AHP heads to the low country in 2014
Mark your calendars for the AHP "Gallop n' Grits" Seminar to be held in Charleston, South Carolina on June 19-21, 2014. The Charleston area has been named Top U.S. City by Cond� Nast Traveler 2013 Readers' Choice Awards for the third consecutive year. The historic coastal destination is well known for its rich history, well-preserved architecture, celebrated restaurant community and southern hospitality. In 2014, AHP members will have an opportunity to explore the charms of Charleston as well as learn, recharge, and enjoy some face time with fellow members. The AHP annual seminar, named "Gallop n' Grits," will be held on June 19-21, at the Francis Marion Hotel, whose namesake was known as the Swamp Fox during the Revolutionary War. Group room rates start at $169 for traditional rooms and $199 for deluxe. (Current state and local taxes are 13%, a destination marketing fee of $1 per night will be added) Wireless internet is complimentary in all guestrooms for AHP seminar attendees. The posted rates for the hotel in June are over $200, so while group rates seem high, the downtown location of this hotel will be well worth it. The seminar committee is continuing to fine-tune the seminar plans and will keep members updated on the website, by email, and in the e-newsletter. At this time, we can announce that Palmetto Carriage Tours will host a Thursday afternoon carriage ride and tour for AHP members and that Ryan Dohrn will return to present a video workshop on Saturday. We hope to see ya'll there! |
 Ryan Dohrn Live in Charleston lights, camera, video revenue Video can be your magazine's revenue superstar! In this 4-session workshop Emmy award-winning T.V. producer Ryan Dohrn will walk you step by step through the video production process and teach you how to make money, too. This is 100% hands-on! No PowerPoint presentations here - you'll interact with Ryan as he shows you how to shoot trade show videos, editorial videos, and promotional videos. Then you'll learn how to edit those videos, including Ryan's 10 best editing tricks. You'll finish with a step-by-step demonstration of how to create a YouTube or Vimeo channel and set it up for traffic and revenue success. Lights, camera, revenue! * 100% hands-on workshop. See every step for creating revenue-centric, traffic-driving videos in vivid detail. * Emmy-winning shortcuts for shooting great video for magazine web sites. * Editing tips that will save time and enhance the revenue potential of your videos. * How to create a killer YouTube or Video channel and make money from Google on your videos. * How to turn 10 event vendors into $5,000 in 4 video hours * How to use Social Media distribution channels to get your videos seen
Workshop will be held on Saturday, June 21 from 9:30 a.m. to 4:30 p.m. While each session normally builds on the previous sessions, Ryan will make sure that if a member misses a class they are not left out or behind.
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American Competitive Trail Horse Association (ACTHA) and PATH International are working together to raise over a million dollars for PATH Intl. Centers throughout North America, assuring the communities served that they have the human and financial resources to assist all in need.
Picture this...50,000 riders all riding for one purpose. The Shamrock PATH, created by ACTHA, will be 1,000 events held primarily at 850 PATH Centers throughout North America in one month (March 2014). A surge of energy for a deserving cause felt collectively around North America.
Most of us have been blessed with fully functional, healthy children and grandchildren. However there are very few of us that aren't touched by a relative or friend challenged with a truly special need. PATH International's mission for over 40 years has been to create miracles where there seems to be no hope... all via the unexplainable healing bond between human and horse. Independence, pride and bravery not being the least of the miracles!
Join the Shamrock PATH. No effort is considered too small. Time is of an essence. Call 830-693-2065 now or write [email protected] to discuss how you can help PATH International and their 850 centers get the notoriety they deserve.
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 Have you heard the news? Breyer Animal Creations is introducing its 2014 collection which features American Miniature Horse Association (AMHA) registered Gentle Carousel Miniature Therapy Horses, Magic and Hamlet. These specially trained therapy horses visit children and adults in schools, hospitals, and hospices. Magic is no stranger to fame and was honored as the "Most Heroic Pet in America," by AARP the Magazine and one of history's "Top 10 Heroic Animals," by Time/CNN in 2011. Breyer will also be unveiling a golden treasure surprise collectible in Mini Whinnies Surprise, a fun set of 18 miniature horses. The 1:64 scale Mini Whinnies are perfectly sized for collecting, and party favors. For more information about the entire "Mini" excitement visit www.BreyerHorses.com. Find out more about the American Miniature Horse by visiting www.amha.org
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A match was made in the equine world when Kat Wojtylak, of BioStar, married Greg Nielsen of Classic Equine Equipment in a holiday-themed wedding on December 14th, 2013 in Farmington, MO. Congratulations to the happy couple.
