Brenner

President & CEO 

Licensing Consulting Group





Rand Brenner is the President & CEO of Licensing Consulting Group, a full service intellectual property management company.  LCG provides IP management, strategy consulting, and property representation. For more information, please visit our website or send an email to info@licensingcg.com.

About Rand Brenner  

Rand has licensed some of the biggest Hollywood blockbusters, including "Batman" and the "Mighty Morphin Power Rangers", both of which generated billions of dollars in worldwide merchandise sales. His career included executive positions at Saban Entertainment and Warner Bros Consumer Products where he developed numerous licensing and promotional deals with Fortune 1000 companies


Quick Links
In This Issue
Join Our Mailing List!

Sign up for our newsletter and get the free Special Report: Finding Your Hidden IP  Assets



Video Licensing Lesson

Licensing OPR - Other Peoples Resources
Licensing OPR - Other Peoples Resources

Free E-Course
7 Ways to Build Your Business with Licensing


Your business IP is a revenue generating asset. Yet it's an asset you may not be using to its full revenue potential. During this e-course, you'll learn about 7 ways you can use licensing to get the most out of your business IP.  Click Here to Sign Up
Key Terms & Conditions - Quality Control

Quality controls protect the intellectual property owner by specifying certain minimum quality standards for the licensee. For trademarks, it's particularly important since quality is a big part of why the consumer buys the brand.

The QC clause must balance enough control for the IP owner, while allowing the licensee to use the IP without too much restriction.  

 
If you're an IP owner, make sure this clause details your approval at various stages of the IP development. Depending on the type of IP, these can include initial plans, advertising, packaging, production mock-ups and final production runs.

 

Many agreements also require the IP quality be equal to or better than the licensees other products or services. If the licensee doesn't meet and maintain these quality requirements, they can lose the rights.

 

When preparing or reviewing a licensing agreement, it's always best to seek qualified legal advice before you sign anything. 

This Month in IP History

1790 - Samuel Hopkins was issued the first U.S. patent for manufacturing potash.

 

1933 - The Monopoly board game was copyright registered. Charles Darrow became the first millionaire game designer after he sold his patent to Parker Brothers.

 

1921 - The name Breyers Ice Cream was trademark registered.  

 

Source:About.com 

Ask Rand Brenner 

   

Q:  I'm a small business marketing consultant. How can I leverage my intellectual property to create a consistent stream of passive income?

 

A:  To license it, you need to create a tangible format such as manuals or software. I suggest registering any written materials with the copyright office. That's how I did it with one of my clients. We transformed their workplace safety training classes into operating manuals and licensed it for internal use to their clients.

 

A second option is to customize your IP for specific licensees. Unlike a tangible product, your IP is flexible and can be tailored to the licensee's exact needs. This strategy is another way to leverage your IP and create more revenue opportunities.

 

Got a question about licensing? Send an email to askrand brenner@licensing4profits.com. You'll get an answer to your question which will be included in a future issue of this newsletter. 

Stay Connected

Like us on Facebook   Follow us on Twitter   View our profile on LinkedIn   View our videos on YouTube
The information in this newsletter is presented by Licensing Consulting Group as a service to the subscribers. Although the author attempts to keep this information current and accurate, he makes no warranty or guarantee that it is correct, complete or up-to-date. This newsletter may contain links or be linked to other web sites not maintained by Licensing Consulting Group. The author makes no representations, express or implied, with respect to the materials and information provided on any third-party web site linked to this newsletter, including any representations as to the accuracy, timeliness, reliability or completeness of any material or information on such linked site. Inclusion of a link in this newsletter to another web site does not imply recommendation, approval or endorsement by the author of the linked site.

Copyright © 2014. All Rights Reserved.