WFFSA CC v2  
In This Issue 1-20-15











WF&FSA 2014 Calendar - Check Out These Events

  

  


UNIVERSITY OF INNOVATIVE DISTRIBUTION

March 8-11, 2015 

Indianapolis, Indiana

 

2015 MANAGEMENT INSTITUTE

AUGUST 13-14, 2015

Embassy Suites Rosemont, Rosemont, Illinois 

 

WF&FSA 2015 FLORAL DISTRIBUTION CONFERENCE

October 21-23, 2015  


Advertise in netWORK 

and reach over 2,000 WF&FSA members and prospects!

Click here for more information. 

 

Questions? 

Contact

Low rates and a free newsletter and webinars for members! WF&FSA endorses ABC-Amega, Inc., a commercial collection agency with domestic recovery rates consistently above the industry average, to handle your credit collection needs. WF&FSA has negotiated an aggressive fee structure for members, including 10-day free demand period for domestic accounts. They work in the United States, Canada and 150 other countries. Read more.

 WF&FSA's President is Alan Tanouye, Floralife (a division of Smithers Oasis), Walterboro, SC 

WF&FSA's Executive Vice President is Trish Lilly

So, What's New With You?

 

We'd like to know what's new with you and your company. Do you have any organizational changes? Have you changed your address? Added a new product line? Introduced a new product? Just send your information into WF&FSA at [email protected]. If you like, to simply the process, you may use the attached form. Or, just add us to your press release list. Email your press release to the email address above or send it to WF&FSA, 105 Eastern Avenue, Suite 104, Annapolis, MD 21403. We look forward to hearing from you! 

 

For more information on WF&FSA Events & Programs, visit  www.wffsa.org

 

NetworkingCalendarYour WF&FSA Education and Networking Calendar is in Full Bloom in 2015!

Mark your calendar now for these events:

 

University of Innovative Distribution (UID), March 8-11, 2015, Indianapolis, IN

WF&FSA Management Institute, August 13-14, 2015, Rosemont, IL

WF&FSA Floral Distribution Conference, October 21-23, 2015, Miami, FL

 

And there's more!

 

Four Pillars of the Sales Profession, A 2-1/2 day Sales-Centric Program with Don Buttrey (former Management Institute presenter)

March 3-5 or August 4-6 or November 10-12, 2015, Dayton, OH

 

Sales Professional Negotiation Seminar, with Don Buttrey, September 9-10, 2015, Dayton, OH


For more information regarding these events please visit the WF&FSA website.

uidWF&FSA MEMBERS ATTENDING THE UNIVERSITY OF INNOVATIVE DISTRIBUTION

 

The following companies have registered a total of 12 delegates for the 2015 University of Innovative Distribution scheduled for March 8-11, 2015 in Indianapolis, Indiana.  If you'd like to join them, click here to learn more about this unique educational event.

               

Berwick Offray

        Floralife, a division of Smithers Oasis

GM Floral LLC

Kennicott Brothers Co.

Liberty Blooms

Mt. Eden Floral Co.

Ocean View Flowers

Pennock Company

Pete Garcia Co.

J. Van Vliet New York

               

The University of Innovative Distribution is a concentrated educational program focused on the unique needs of the wholesale distribution industry. 2015 marks the 22nd year that UID has been serving the supply chain. Known worldwide for excellence in education, UID is sponsored by the leading distribution professional associations, in cooperation with the Department of Technology Leadership and Innovation of Purdue University.

DelawareValley

DELAWARE VALLEY FLORAL GROUP ACQUIRES GALLAGHER FLORAL SUPPLY


The Delaware Valley Floral Group (DVFG) has reached an agreement to acquire certain assets of Gallagher Floral Supply. Located in Plains, Pennsylvania, Gallagher Floral Supply is a 100+ year old company, which has been serving florists in the Northeastern Pennsylvania marketplace. The business will be consolidated into DVFlora, a division of DVFG.

