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 For the Record

Association newsletter for equine publishing media

April/May 2013
Meet at the Peak Seminar
Keynote on Time to Ride
20 Proven Revenue Ideas
Denim & Disco Party
Publishing News
Awards Winners

 

Publishing Sites to Bookmark

 

Internet Strategy and Advice 

 

Matt Bailey's Blog on Making Online Marketing Logical 


Social Media Examiner

Your Guide to the Social Media Jungle 

 

The Future of Publishing

Thad McIroy Blog

 

Convince & Convert 

Jay Baer on Social Media

 

Magazine and eMedia Publishing Professional and Social Network 

 

Niche Media Blog

 

Content Marketing Institute 


Social Media News
  
Basecamp

Web-based project management

 

Publishing Business Pinterest Page

 

New Members
Visit the online AHP
for complete listings.

 

CORPORATE MEMBERS


Al-Marah LLC


American Stock Horse Association
 

Animal Stewards International
(dba FullBucket)
 

Bling Bands for Helmets
 

Horses 4 Heroes, Inc.
 

Kentucky Dressage
Association (KDA)
 

Spalding Laboratories, Inc.
 

StepnSoak LLC

 

INDIVIDUAL MEMBERS


Diana Tackett Jones


Lindsay Keller


Gary Lane


Susan Quinn, Esq.


Jennifer Whittle

 

DIGITAL MEDIA MEMBERS


EquestrianCreativeNetwork


FarmandStables.com

 

STUDENT MEMBERS


Felicia Boggs


Lindsay Fuhs


Sara Honegger


Lauren Magee


Emma Miller


Olivia Norton


Kristie Olmer


Mackenzie Rose


Rebekah Savage
  

 

Publishing Events

 

 

AHP Meet at the Peak Seminar

June 20-22, 2013

Colorado Springs Marriott

Colorado Springs, Colorado

 

Niche Digital Conference

Sept. 30-Oct. 2, 2013

Nashville, Tennessee

 

AHP 2014 Seminar

June 19-21, 2014

Francis Marion Hotel

Charleston, South Carolina

 

2012-2013 Board of Directors  

 

President

PATTY TIBERG

Cowboy Publishing Group

 

1st Vice President

CHRISTINE HAMILTON

The American Quarter Horse Journal

 

2nd Vice President

STEPHANIE CHURCH

The Horse

 

Executive Board Members

 

DIANA DE ROSA

Individual Member

 

TRACY GANTZ

Individual Member

 

Immediate Past President

CHERYL ERPELDING

California Riding Magazine

 

Executive Director

CHRISTINE W. BRUNE

 

Directors

 

WHITNEY ALLEN

USHJA In Stride

 

EMILY KOENIG

USDF Connection

 

SANDY KUCHARSKI

Midwest Horse Source

 

JENNIFER PAULSON

Horse & Rider

 

MILT TOBY

Individual Member

 

PAT TROWBRIDGE

i-5 Publishng, Inc.

 

Nominations Now Accepted for the 2013-2014 AHP Board of Directors

 

AHP is seeking members to serve as a Director for the 2013-2014 Board of Directors. Only one representative from a publishing company, organization or association may serve as a Director at one time. Board members must be willing and able to attend meetings and actively participate in association activities and committees.

 

Please state why you or your nominee should be considered for nomination, how long you or your nominee have been involved with AHP, and any AHP committees and/or activities that you or your nominee have participated in.

 

If you are interested in being considered or wish to nominate someone, please contact AHP Executive Director Chris Brune at (386) 760-7743; e-mail: ahorsepubs@aol.com.

 

Elections will be held at the AHP General Membership Meeting scheduled for Saturday, June 22, 2013, at 1:30 p.m. at the Colorado Springs Marriott during the AHP "Meet at the Peak" Seminar in Colorado Springs, Colorado. 

