WF&FSA 2013 Calendar - Check Out These Events
October 23-25, 2013
Doral Trump Resort, Miami, FL
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WFFSA has partnered with U.S. Bank Payment Solutions to offer you a simple, cost effective payment processing program. This partnership will allow you as a member to take advantage of U.S. Bank's superior payment processing and services. Our network, leading the industry for speed and reliability, provides the most cost-effective, user-friendly technology available on the market today at the highest standard of customer service. Even if you are currently using another payment processor, call us for a FREE rate comparison. Read more.
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So, What's New With You?
We'd like to know what's new with you and your company. Do you have any organizational changes? Have you changed your address? Added a new product line? Introduced a new product? Just send your information into WF&FSA at info@wffsa.org. If you like, to simply the process, you may use the attached form. Or, just add us to your press release list. Email your press release to the email address above or send it to WF&FSA, 105 Eastern Avenue, Suite 104, Annapolis, MD 21403. We look forward to hearing from you!
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 2013 FLORAL DISTRIBUTION CONFERENCE WILL INFORM AND ENTERTAIN
October 23-25, 2013
The Trump Doral, Miami, Florida
There's a lot happening at WF&FSA as the Floral Distribution Conference takes shape. An exceptional program will focus on "Rediscovering the Power of Your Business, Your Customers and You: Look at What You Do, but Look at it Differently!" A fast-paced, dynamic education program will feature a variety of hard-hitting topics including:
- Rediscover the Independent Grocer, the Retail Florist and Your Management Skills
- Explore Margin vs. Markup - It's All About Profitability
- What are the Latest/Greatest Social Media Tips?
- Opportunities in Ethnic Markets
- Enhance the supply chain through creative partnerships between wholesaler and supplier
- And much more!
In addition to a top-notch program, a new component to our program will be added with the introduction of commercials. What, you say? That's right, members will have the opportunity to purchase 30-second commercial time slots during educational program - we're looking for inventive spots that will entertain the audience and bring your message to more than 700 attendees. Watch for details.
Concerning the table top program, check out these companies that have previously exhibited that have signed on already. Sales will open up shortly for new participants. Watch your mail for details.
Keep your eyes peeled for this year's brochure coming your way soon.
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STRATEGIC BOARD RETREAT FOCUSES ON WF&FSA
Last week, the WF&FSA Board met for a dynamic Strategic Retreat to rethink and renew WF&FSA. Traditionally held every few years, this year's retreat outcomes are sure to enhance WF&FSA's viability and services. A full look at WF&FSA and the floral industry produced thought provoking discussions and the outline of an action plan to help take the very best of WF&FSA and enhance the organization with new products and programs and outlook. Once the Board reviews the final recommendations, members will receive a full report.
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WF&FSA TO CREATE ELECTRONIC MEDIA KIT
The Marketing Committee, with Board approval, has retained a marketing/pr consultant to create an electronic media kit for WF&FSA members that will provide tools and materials for media engagement and outreach for their retail customers:
The Guide will include sample press releases, op-eds, blogs, pitch ideas and scripts for print, digital and broadcast outlets. (To include, but not be limited to, local free and paid press, radio, community flyers, billboards, PSAs, etc.). It will be a living document, sent out electronically and updated with data and statistics that keep angles relevant and timely for media consumption and engagement.
The inaugural guide introduced at the 2013 Floral Distribution Conference, October 23-25 with a focus on Valentine's Day 2014 promotional efforts.
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 ADDITIONAL REASONS WHY WF&FSA SUPPORTS BOX STANDARDS
Standard Box Sizes Would Ease The Stress On The Labeling Process
Even and consistent box sizes would allow for development and placement of a more uniform shipping label. This would, in turn, eliminate stacked labels (and the need for guessing what's REALLY inside that box.)
Support the plan! Please mention standardized boxes to your growers and vendors who utilize non-standard boxes. It's your request that will get this done!
To learn more about WF&FSA Box Standards, click here.
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WF&FSA ANNUAL OPERATING RATIO SURVEY UNDERWAY
Wholesalers are encouraged to participate in the 2013 Annual Operating Ratio Survey - the best source of financial benchmarks for the industry. This report presents a wealth of financial and operating guidelines including direct comparisons between your firm and other participating firms. This valuable information is, however, only available to firms that participate in the study. Participants receive:
- The Operating Ratio Report: A financial and operating profile of the entire industry.
- Performance Analysis Report: A confidential report sent directly to you comparing your firm with similar participating firms. Many firms take this report to the bank to discuss loans and lines of credit.
- Profit Toolkit Online: A Microsoft® Excel spreadsheet to assist your financial planning.
To learn more, click here.
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