WFFSA CC v2  
In This Issue 2-3-15


Mayesh Announces Winner of Flower Wall Contest



FSI Members Committed to 90% Sustainability For Flowers & Plants






WF&FSA 2015 Calendar - Check Out These Events

  

  


UNIVERSITY OF INNOVATIVE DISTRIBUTION

March 8-11, 2015 

Indianapolis, Indiana

 

2015 MANAGEMENT INSTITUTE

AUGUST 13-14, 2015

Embassy Suites Rosemont, Rosemont, Illinois 


 

WF&FSA 2015 FLORAL DISTRIBUTION CONFERENCE

October 21-23, 2015  


Advertise in netWORK 

and reach over 2,000 WF&FSA members and prospects!

Click here for more information. 

 

Questions? 

Contact

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 WF&FSA's President is Alan Tanouye, Floralife (a division of Smithers Oasis), Walterboro, SC 

WF&FSA's Executive Vice President is Trish Lilly

So, What's New With You?

 

We'd like to know what's new with you and your company. Do you have any organizational changes? Have you changed your address? Added a new product line? Introduced a new product? Just send your information into WF&FSA at info@wffsa.org. If you like, to simply the process, you may use the attached form. Or, just add us to your press release list. Email your press release to the email address above or send it to WF&FSA, 105 Eastern Avenue, Suite 104, Annapolis, MD 21403. We look forward to hearing from you! 

 

For more information on WF&FSA Events & Programs, visit  www.wffsa.org

 
WISHING YOU A SUCCESSFUL                
VALENTINE'S DAY!
NAWFREEWEBCAST
NAW OFFERS FREE WEBCAST ON SELLING SMARTER: STRATEGIC PRICING FOR DISTRIBUTORS


 

This webcast is sponsored by PROS and it will feature NAW Institute Fellow Brent Grover, author of seven NAW Institute books and currently working on his eighth on mergers and acquisitions. For more details, click here.  


DONBUTTREYWF&FSA PRESENTS DON BUTTREY PROGRAMS ON SALES AND NEGOTIATION IN 2015

 

The 2014 Management Institute received rave reviews in 2014 due in large part to the addition of Don Buttrey as presenter.  Well, here's your chance to send some of your folks to one of Don's programs in 2015, all held in Dayton, Ohio. 

 

The Sales Professional Training Camps will be held March 3-5, August 4-6, and November 10-12.  And, he is also offering a Sales Professional Negotiation Seminar in Dayton, September 9-10.

 

To read more, click here.

NEWS FROM WF&FSA MEMBERS

    

                         

 

 

DESIGNMASTERDESIGN MASTER APPOINTS MARKETING MANAGER 

DESIGN MASTER� color tool, inc. announces that Kelly Lussan has joined the firm to further develop our web and social media footprint, as well as, leverage our distributors' online and social media representation of Design Master.  Kelly brings her experience with a contract Marketing Agency and a luxury resort business to the diversified DESIGN MASTER marketplace. Read more.

MAYESHFLOWERWALLMAYESH ANNOUNCES WINNER OF FLOWER WALL COLLECTIVE CONTEST 


 

During our last issue of netWork, we told you about the Mayesh Flower Wall Collective Contest.  Well, they selected the winner. Watch this video to see who took top prize and how Mayesh recognized all their branches. 

GETINTOPSHAPEGET IN TIP TOP SHAPE FOR VALENTINE'S DAY NEWS STORIES    


 

Hungry for guidance on how to make local headlines during the lead up to Valentine's Day, 124 florists listened to Jennifer Sparks share practical tips gleaned from more than 20 years of public relations experience. 


 During the Society of American Florists "PR Boot Camp: Capture Media Attention for Valentine's Day & Beyond" webinar on Jan. 20, Sparks, SAF's vice president of marketing, gave a crash course that covered everything from how to come up with a news angle and craft a creative pitch for editors to how to prepare for an interview. Sparks' goal: to help position florists as an expert and the media's go-to source for all things floral and gift-giving. 


To read a few highlights of Sparks' advice, click here. 
The Funeral Directors and Flowers report analyzes results from a survey of nearly 200 members of the National Funeral Directors Association (NFDA). The report contains ready-to-implement ideas, checklists and detailed suggestions from funeral directors, and is the first of its kind in more than 20 years. To download the report in its entirety, log in or create a new account at FloralMarketingResearchFund.org.  Read more.

 

RESEARCH PRE-PROPOSALS DUE TO AFE BY JUNE 1 

 

The American Floral Endowment (AFE) wants to help you secure funding for your floriculture research project! AFE is now calling for research pre-proposal applications for 2016-2017 funding, due no later than June 1, 2015.

