WFFSA CC v2  
In This Issue 12-9-14

WF&FSA 2014 Calendar - Check Out These Events

  

  


Advertise in netWORK 

and reach over 2,000 WF&FSA members and prospects!

Click here for more information. 

 

Questions? 

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WFFSA is partners with a leading global assessment provider, Profiles International. Profiles International offers assessment solutions that enable organizations to select the right people and develop them to their full potential. These assessments provide employers with information used for hiring, promoting, succession planning, 360-degree feedback programs, management development, training, motivating, improving customer service, and other employment issues. Together, WFFSA and Profiles International are committed to guiding member companies on how to perform to the best of their abilityRead more.

 WF&FSA's President is Alan Tanouye, Floralife (a division of Smithers Oasis), Walterboro, SC

WF&FSA's Executive Vice President is Trish Lilly

So, What's New With You?

 

We'd like to know what's new with you and your company. Do you have any organizational changes? Have you changed your address? Added a new product line? Introduced a new product? Just send your information into WF&FSA at [email protected]. If you like, to simply the process, you may use the attached form. Or, just add us to your press release list. Email your press release to the email address above or send it to WF&FSA, 105 Eastern Avenue, Suite 104, Annapolis, MD 21403. We look forward to hearing from you! 

 

For more information on WF&FSA Events & Programs, visit  www.wffsa.org

 

disWF&FSA MEMBERS WILL SAVE $1,000 ON REGISTRATION FOR THE UNIVERSITY OF INNOVATIVE DISTRIBUTION!  

MARCH 8-11, 2015, INDIANAPOLIS, INDIANA

 

The newly named University of Innovative Distribution is a concentrated educational program focused on the unique needs of the wholesale distribution industry. 2015 marks the 22nd year that UID has been serving the supply chain. Known worldwide for excellence in education, UID is sponsored by WF&FSA and 31 additional leading distribution associations, in cooperation with the Department of Technology Leadership and Innovation of Purdue University. Working together, these groups take great pride in providing a superior learning experience. 

 

As a member of WF&FSA, you are afforded a huge discount off the registration fee - since WF&FSA is a sponsoring association, this four-day program is offered to you for $995, a $1,000 savings off the registration!  Just be sure to check that you are a member of WF&FSA when registering to secure this discount.

 

Seven WF&FSA members have already committed to participating. These include:

 

Berwick-Offray, LLC

Floralife (a division of Smithers Oasis)

Kennicott Brothers Company

Liberty Blooms

Mt. Eden Floral Company LLC

Ocean View Flowers

Pennock Company

 

Why not consider joining them? Click here to get more information.

womenPROMOTE WOMEN'S DAY!  MARCH 8, 2015

 

WF&FSA is part of Promote Women's Day, an industry-wide partnership to create awareness of International Women's Day, annually March 8, which is gaining traction in the U.S. The partnership includes Asocolflores, Association of Floral Importers of Florida (AFIF), Cal Flowers, California Cut Flower Commission (CCFC), Produce Marketing Association (PMA), Society of American Florists (SAF), and Wholesale Florists and Florist Suppliers Association (WF&FSA). Each organization is using their communication vehicles and resources to collectively educate industry members about this up-and-coming occasion's potential as a flower-buying opportunity, and is providing tools and tips on how to spread the word to the industry and consumers.  Watch for more details, but keep in mind - Women's Day is March 8, 2015!

year-endYEAR-END REVENUE GROWTH 

 

It's December. If you want powerful, fast, and easy techniques for strong revenue growth this month, read this article reprinted courtesy of Alex Goldfayn in his newsletter, Evangelist Marketing Minute.  Read the full article here.
tomYOUR TRUE NORTH
By Tom Reilly, author of Value-Added Selling (McGraw-Hill) 

The meridian that runs from the South Pole to the North Pole is True North. True North is necessary for accurate navigation. Unlike Magnetic North, it is fixed. Straight-line navigation to a fixed point is the perfect metaphor for what guides you in life. Your guiding principles are your True North. These unyielding principles keep you on course. These non-negotiable principles are literally what you give your life for. Value-Added Selling is built on these ten unwavering principles. They form the True North for value-added salespeople.  Click here for Tom Reilly's latest Sales Byte. 

bestSAF WANTS THE BEST AND THE BRIGHTEST - NOMINATE SOMEONE YOU KNOW FOR AN AWARD

Submission Deadline: February 1, 2015

 

Does someone you know deserve recognition for leadership and devotion to the floral industry? 

