New Real Estate Survey Shows Most REALTORS®  Don't Use Visual Tours


St. Davids, PA (January 20, 2015) - The use of video tours to market houses is still in the minority, real estate broker, author and RE/MAX real estate expert Brett Furman ( recently found after surveying 1,200 homes on the market.


Furman, who serves clients in the Main Line, Bucks, Chester, Delaware, Montgomery and Philadelphia counties, recently conducted a survey that revealed less than 18 percent of listings for homes less than $500,000 involve a video visual tour while 38% of homes priced above $2 million used a video tour.


"I was shocked to see so few agents are taking advantage of the best marketing tool available," said Furman, author of What You Really Need to Know about Selling Your House.


Furman's findings, which encompassed the school districts and townships of Lower Merion, Haverford, Radnor, Tredyffrin, Easttown, and Great Valley reveal:


  • Of 200 active listings for homes less than $250,000, just 37 include a visual tour in the listing.
  • For homes in the $250,000 to $500,000 range, 58 of 349 listings take advantage of a visual tour.
  • As homes get more expensive, there are more listings using a visual tour. For homes in the $1 million to $1.5 million range, 36 percent of the listings boast a video tour. For homes in the $1.5 million to $2.0 million range, 44 percent feature a visual tour. For homes listed greater than $2.0 million, 38 percent feature a visual tour.

J. L. Winn, vice president of marketing for, which is the technology that Furman uses to provide the movie-like experience, estimates that just between 15 and 20 percent of listings nationwide will have a visual tour.

"Savvy real estate professionals know that their property marketing strategy has important advantages with home buyers when enhanced with a rich media VisualTour," Winn said. "This type of visual marketing tool is a basic expectation by today's consumers, whether they are on the go or in front of a computer. Properties marketed without a tour or video gain little attention."


"People who want to sell their homes should hire a Realtor who harnesses the power of a video if they want to sell their homes at the highest price in the shortest period of time," said Furman.


Furman uses visual tours on all his listings. Video tours include a narration of the property description and views of all the rooms of the house.

In addition to incorporating the visual tour into the listing, Furman also takes advantage of the power of social media by sending his visual tours to social media sites.


To see a sample video tour, go to


For more information about Brett Furman and listing your home using a movie-like experience to market it to a wider audience, visit: or call  610-687-6060.


About RE/MAX Classic

RE/MAX Classic is a family owned and operated business celebrating its 25th year of success. The firm has an outstanding technology platform & support staff to assist our agents so they can focus on productivity. Unlike most other real estate companies, our Broker/Owners list and sell real estate to ensure they are current with the latest trends. The Furmans' entire philosophy revolves around exceeding the expectations of their clients, with their team of four support staff who are focused on customer service and satisfaction.




Copyright © 2015. All Rights Reserved.