The primary research priorities are focused on floricultural crops - fresh cut flowers, fresh cut greens, flowering potted plants, foliage plants and bedding plants: 

  • Biocontrol
  • Breeding, can include breeding to enhance post harvest quality, plant and flower quality or to reduce insect and diseases
  • New technology to increase floriculture quality
  • Pest and disease - focus areas: Aphids, Botrytis, Downy/Powdery Mildews, Leaf Miners, Thrips, Whiteflies, and others
  • Postharvest, can include shelf life, transportation, home or garden performance
Research projects can last from one to three years and any reasonable but justifiable budget will be considered. For the current 2015-2016 cycle, AFE is funding more than $280,000 in research.  Read more.


 On 29 January 2015 the Floriculture Sustainability Initiative presented before its members the results 2014 and way forward 2015 at the occasion of its 2015 General Assembly at the IPM Trade Fair in Essen, Germany. FSI brings key industry players together to focus on the developments towards mainstream sustainability in the floriculture sector. Their ambition is that 90% of the flowers and pot plants traded by FSI members are sourced from responsible sources by 2020.  


 A bigger group than ever, more than 50 industry leaders from growers, traders and retail, were present to renew their commitment towards 90% flowers and pot plants sustainably produced and traded by FSI members by 2020. 

MIDWESTGROUPMIDWEST GROUP MAKES GENEROUS CONTRIBUTION TO TOM BUTLER FAMILY FUND

 

The Midwest Group, a floral industry trade association consisting of 15 leading florists nationwide, generously donated $1,500 to the Tom Butler Family Fund. The fund was established in 2014 by Tom and Becky Butler to provide general undesignated funds to the American Floral Endowment (AFE), prior to Tom's passing in August. Read more.
GREATLAKES3GREAT LAKES FLORAL EXPO SET FOR MARCH 6-8
 

Haslett, MI (January 23, 2015) - Plans are underway for the Midwest's premier floral event, the Great Lakes Floral Expo. Industry members from across the country will attend the 2015 meeting, scheduled for March 6-8, at the Amway Grand Plaza Hotel/ DeVos Place in Grand Rapids, Michigan.


The three-day "Floral Fantasy" Expo will feature design spectaculars, award winning business sessions, hands-on workshops and the opportunity to network with industry professionals. Read more.

FIELDOFGREENS
'FIELDS OF GREEN' THEMES ANNUAL WUMFA CONVENTION 
 

Haslett, MI (January 23, 2015) - Green Bay, Wisconsin, is the site of "Fields of Green", the Wisconsin & Upper Michigan Florists Association's annual convention. The 2015 meeting will be held at the Green Bay Radisson Hotel & Convention Center, March 20-22.

 

Convention design presenters include Loann Burke, AIFD, CFD, PFCI; Jim Kolb; Randy Wooten, AIFD, GMF, PFCI, and Kevin Ylvisaker, AIFD, CAFA, CFD, PFCI. The business sessions will feature Mark Anderson, Mike Homyak, Jr., Tim Huckabee, AIFSE, and Derrick Myers, CPA, CFP, PFCI. Read more.

WomenWomen's Day, observed annually on March 8, is a day to honor and celebrate the achievements of women from around the world. With efforts dating back as early as 1908, the occasion is an official holiday in 28 countries.


It is a time to recognize the amazingly influential women throughout history and today - from business to politics to athletics to philanthropy to celebrity. And it is a time to celebrate the amazing women we interact with on a daily basis and to express respect, appreciation and love.


 WF&FSA is part of Promote Women's Day, an industry-wide partnership to create awareness of International Women's Day, annually March 8, which is gaining traction in the U.S. The partnership includes Asocolflores, Association of Floral Importers of Florida (AFIF), Cal Flowers, California Cut Flower Commission (CCFC), Produce Marketing Association (PMA), Society of American Florists (SAF), and Wholesale Florists and Florist Suppliers Association (WF&FSA). Each organization is using their communication vehicles and resources to collectively educate industry members about this up-and-coming occasion's potential as a flower-buying opportunity, and is providing tools and tips on how to spread the word to the industry and consumers.  

RenewMembership

RENEW YOUR 2015 WF&FSA MEMBERSHIP   

 


 It is easier than ever to renew your dues this year. Just visit the WF&FSA website and look for this link.  

netWORK is published by WF&FSA  

105 Eastern Avenue, Suite 104, Annapolis, MD  21403 Call 888-289-3372 or 410-940-6580