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Issue 2016-03 | July 14, 2016
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New Farm & Food Care Canada executive elected
Farm & Food Care Canada board members elected a new executive last week.
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| | Ian McKillop |
Ian McKillop, a fifth-generation egg, beef and grain farmer, accepted the position of Chair from outgoing chair Bruce Christie.
Also joining the executive as vice chair is John Geurtjens, vice president of Farm Credit Canada. Gwen Paddock, the national director of agriculture and resource industries for Royal Bank, takes the position of treasurer.
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Canadian Centre for Food Integrity updates
Be a founding member
The Canadian Centre for Food Integrity is now in business, and the 18 current founding members now able to access a suite of member resources, such as access to customized public trust research initiatives. Thank you to our members:
- A&W Food Services of Canada Inc.
- Alberta Agriculture and Forestry
- Alberta Livestock and Meat Agency Ltd.
- Alberta Pork
- Association of Canadian Faculties of Agriculture and Veterinary Medicine (ex-officio)
- Beef Farmers of Ontario
- Burnbrae Farms
- Dow AgroSciences
- Egg Farmers of Alberta
- Egg Farmers of Ontario
- Farm Credit Canada
- Food and Beverage Ontario
- John Deere Canada ULC
- L.H. Gray & Son Limited
- Maple Leaf Foods
- SeCan
- Shur-Gain, Landmark
- Tim Hortons
Any organization who joins in 2016 will be a considered a founding member, and given recognition for its leadership in bringing this resource to Canada. Email learnmore@foodintegrity.ca for more information about presentations, resources and the value
of membership.
The 2016 Public Trust Research
Click here to Download a copy of the Public Trust Research report.
In the news
The Canadian Centre for Food Integrity research and Summit event also made a big media splash. See the Farm & Food Care website for a list of articles and other media impressions.
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New virtual food and farm tours coming
Modern tech for a modern campaign
New food and farm virtual tours are now being developed, and the organization is using 360 degree video technology to do it.
As part of a focused effort to reach an ever-wider segment of the Canadian public, VirtualFarmTours.ca will be expanded to include tours of additional Canadian farms and food processors. Look for the latest tours this fall.
Interested in getting a virtual farm or food tour done for your commodity or company? Email info@farmfoodcare.org.
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| | The Virtual Tour Remote Control Video Car with top mounted camera. |
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John Deere gets The Real Dirt on Farming
Flagship Farm & Food Care publication distributed by company
As a founding member of the Canadian Centre for Food Integrity and a supporter of Farm & Food Care Canada, John Deere inserted copies of The Real Dirt on Farming into both the Homestead and The Furrow magazines this past June. About 105,000 copies in both French and English were distributed to subscribers across Canada.
Accompanying the magazine was a story profiling Farm & Food Care projects - including Breakfast on the Farm and Virtual Farm & Food Tours - as well as the organization's partnership with the John Deere company.
Farm & Food Care Canada thanks John Deere for this great initiative.
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Farm & Food Care sponsors Canadian Science Writers' conference
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123 journalists, communicators, students, and leading scientists from across North America convened in Guelph in early June for the Canadian Science Writers Association's annual conference. Farm & Food Care Canada was there in person and as an event sponsor, helping connect attendees with the science behind agriculture.
The first day saw tours highlighting University of Guelph agricultural research facilities and programs, while days two and three were devoted to a variety of speakers and workshop sessions. Farm & Food Care's sponsorship supported Greg Hannam, a local farmer and grain seed dealer, as a feature reception speaker, and provided The Real Dirt on Farming in all delegate packages.
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Get your Real Dirt on Farming Digests
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Members and supporters can access a mini-version of The Real Dirt on Farming.
The 12 page digest is a condensed version of the 52 page booklet. The first box (containing 450 copies) is free to companies or organizations hosting events, working exhibits or planning other consumer-facing events - a $22 postage fee is the only cost. Additional boxes are $60 each, with proceeds going towards reprinting. Contact admin@farmfoodcare.org for orders.
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