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 Horse Country Campground, a division of USA HorseSource LLC., was proud to receive a prestigious "Rising Star" award as part of celebrations coordinated by Invest Ottawa in recognition of Global Entrepreneurship Week. Each year, "Rising Stars" are selected in recognition of their entrepreneurial spirit, creativity and for driving economic growth that improves the lives of all citizens. Horse Country Campground is a horse camping and trail riding destination located at Wilderness Tours Resort, home to Canada's premier whitewater rafting outdoor adventure destination. Accepting the award for Horse Country Campground was Walter Willett, President, USA HorseSource, LLC.
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On December 18, 2013, the American Morgan Horse Association Awards Committee announced the individuals who will be recognized at the annual convention, February 20-22 in Raleigh, NC. Among the award winners will be AHP Individual member, Suzy Lucine, former editor of The Morgan Horse magazine and the Horsemens Yankee Pedlar, co-producer of The Morgan Horse Video Review, and freelance writer and photographer. Lucine will be the first recipient of the Mabel Owen Media Award. Established in August of 2013, the Mabel Owen Media Award recognizes a person or group in the media (written, photographic, print, video, electronic) with a documented body of work that has contributed above and beyond in providing content, adding to the public's ability to learn about, enjoy, and record for posterity activities involving the Morgan horse.
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The National Reining Horse Association (NRHA) welcomes Gary Carpenter as the new NRHA Commissioner taking on full leadership responsibilities in January 2014. Carpenter brings to the table a vast amount of industry experience and a distinguished resume including international development. He served as the executive director of the American Association of Equine Practitioners (AAEP) for 10 years and in executive positions with The Jockey Club and American Quarter Horse Association. Carpenter leaves Colorado State University (CSU) where he most recently served as the Industry Outreach and Liaison Director of the Equine Sciences Program. He and wife Marian, an author, encouraged and supported their four daughters' involvement in showing horses and participating in 4-H activities.
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Uckele Health & Nutrition announced it has completed the acquisition of Zephyr's Garden. A leader in the natural product animal health industry, Zephyr's Garden products provide effective, herbal-based all natural products for horses and dogs as an alternative to chemical laden treatments. Although Zephyr's Garden will now be identified as a Uckele Company, the Zephyr's Garden product branding and formulas will remain unchanged.
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W. F. Young, Inc., makers of Absorbine� horse care products, announced the appointment of Christian (Chris) Jacobi of Scottsdale, AZ to the position of General Manager, Equine Division, effective January 6, 2014. In this newly-created role, Jacobi will be responsible for overseeing the worldwide operations of W. F. Young's equine division, including sales and marketing. Jacobi has 30 years of experience in equine and companion animal sales, marketing and operations, both domestically and internationally. He is also a lifelong equestrian, actively involved in the breeding, training and showing of Dutch Warmblood jumpers. Jacobi will be based in W. F. Young's corporate headquarters in East Longmeadow, MA; he, his family and horses will be relocating to the western Massachusetts area.
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Two AHP members have formed a partnership in 2014. Lisa Wysocky's clinic dates and other events for 2014 will be sponsored by ACTHA (American Competitive Trail Horse Association). Wysocky will also be editing the twice monthly ACTHA newsletter. Lisa can be reached at [email protected].
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 | | Rajalika "talks" on command from owner/trainer Elizabeth Kaye McCall. Patty Lasko, recently retired editor of Dressage Today, looks on. Photo Credit: Tom McCabe |
Talk about renewing old acquaintances for the New Year. AHP member, Elizabeth McCall, not only caught up with former Cavalia star Sylvia Zerbini, who's entertained thousands with her troupe of Arabian liberty horses, but McCall also sat in on Zerbini's first-of-the-year Liberty Horse Training Clinic at The Healing Equine Ranch in Agoura, California. "I've known Sylvia as a gifted performer, but not as an educator before. This was the most clear-cut explanation of liberty work I've encountered. I was not only taking notes, I went home and applied them," says McCall.