 

Can you think of someone who has made a significant contribution to industry research, community outreach or development of an important plant or flower variety?

 

Do YOU want to see the letters "AAF" or "PFCI" after your name?

 

February 1 is the deadline for the SAF 2015 awards and honors. Click the links to download the PDF nomination or application forms. 

  • Floriculture Hall of Fame is the industry's greatest honor. It recognizes individuals who exemplify our highest standards of service and responsibility.
  • Paul Ecke, Jr. Award recognizes individuals for exemplary devotion to profession, industry and community.
  • Gold Medal Award honors the originator or introducer of a widely distributed plant or flower of significant horticultural and commercial value.
  • John H. Walker Award recognizes floral association executives for the role they play as leaders of the industry.
  • Alex Laurie Award for Research and Education honors an individual's contributions to floriculture research or education.
  • Century Award recognizes companies who have served the floral industry for 100 years or longer. All floral businesses which have achieved their 100th anniversary are eligible.
  • Tommy Bright Award signifies lifetime achievement in floral presentation and is awarded to a member of Professional Floral Communicators-International.  Learn more here.
NEW RESEARCH IDENTIFIES ENVIRONMENTALLY-FRIENDLY PEST MANAGEMENTTACTICS research

Reducing reliance on insecticides and increasing the use of biological control has many benefits for growers and the floriculture industry.

 

New research suggests that banker plant systems increase parasitoid abundance and reduce pest aphid abundance better than just releasing parasitoids alone.

designA MASTER GUIDE TO THE ART OF FLORAL DESIGN 


 

SAF offers the perfect gift for your designers. Give them something that shows your appreciation for another year of hard work and will inspire them in 2015 and beyond: "A Master Guide to the Art of Floral Design" by Alisa A. De Jong-Stout with Hannah Sigur.

 

This book combines exquisite photography and illustrations with practical, hands-on information about color, the science of lighting, floral care, containers, and technique. Directed toward the advanced designer, it includes a photo gallery with stunning examples of floral designs, from Continental to Asian to Contemporary.

 

The book is available to members of the Society of American Florists for $15.95; non-members pay $34.95. To order, visit safnow.org/category/product-categories/design or call 800-336-4743, ext. 250

emotionARE YOU TAKING ADVANTAGE OF THE MOST POWERFUL EMOTION IN SALES?


What is the essence of Sales Intelligence? Why is it a lead generating and deal closing machine like no other? It is not the inside secrets of effectively using search engines, mining the Invisible Web, or leveraging social media to find information. That is the "how." Rather, the "why" is a mindset that differentiates one salesperson, and one organization, from all others. Following is a modified chapter from the best-selling book, Take the Cold Out of Cold Calling by Sam Richter about how making the other person feel important can make the difference in winning the complex sale.  We think you will find this interesting reading!  Click here for the article.

 

Sam Richter is an internationally recognized expert on sales intelligence and online reputation management. His award-winning experience includes building innovative programs for start-up companies and some of the world's most famous brands.

worldWORLD FLORAL EXPO 2015, NEXT STOP CALIFORNIA!

The international flower trade show World Floral Expo will move next year from Chicago to Los Angeles and hold its next edition in the LA Convention Center, located next to the world famous Staples Center. The city has been chosen for its proximity to LA International airport (LAX) and the Californian flower growers' area, who are expected to have a strong presence in the upcoming trade showMore details here.

netWORK is published by WF&FSA  

105 Eastern Avenue, Suite 104, Annapolis, MD  21403 Call 888-289-3372 or 410-940-6580