 

Member News 

The National Cutting Horse Association (NCHA), has selected Jim Bret Campbell to serve as its Executive Director beginning June 10. Jim Bret Campbell brings over 15 years of experience in association management and marketing to the NCHA having served most recently as the Director of Communications and Member Relations for the Texas Cattle Feeders Association in Amarillo and previously as the Senior Director of Marketing and Communications at the 285,000-member American Quarter Horse Association, where his responsibilities included overseeing the production of the association's two major publications and their online counterparts. He is also credited with leading the development of several programs including the Ranching Heritage Breeders and Ranching Heritage Challenge. Jim Bret and his wife, Teri, have two boys, Cash, 9, and Cooper, 6, who enjoy riding horses with their dad, as well as playing baseball and snow skiing.

 

The American Shetland Pony Club, Inc. has named Jill Gleason as the new Marketing & Programs Manager.   Gleason is a Boyd College graduate with a degree in Tour/Travel Management. She began her career with the Peoria Convention & Visitors Bureau in Peoria, IL. Gleason later moved to the IMAX Entertainment Complex in Branson, MO, where she served as the Vice President of Advertising, Marketing & Sales for eight years. She also served as the chairman on the Tour & Travel Marketing Committee for the Branson Lakes Chamber of Commerce and CVB. Gleason will have the opportunity to attend the ASPC Congress and the AMHR Nationals this year.

 

The National Reining Horse Association (NRHA) has named an Interim NRHA Executive Director: Beth Himes of Millersport, Ohio. The Board of Directors voted unanimously for Himes to serve as interim executive director as provided for in the NRHA Bylaws. Himes also will uphold her current duties as president. NRHA Vice President Rick Clark noted in reference to the continued search for an executive director, "This solution allows us to keep receiving resumes and visiting with candidates so that we may make the best hire for the future of our Association."

 

 

 

Sharing Ideas

Tracy Gantz will be moderating a Sharing Ideas session on Tablet and Phone Aps on Saturday aternoon in Colorado Springs. Both to practice at Pinterest and because AHP members might be interested in the Man o' War photos from last year's Great American Horse campaign, she created a pin board of Man o' War photos. When you want a giggle. . .

CLICK HERE

                               

 

AHP Quick Links 

 

Follow us on Twitter  

 

Like us on Facebook 

Request to join the AHP Facebook Group Page

AHP members are invited to join the American Horse Publications group page on Facebook. A Group Page is different from a Fan Page on Facebook. If you are not part of the Group Page, search for the American Horse Publications Group. The Group Page is for "AHP Members Only," where we can share publishing ideas or tips and correspond with your AHP friends. The page is not for solicitations and advertising. It's for the AHP family.

 

LINKED IN

For members who plan to meet at the Peak


  
Pikes Peak
  
Yikes, the AHP "Meet at the Peak" Seminar is only weeks away and if you are like me, you are working on the last minute details of preparing for the trip.

 

So here are a few reminders and deadlines you may want to keep handy.

 

Don't miss the opportunity to trail ride through the Garden of the Gods. Deadline date for reservations is May 31

To reserve your Trail Ride through the Garden of the Gods, complete the reservation form and submit by fax: 386-760-7728 or e-mail: ahorsepubs@aol.com

  

Don't be caught without a room - cutoff date is June 5

The Colorado Springs Marriott has set up a link to AHP group reservations. The group code has already been entered with the king/double standard room rate of $120. All rooms come with either a mountain or city view, but views cannot be guaranteed at this rate. The room block is nearly SOLD OUT, so make your reservations now.

  

Don't be nameless - seminar registrations are due by June 14

In order to prepare meal orders, badges and attendee list, we need to know who's coming. Things get pretty hectic during the seminar, so help us to provide you with your badge when you arrive in Colorado Springs by sending in your seminar registration early.

 

Have you checked the schedule?

We recently finalized panel discussions and sharing ideas sessions that have been added to the online schedule of events. Plus, this would be a great time to jot down the speakers, sessions and events you are interested in.

 

Have you packed the important stuff?

  • Digital devices: camera, tablet, laptop, smartphone, chargers
  • Business cards
  • Copies of your publication or promotional pieces(or ship to hotel)
  • Extra room in your suitcase for sponsor giveaway items, purchases, promotional material and publications you will be bringing home.
  • Wireless cards for meeting room sessions as wireless internet access may not always be available except for a hard wired access for speaker.
  • Your silent auction item (or ship to hotel)
     

Will you be dressed to impress?