2014's debut brought the author and journalist an added delight. Former Dressage Today editor and friend Patricia Lasko paid McCall and her "talking horse" a visit, during a trip to the Los Angeles area. "It was great seeing Patty again. Time disappears around someone like her. And, yes, RajaliKa 'talked' for her. Definitely something about 2014 being the Year of the Horse. I'm sure of it."
Elizabeth can be reached at (310) 720-4096 [email protected]; or [email protected].
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 | | Linda and Kate |
AHP members, Linda Tellington-Jones and Shannon Weil have created a Give Forward page for Kate Riordan who is suffering from both Lyme's Disease and Shingles. Riordan has been a longtime contributor to the equine publishing industry and if you know her, you know what a trouper she is. If you would like to post a letter of support, or send a hug (yes there is a special place for hugs!), read updates on Kate's progress, or send financial support, CLICK HERE and leave a message. And if you have suffered from Lyme disease and can share details of what helped, you could possibly help others with your story. Just log onto the site and join us in making a difference in our world.
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Visit the online AHP
Membership Directory
for complete listings.
PRINT PUBLICATION MEMBER
Chrome
CORPORATE MEMBERS
Kastel Denmark, Inc.
Smooth Stride, LLC
COLLEGE/UNIVERSITY MEMBER
Isothermal Community College
INDIVIDUAL MEMBERS
Angelea
Sara Carter
Robin Fowler
Daniel Johnson
Samantha Johnson
Darlene Ricker
DIGITAL MEDIA MEMBERS HolisticHorse.com Thisishorseracing.com WorldDressageNews.com STUDENT MEMBERS
Karen Hopper
Kelly Schnoor
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AHP Member Referral Program earns you credits toward Charleston
The greatest source of new AHP members is through referrals and we want to show our appreciation of those members who spread the word about joining AHP. Members can earn up to ten $10 credits or maximum $100 toward their registration fee for the AHP Charleston Seminar on June 19-21, 2014. For guidelines to the referral program, CLICK HERE.
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JANUARY 24, 2014
Student Award Deadline Date
FEBRUARY 5, 2014
Equine Industry Vision Award
Deadline Date
FEBRUARY 19, 2014
Awards Contest Deadline Date
JUNE 19-21, 2014
AHP Gallop n' Grits Seminar
Charleston, SC
JUNE 18-20, 2015
AHP Annual Seminar
San Antonio, TX
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Request to join the AHP Facebook Group Page
AHP members are invited to join the American Horse Publications group page on Facebook. A Group Page is different from a Fan Page on Facebook. If you are not part of the Group Page, search for the American Horse Publications Group. The Group Page is for "AHP Members Only," where we can share publishing ideas or tips and correspond with your AHP friends. The page is not for solicitations and advertising. It's for the AHP family.
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2014: Your year of discovery
By Stacy V. Bearse
In the good old days, our magazines were protected franchises. We invested our capital, time and sweat to carve out a market niche. The high cost and hard work required to replicate our efforts created a competitive moat around our brand castles. In business-speak, we were protected by a high barrier to entry.
If you want to maintain your brand castle and continue reading what Stacy has discovered, CLICK HERE.
Stacy V. Bearse serves on the Board of Directors of AHP. In 2010, he retired as CEO of Blood-Horse Publications after 20 years of service, and is founder of Compass Rose Media Solutions, a management consultancy. He was honored with the AHP Champion Award in 2012.
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Building an effective online display advertising campaign is tied to four things: 1.) Your Offering - Products or Services. 2.) Your Website. 3.) Ad Attractiveness and Content. 4.) The Audience ads are delivered to. To start an effective advertising campaign a simple written plan should ... to continue reading
The Horse Advertising Network blog helps people in the horse industry understand, in general, what it takes to be successful in the online marketing world and what needs to be done before they go out and spend a ton of money. For more tips, check out the HADN Blog.
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Equestrians asked to take social media for equine businesses survey
Submitted by Liam Killen, Equestrian Creative Network
Social media has revolutionized how information gets to us. The equestrian world has embraced this new media phenomenon. Horsepeople are using social media to keep themselves up-to-date with news, getting the latest offers from their favorite brands and discovering new ways of working.
The Equestrian Social Media Awards team is helping with a BSc Honours Equine Management degree dissertation, being researched by a student from CAFRE Enniskillen Campus in Northern Ireland. The dissertation is an investigation into social media's benefits for equestrian businesses, and seeks to uncover the truth about social media's impact on the equestrian industry. The research asks the questions everyone's been seeking the answers for and will shed light on the real benefits of social media.
