WF&FSA 2014 Calendar - Check Out These Events
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WFFSA is partners with a leading global assessment provider, Profiles International. Profiles International offers assessment solutions that enable organizations to select the right people and develop them to their full potential. These assessments provide employers with information used for hiring, promoting, succession planning, 360-degree feedback programs, management development, training, motivating, improving customer service, and other employment issues. Together, WFFSA and Profiles International are committed to guiding member companies on how to perform to the best of their ability. Read more.
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So, What's New With You?
We'd like to know what's new with you and your company. Do you have any organizational changes? Have you changed your address? Added a new product line? Introduced a new product? Just send your information into WF&FSA at [email protected]. If you like, to simply the process, you may use the attached form. Or, just add us to your press release list. Email your press release to the email address above or send it to WF&FSA, 105 Eastern Avenue, Suite 104, Annapolis, MD 21403. We look forward to hearing from you!
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WF&FSA MEMBERS WILL SAVE $1,000 ON REGISTRATION FOR THE UNIVERSITY OF INNOVATIVE DISTRIBUTION!
MARCH 8-11, 2015, INDIANAPOLIS, INDIANA
The newly named University of Innovative Distribution is a concentrated educational program focused on the unique needs of the wholesale distribution industry. 2015 marks the 22nd year that UID has been serving the supply chain. Known worldwide for excellence in education, UID is sponsored by WF&FSA and 31 additional leading distribution associations, in cooperation with the Department of Technology Leadership and Innovation of Purdue University. Working together, these groups take great pride in providing a superior learning experience.
As a member of WF&FSA, you are afforded a huge discount off the registration fee - since WF&FSA is a sponsoring association, this four-day program is offered to you for $995, a $1,000 savings off the registration! Just be sure to check that you are a member of WF&FSA when registering to secure this discount.
Seven WF&FSA members have already committed to participating. These include:
Berwick-Offray, LLC
Floralife (a division of Smithers Oasis)
Kennicott Brothers Company
Liberty Blooms
Mt. Eden Floral Company LLC
Ocean View Flowers
Pennock Company
Why not consider joining them? Click here to get more information.
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PROMOTE WOMEN'S DAY! MARCH 8, 2015
WF&FSA is part of Promote Women's Day, an industry-wide partnership to create awareness of International Women's Day, annually March 8, which is gaining traction in the U.S. The partnership includes Asocolflores, Association of Floral Importers of Florida (AFIF), Cal Flowers, California Cut Flower Commission (CCFC), Produce Marketing Association (PMA), Society of American Florists (SAF), and Wholesale Florists and Florist Suppliers Association (WF&FSA). Each organization is using their communication vehicles and resources to collectively educate industry members about this up-and-coming occasion's potential as a flower-buying opportunity, and is providing tools and tips on how to spread the word to the industry and consumers. Watch for more details, but keep in mind - Women's Day is March 8, 2015!
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YEAR-END REVENUE GROWTH
It's December. If you want powerful, fast, and easy techniques for strong revenue growth this month, read this article reprinted courtesy of Alex Goldfayn in his newsletter, Evangelist Marketing Minute. Read the full article here.
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YOUR TRUE NORTH
By Tom Reilly, author of Value-Added Selling (McGraw-Hill)
The meridian that runs from the South Pole to the North Pole is True North. True North is necessary for accurate navigation. Unlike Magnetic North, it is fixed. Straight-line navigation to a fixed point is the perfect metaphor for what guides you in life. Your guiding principles are your True North. These unyielding principles keep you on course. These non-negotiable principles are literally what you give your life for. Value-Added Selling is built on these ten unwavering principles. They form the True North for value-added salespeople. Click here for Tom Reilly's latest Sales Byte.
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SAF WANTS THE BEST AND THE BRIGHTEST - NOMINATE SOMEONE YOU KNOW FOR AN AWARD
Submission Deadline: February 1, 2015
Does someone you know deserve recognition for leadership and devotion to the floral industry?
Can you think of someone who has made a significant contribution to industry research, community outreach or development of an important plant or flower variety?
Do YOU want to see the letters "AAF" or "PFCI" after your name?
February 1 is the deadline for the SAF 2015 awards and honors. Click the links to download the PDF nomination or application forms.
- Floriculture Hall of Fame is the industry's greatest honor. It recognizes individuals who exemplify our highest standards of service and responsibility.
- Paul Ecke, Jr. Award recognizes individuals for exemplary devotion to profession, industry and community.
- Gold Medal Award honors the originator or introducer of a widely distributed plant or flower of significant horticultural and commercial value.
- John H. Walker Award recognizes floral association executives for the role they play as leaders of the industry.
- Alex Laurie Award for Research and Education honors an individual's contributions to floriculture research or education.
- Century Award recognizes companies who have served the floral industry for 100 years or longer. All floral businesses which have achieved their 100th anniversary are eligible.
- Tommy Bright Award signifies lifetime achievement in floral presentation and is awarded to a member of Professional Floral Communicators-International. Learn more here.
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