  • Seminar: Casual Comfort
  • Awards Banquet: Casual Cocktail
  • AHP Student Party: Wear your favorite 70s disco or country western attire. Go-go or cowboy boots, tie dye or denim, bling or fringe or any combination is welcomed at Denim & Disco. 
     

For more seminar information, click on the items below:
 

Schedule of Events

Guest Speakers

2013 Sponsors
Seminar Registration
Hotel Information
Transportation Options

Trail Ride Reservations

Student Fund Silent Auction

General Information

  

Patti Colbert to present keynote address on Time to Ride 


Patti Colbert is a "hands-on" promoter for the horse industry. From starting at the age of nine with a paint pony to the management of large equinCOS - Patti Colberte facilities and organizations, she has "done it all." Most of you will know her as the creator of the Extreme Mustang Makeover events, but in Colorado Springs, Patti will address AHP members on the American Horse Council's new national marketing initiative, "Time to Ride," a program developed to help rejuvenate the horse industry. The Keynote Address is on Friday morning, June 21, 2013, following the announcement of the Equine Industry Vision Award. To read Patti's bio, click here.

 

 

 

AHP webinar is a teaser to Ryan Dohrn's seminar sessions


 
20 Proven Revenue Ideas Webinar with Ryan Dohrn
20 Proven Revenue Ideas Webinar with Ryan Dohrn
The AHP webinar, 20 Proven Revenue Ideas presented by Ryan Dohrn of Brain Swell Media, was held on May 9, 2013. This webinar focuses on what Ryan dubbed "New Revenue Mania" and includes 20 plus ideas that touch on topics he will be presenting on two full days of sessions at the AHP Meet at the Peak Seminar in Colorado Springs on June 21-22. The video and a PDF of the AHP webinar are now available online at the AHP website. To download the PDF presentation click here.
  
To check the seminar schedule for Ryan's sessions, click here. 
  
  

AHP Student Party celebrates the 70s


COS - Denim&Disco

 

This year's theme, Denim & Disco is a 70s fusion of disco and country western. Attendees are invited to wear go-go or cowboy boots, tie dye or denim, bling or fringe or any combination. The event will be held on Friday, June 21 from 5:30 to 7:30 p.m. AHP will also be selling raffle tickets for a complimentary registration to the 2014 AHP seminar in Charleston, South Carolina, to benefit the Student Fund.

 

In 2013, the AHP Student Award celebrates its 20th Anniversary. We have three talented Travel Award winners vying for the title of 2013 Student Award Winner in Colorado Springs including Lisa Kucharski, April Leonard and Misty Vidrine. In addition to the title, the Student Award Winner will receive a $1,000 cash award sponsored by AIM Equine Network and an all-expense paid trip hosted by Publishers Press to one of their Two-Day Customer Education Seminars in Louisville, Kentucky.

 

And don't forget to submit your donation pledge form to the Student Fund Silent Auction by June 14.

 

 
Publishing news you can use

There is no better publishing news you can use than to attend the "Meet at the Peak" Seminar on June 20-22, in Colorado Springs. A complete schedule of events are available online, but here are the highlights.

 

Keynote Speaker Patti Colbert, Patti Colbert Enterprises

Time to Ride. Rejuvenating the horse industry

 

Guest Speaker: Ryan Dohrn, Brain Swell Media

Our Future with Tablets

Revenue Generating Web Sites and Digital Products

Strategic Planning/4D Revenue Media Success Model

 

Guest Speaker: Jonathan Dorn, Editor-in-Chief, Backpacker

Walking the Editorial/Advertising Line

How to Serve Your Readership: One Voice, Multiple Media, Broadening the Brand

 

Speaker: Milton C. Toby, Attorney

Staying Afloat in a Sea of Change

Media Law Update: A review of copyright, libel, and other legal issues affecting magazine publishers. 