There are two surveys to choose from, depending on whether you work in the equestrian field or not. Each survey takes no longer than ten minutes to complete. The survey closes at midnight (GMT) on 31st January 2014. A detailed report of the findings will be available through the Equestrian Creative Network.
To complete the survey most appropriate to you,
CLICK HERE.
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 | | Morgan horse, Sea-Vu Noble Aire, and rider Christin Bailey, recently enjoying the snow in Maine. |
Image submitted by Chris Koliander, AMHA
With the series of snowstorms that have hit a major part of the country recently, it's refreshing to see the up side of snow from an equine viewpoint.
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"Small but Mighty" publishers meet monthly
Ever wonder what challenges other publishers are facing or looking for ways to streamline your day to day work schedule? The group discusses these topics and much more on the fourth Friday of the month at 10:00 a.m. EST.
Publishers, as well as editors, of small publications are invited to join the group discussion.
Conference Dial-in Number: (712) 432-1500
Participant Access Code: 989134#
For more information, contact: Karen Pickering. [email protected]
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7 Top resources to boost your content
Submitted by Carol Aldridge
As many people do this time of year, I've set some new marketing goals for my business. Near the top of the list is the goal of creating more unique and valuable content for my subscribers, clients and friends. With that in mind, I've reviewed the articles that I shared over the past year and found these 7 Top Resources to Boost Your Content:
Carol Aldridge is an administrative consultant and support specialist, who is an AHP Individual member. Contact her at (859) 361-9416 or [email protected].
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4 Tips to start the new year
Submitted by Rob "Robo" Hendrickson
1. Read the book "Rework" by Jason Fried and David Heinemeier Hansson. It's powerful for keeping your business small and focused. The book is written by founders of 37Signals who developed Basecamp, a project management tool that is priceless.
2. Start the year off with 5 strategic goals for the year. Big ones that will move your business. Then make sure everybody's to-do lists match those top 5 each week.
3. Have 1 to 3, measurable objectives for the conference. (I.e. I want to meet 1 key partner to open a new distribution channel.) No objectives; don't go to the conference.
4. Follow the Internet Marketers groups. They are publishers who sell how-to information products. They are on the forefront of leveraging the Internet and its true potential. Read between the lines and how it applies to your publishing business.
Rob "Robo" Hendrickson has worked with senior executives developing marketing and Internet strategy for Sony, Blockbuster, GameStop, XM Satellite Radio, Western Horseman, Quarter Horse News, Barrel Horse News, HorseCity.com, Alaska Magazine, Gray's Sporting Journal, Justin, MosquitoNix and Texas Industries. In 2010 he became a partner in FullBucket Animal Nutrition a division of Animal Stewards International.
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Should your horse business brush up on its Latin?
Submitted by L.A. Pomeroy, Equinista
Two words: Juan Pablo.
It's hard to find a rock big enough to hide under to avoid the promotional barrage accompanying ABC-TV's latest edition of The Bachelor. But whatever your opinion of reality-based entertainment, there's a message here about the direction demographics are headed that no one, including our horse industry, should ignore.
To coin a stylish quip, cross-cultural marketing is the new black.
According to 2012 US Census Bureau QuickFacts, 16.9% of our population is Hispanic; further projections, some as soon as 2020, denote a continued shift away from a white majority.
In Stuart Elliot's January 7 piece in The New York Times, he cited, "It is hard to overstate the increasing influence of the growing Hispanic population upon Madison Avenue." Not only has television embraced its first Latin lead, Juan Pablo Galavis, but got its Tarentino fix, thanks to the series, Killer Women, based on an Argentine drama that includes Sofia (Modern Family) Vergara among its executive producers; and lest you wonder where sports marketing is on the trend, tune in to ESPN Deportes, celebrating its 10th anniversary on the air, or Coca-Cola sponsoring a trip to soccer camp during the 2014 World Cup in Brazil.
If your product labels or advertising campaigns aren't running messages in multiple languages, relax. 'Targeted' marketing is evolving faster than a racehorse into a 'total-market' or cross-cultural approach, as second- and third-generations of Hispanic (and other) consumers define growing up already straddling cultures.