The customers of Gallagher Floral Supply will continue to be served from the current Gallagher Floral Supply facility, which will become a new DVFlora sales and distribution center. Paul Gallagher, President of Gallagher Floral Supply, and his son Pat will be staying on in leadership positions at the Plains sales and distribution center. Paul commented, "We are delighted that the members of our staff joining DVFlora will be working for a leader in the industry. DVFlora will allow the Gallagher staff to offer a host of new programs, extended product lines, and enhanced services." Read the entire press release from DVFG here. 

Mayesh

MAYESH HOSTS FLOWER WALL COLLECTIVE CONTEST 


 
What happens when Mayesh combines their creative customers, their awesome staff, flower walls, competition, and charity??  A really cool flower wall collective contest, that's what! 

 

See what Mayesh is up to by checking out these links:


And, you can view the local news on this event  here AND here.

These flower walls will help support local charities.  A great idea! 

Colombia

COLOMBIA IS READY FOR VALENTINE'S DAY  


And this just in from Asocolflores: Colombia is gearing itself up to supply with flowers for Valentine's Day 2015 this coming February 14th - chiefly for the U.S. Market, but also to several other countries. Augusto Solano, president of the Association of Colombian Flower Exporters, Asocolflores, stated that flower growers were focusing their efforts on meeting the demands of the most important sales period for the nation's floriculture industry concentrating on the quality of their flower varieties, their customer service and working hand-in-hand with the Association on shipping logistics.


 
"We estimate Colombia will be exporting a similar volume of flowers as last year, mainly to the United States. By the same token, Valentine's Day accounts for around 12% of our annual sales", stated the trade association leader. Valentine's Day also brings 10,000 extra jobs on board to the almost 130,000 generated by the nation's floriculture industry in 60 Colombian townships", added the president of Asocolflores.


Solano mentioned that the weather conditions have not been a big concern so far and foresees that production will be business as usual with the bar being set at exporting around 1,500,000 boxes of flowers this holiday. "Valentine's Day 2015 falls on a Saturday this year. By then, many florists should have taken delivery of their orders and supermarkets should have gotten set up, so consumers can stock up on their favorite Valentine's bouquets" added Solano.

Proflora

PROFLORA SCHEDULED FOR OCTOBER 2015 IN BOGOTA  

 

Proflora will be held October 28-30, 2015 in Bogota, Columbia. To learn more, click here

 

WomenWomen's Day, observed annually on March 8, is a day to honor and celebrate the achievements of women from around the world. With efforts dating back as early as 1908, the occasion is an official holiday in 28 countries.


It is a time to recognize the amazingly influential women throughout history and today - from business to politics to athletics to philanthropy to celebrity. And it is a time to celebrate the amazing women we interact with on a daily basis and to express respect, appreciation and love.


 WF&FSA is part of Promote Women's Day, an industry-wide partnership to create awareness of International Women's Day, annually March 8, which is gaining traction in the U.S. The partnership includes Asocolflores, Association of Floral Importers of Florida (AFIF), Cal Flowers, California Cut Flower Commission (CCFC), Produce Marketing Association (PMA), Society of American Florists (SAF), and Wholesale Florists and Florist Suppliers Association (WF&FSA). Each organization is using their communication vehicles and resources to collectively educate industry members about this up-and-coming occasion's potential as a flower-buying opportunity, and is providing tools and tips on how to spread the word to the industry and consumers.  

AmericanfloralAFE APPOINTS TWO NEW BOARD MEMBERS 

 

The American Floral Endowment (AFE) is pleased to announce Cynthia "Cindy" Hanauer and William "Billy" Hardin, Jr. as new members of its board of trustees. Both will serve a three-year term with the option for a second term. Read more


DEADLINE FOR AFE SCHOLARSHIPS FAST APPROACHING


 
Internships are the best way for students to gain valuable hands-on experience to help their studies and future career. The American Floral Endowment (AFE) funds internships for floriculture and environmental horticulture students each year, and the deadline is fast approaching!  


 
AFE is now accepting applications for the Vic & Margaret Ball Intern Scholarship Program and the Mosmiller Intern Scholarship program. The deadline for online applications is March 1. Click here for internship information


AFE WINS PLATINUM MARCOM AWARD FOR "MURDER, SEX AND GREED"


 
The American Floral Endowment (AFE) took home its fourth award for the animated awareness video, "Murder, Sex & Greed".  MarCom Awards selected the video from over 6,500 entries as the best nonprofit film.  Read more. Congratulations to AFE!  