"The multicultural customer is the new mainstream," Toyota Motor Sales USA announced when reorganizing its own agency. Instead of ads for specific audiences, Toyota is going back to advertising basics with Everyman messages whose broad appeal puts people first, and cultural narrative second.
As Mike Vald�s-Fauli, who headed the JeffreyGroup before leaving to preside over its cross-cultural spin-off agency, Pinta, said: "A big part of advertising is narrative storytelling and getting the consumer to act upon the narrative. If you get that right, the rest can fall into place."
This new Year of the Horse is the perfect time to assess your company's strategy, and if your promotional narrative is solely reflecting your current clients, isn't it time to consider tomorrow's prospective ones as well?
Si, es claro. The Latin consumer is here to stay.
L.A. Pomeroy, Equinista, has been an AHP member since 1992 and oversees social media and public relations for organizational and publishing clients, and contributes her own editorial voice (fashion + equestrienne) through print and social media. Visit her at www.lapomeroy.com.
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New Year's Resolution series from Zoetis PeopleFirst™
This New Year's Resolution column is the first in a series of five columns offering cattle producers, equine facility owners, veterinarians and agribusiness leaders information about employee and business management practices. The columns, authored by members of theZoetis PeopleFirst™ team, will be distributed every Tuesday at the beginning of 2014 and continued in the next issue.
The first column in the series, "New Year's Resolutions: Resolution for Improved Performance" by Nicolas Buttars, PeopleFirst™ business solutions manager at Zoetis, covers how to plan a successful, comprehensive strategic approach for your business, operation and people.
"One of the only ways to stick to your New Year's resolutions is to write them down. The same goes for your business goals," states Nicolas, who starts out including these three New Year's resolutions to enjoy a more successful business:
1. Resolve to better motivate employees.
2. Strive to properly train employees.
3. Define a direction for your business.
PeopleFirst is the industry's first comprehensive human capital solutions program. These services were created in direct response to challenges customers expressed with managing today's complex operations. For more help on employee and business management solutions, talk with a certified consultant, such as those available through PeopleFirst, visit GrowPeopleFirst.com to learn more.
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A resolution to re-focus in 2014
 By Chris Brune, AHP Executive Director I have a hard time focusing these days. My first thought was, "My brain just doesn't function as well anymore." I scratched that thought. While I'm sure some things don't work as well as they did when I was younger, I think the brain can function very well into the golden age. So I'm blaming my inability to focus on too many distractions. Or my inability to curtail all the distractions that modern technology has placed at our disposal. To read why I'm feeling a bit unfocused these days, CLICK HERE
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USPS raises postal rates
Magazine publishers and direct mail marketers got a lump of coal in their stockings over the holidays, with the Postal Regulatory Commission's decision to approve an "exigent rate increase" on postage for First Class Mail and Standard Mail, which includes magazines, catalogues, and direct mailings. In response to a request from the USPS board of governors, the PRC voted 2-to-1 to approve a 4.3% increase in Standard Mail rates, which works out to 5.9% when the customary inflation adjustment is included, effective January 26.
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Passionate subscribers fuel niche publications
 Andrew Davis, author of the book "Brandscaping" and a media consultant, shared his thoughts in a December The New York Times post about the sustained success of niche magazines in a world where many general interest magazines are suffering. It seems that the general public is willing to give up their traditional magazines and newspapers in favor of getting their news online or on devices. However, don't mess with their subscriptions to their favorite hobby. To read the article titled, "Loyal Subscribers Keep Hobby Magazines Afloat" by Christine Haughney, CLICK HERE.
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Five reasons why traditional media still matters
 Bill Shelton, Left Field Creative, recommends that fellow AHP members read this article written by Lisa Noble, Cramer-Krasselt and published on PRWeek. "This is both good and important news about traditional media," notes Bill. "Traditional media use is on the rise and more people than ever are 'tuning in' and using media. A must read for everyone at AHP." To read the article, CLICK HERE
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Niche magazine audience development: the online dating game
 In her recent blog post, Niche Media's Content Wrangler Diana Landau shares the advice of speaker and audience development wizard Jill Hoffman, who presented at the Niche Digital Conference in October. Here's a snapshot of her presentation, The Online Dating Game. "Admit it," writes Diana, "just like trying to get a date, niche magazines are always on the hunt for new readers."
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What is responsive web design?
 Responsive web design means that your blog or website will automatically appear properly formatted on any device: a desktop computer, a tablet or a mobile device. In an article written by Rachel Sprung and published on SocialMediaExaminer.com, the author explores three ways incorporating responsive web design into your online strategy can benefit your business. To read the article, CLICK HERE.
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Native advertising soap operas
 In the last e-newsletter, the topic of native advertising was introduced. For those who want to learn more about the pros and cons, the subject was covered in the December issue of Publishing Executive magazine. The main article is titled, "Native Advertising, Soap Operas for the Digital Age" by Denis Wilson and is followed with sidebars from the marketer's perspective, the doubter and the producer. To read these articles, CLICK HERE
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Awards contest is underway; what's new for 2014?
 Before you start pouring through your files, there are several important changes that affect how you submit your online entries this year. The Digital Media division of the awards contest is a continual "work in progress" due to evolving ways in which content is delivered online. Instead of being a mirror of print content, today's online content can have a different focus. Where print editorial is comprised of static type, graphics, and photography, digital content is multimedia with the addition of rich media like video, podcasts, audio, etc. This year, members will be required to submit their online entries using one permanent link (URL) that never changes. There are several reasons for this. 1). Online class entries, particularly blogs and collections, can have multiple URLs. This results in URL overload for processing and judging entries. 2). Online entries are usually "old news" by the contest, and the pages may no longer be live on the site or the URL changed since the entry was submitted. Archiving is also going to be required this year. Your online content is going to become more important as time passes. You won't be able to search for an article online as easily as flipping through a library of print publications unless you have an online library or archive. Including the date of publication in your links is important for historical value as well as proof of publication date. If you only have single article entries, one URL per article is all that is required as long as it's a permanent link and includes the date of publication. Using the AHP site as an example, the URL may look like this: i.e., www.AHP.org/AHPawards/How-I-Entered-The-Contest-12-14-2013.html Blogs and multimedia collections may have multiple URLs. If these pages or posts are not already catalogued on a landing page or archived by year, then you will have to create a page with a permanent link where you can upload the files to be judged. Using AHP as an example for a blog, you would bundle all the links to the various media under one URL address. ie: www.ahp.org/AHPawards/blog2013.html When this page is accessed, it will have all the individual links listed such as: www.MyJanuaryPost@blogspot.com www.MyFebruaryPost@blogspot.com If you do not have an archive system in place or need help with setting up a landing page for your awards entries, your webmaster and/or IT department can provide the parameters that will fit your website's structure. Blogs definitely should have an archive. A blog is like a diary. It is content that tells a story or records an event in historical order. Blog entries will be required to submit only one permanent URL address that links directly to the archive of the blog posts for 2013. More importantly, this year archiving becomes one of the criteria for judging the blog class along with writing, engagement with readers, user-friendliness, originality, personality, visual aesthetics, variety of subject, and evidence of social media promotion. To recap, members are requested to do three things before submitting online entries: 1. Archive entries on your site at a permanent URL that will not change. Many content management systems already do this, so no extra work will be required in those situations. 2. Online entries with multiple links must be submitted as one permanent link (one page cataloguing all the components of the entry). If you do not normally archive online content in this manner, discuss this with your webmaster or IT department to create such a catalog page. 3. Make sure the date of publication is included in the linked content (for entry date verification). To download contest rules and entry forms online, CLICK HERE Deadline date for entries is on or before February 19, 2014. No late entries accepted. |
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Nominate your favorite visionary for the Equine Industry Vision Award
Nominations are now being accepted for Equine Industry Vision Award. The first of its kind to showcase innovation across the entire equine market, as well as ingenuity and service, the award is sponsored by Zoetis in partnership with American Horse Publications (AHP). Past award winners are truly visionaries who have contributed to the growth and preservation of the equine industry. If you know an individual or organization that deserves to be recognized for vision and contribution, nominations are due on or before Feb. 5, 2014.
To request a nomination ballot for the 2014 Equine Industry Vision Award, contact Judy Lincoln, EIVA Coordinator, American Horse Publications, at (386) 760-7743 or email [email protected].
To download nomination information and ballots, CLICK HERE.
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 Submissions for AHP For the record may be sent to editor Chris Brune at [email protected] For more information on AHP or any of its programs, contact: AMERICAN HORSE PUBLICATIONS 49 Spinnaker Circle, South Daytona, FL 32119 PHONE: 386.760.7743 / FAX: 386-760-7728 |
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