PrincePRINCE & PRINCE RELEASES CONSUMER REPORT ON VALENTINE'S DAY

Prince & Prince has recently released a new report on historical consumer floral purchasing for Valentine's Day. To read a copy, click here.

SAFSAF CONGRESSIONAL ACTION DAYS SCHEDULED FOR MARCH 9-10


The Society of American Florists (SAF) is calling on industry members to make some noise on Capitol Hill and put floral issues front and center as the new Congress gets down to business. SAF Congressional Action Days (CAD), the industry's annual grassroots campaign in Washington, D.C., takes place March 9-10.  Read more.


 

SAF'S VALENTINE'S DAY PLAYBOOK OFFERS WINNING GAME PLAN

  

Want your team to look as sharp as Urban Meyer's Ohio State Buckeyes did in the 2015 College Football Playoff National Championship? You, too, can experience victory, if you prepare with The Valentine's Day Playbook.

 

This must-read manual from the Society of American Florists features buying guides, task lists, employee-recruiting tips, delivery strategies and insider advice from your peers. Chock full of practical ideas, the Playbook is designed to get you in shape pronto for the upcoming holiday, but you can apply its advice to other events throughout the year, including Mother's Day and weddings. 

 

Order your copy today by clicking here
ProfilesEBook

FREE EBOOK ON ONBOARDING AVAILABLE THROUGH PROFILES INTERNATIONAL

  

Download Profiles' new eBook, Onboarding: Strengthen the Core of Your BusinessEmployees are the core of your business; just as your body's core stabilizes your movement and strength, so too do your employees. The

 onboarding process is to employees what exercise is to your muscles.


Onboarding: Strengthen the Core of Your Business includes content that can help, such as:

  • Employee Onboarding: It Starts with Goal Setting
  • The Difference Between Orientation and Onboarding
  • 4 Tips to Pump Up Millennials with Onboarding
  • Top 9 Workout Onboarding Mistakes
  • Onboarding at Disney: From Frogs to Princes
  • Facebook's Onboarding Bootcamp: Pushing "Codes" Instead of "Ups"
  • The Onboarding Cool-Off
NewYearsResolution

MAKE YOUR NEW YEAR'S RESOLUTION STICK!  

DON'T LET ANOTHER YEAR GO BY WITHOUT PROGRESS, GROWTH AND IMPROVEMENT

  

The 2015 Management Institute will feature, as part of its strong program, a full day with Steve McClatchy, New York Times bestselling author!  Steve prepared a great article on how we can best stick with our New Year's Resolutions.  

 

How did you do in 2014 with your New Year's Resolutions?   Are you celebrating with jubilation from accomplishing all of them?  Did you follow through on your promises to yourself to improve your life, your relationships, your wealth, health and happiness?  No?  Well, don't be too hard on yourself; lots of people will make the same resolutions this year that they made last year, and the year before.  


 So why do so many fail and so few succeed at achieving their goals and resolutions?  The key to your success or failure is found in a little difference between your to-do list and your calendar.  The most successful people don't let their planning stop with their to-do list.  They take out their calendar and they make sure they have their most important priorities scheduled and defended. Read the full article here.  

RenewMembership

RENEW YOUR 2015 WF&FSA MEMBERSHIP   

 


 
It is easier than ever to renew your dues this year. Just visit the WF&FSA website and look for this link.  

BrandPreference

BRAND PREFERENCE AND PERSONAL LOYALTY   

By Tom Reilly, author of Value-Added Selling (McGraw-Hill, 2010)


I like Dell computers. I ride Harley-Davidson motorcycles. I drink Michelob Ultra. I prefer these brands over others. Am I loyal to these brands? Not really. I prefer them over other brands, but loyalty is something I reserve for the people with whom I do business. So, why am I splitting hairs on this definition of loyalty?  To read the full article, click here

netWORK is published by WF&FSA  

105 Eastern Avenue, Suite 104, Annapolis, MD  21403 Call 888-289-3372 or 410-940-6580