 

Sales Track: Guest Speaker: Ryan Dohrn, Brain Swell Media

New Media Sales Process For Success

Creating and Executing Your Big 50 Prospect List

LinkedIN Training and Online Recon for Sales

Time Management for Sales Success

 

Panel Discussions

THE VIEW of a Career Freelancer

45 Ideas: Where and How to Use Video 

Targeting Your Audience for Social Media Success

 

Sharing Ideas Sessions

Book Publishing

Marketing

Photography 

Editorial Crafting - Serving Your Readership with One Voice

Tablet and Phone Apps

Careers in Equine Publishing

Speed Networking: A fast-paced session for content providers and content users.

 

Award winners to be honored in Colorado Springs


 

Finalists in 2013 Awards competition named

Sixty-three finalists in the 2013 AHP Annual Awards Contest for material published in and dated 2012 will be presented with awards on Saturday, June 22 in Colorado Springs. Participation in this year's contest increased over last year with 104 AHP members entering a total of 758 entries. This year, 177 awards will be presented to the finalists for first, second, third place, or honorable mention. Held since 1974, the AHP Annual Awards Contest provides members with an opportunity to be recognized for excellence in equine media as well as professional critiques for improvement. The entries of the finalists will be on display on Saturday to provide seminar attendees time to review them.

  

Equine Industry Vision Award Winner to be announced

The winner of the 2013 Equine Industry Vision Award will be announced at a breakfast sponsored by Zoetis on Friday, June 21, 2013. The recipient will be presented with the Equine Industry Vision Award Perpetual Trophy, created by master artisan Peter Wayne Yenawine. This award is intended to recognize innovation, leadership and service. All of this year's 21 nominees who hailed from nine states, Canada and New Zealand were outstanding examples of these qualities. The Equine Industry Vision Award is the first major award to showcase innovation across the equine industry. The award is intended not only to serve as a unique recognition of ingenuity and service, but also to benefit the industry by inspiring these qualities in others. Among the finalists vying for this prestigious title are Tootie Bland, Owner and Producer of Road to the Horse; Certified Horsemanship Association (CHA); Intercollegiate Horse Show Association (IHSA); and Professional Association of Therapeutic Horsemanship International (PATH Int'l.). 

 

Three individuals join AHP Circle of Champions

The 2013 AHP Champion Awards will be presented on June 22, 2012, during the Special Awards Luncheon in Colorado Springs. AHP is truly grateful for these individuals who played an instrumental role in the growth of the association. The names of this year's champions, who all plan to attend the seminar, are:

  • Barrie Reightler, 2001-2002 President, 2006 AHP Spirit Award Winner, Director of Publications, Mid-Atlantic Thoroughbred
  • Frank Lessiter, 2002-2003 President, Editor/Publisher, American Farriers Journal
  • Doug Hayes, 2003-2004 President, 2011 AHP Spirit Award Winner, AQHA Director of Business Development, The American Quarter Horse Journal. 
AHP members to vote on Bylaws revisions

All current AHP members were mailed a copy of the proposed amendments to the current Bylaws dated June 2011. A vote to approve the amendments will be taken at the General Membership Meeting scheduled for 1:30 p.m., June 22, 2013 at the Colorado Springs Marriott in Colorado Springs, Colorado, during the AHP "Meet at the Peak" Seminar. Repeal or alteration of these Bylaws may be made either in full or in part by vote of two-thirds of the members voting at the annual meeting, provided written notice of the proposed revisions has been sent at least 30 days prior to such meeting.

 

The reasons for these proposed amendments are as follows: 

  1. To provide for representation from all membership categories as well as to define policies for serving on the Board of Directors.
  2. To update wording that is no longer applicable or procedures that are no longer performed.
  3. To remove any policies affecting daily operations that will be listed in a separate Policy Manual.
  4. To provide for electronic communication for all correspondence and voting purposes between the Board and general membership. 

If you are planning to attend the seminar, please be present at the general membership meeting in Colorado Springs to vote. No other action is required.

 

If you are not the main contact and would like a copy of the proposed Bylaws revisions e-mailed to you, please contact Chris at ahorsepubs@aol.com.

  
AHP Member referral program ends June 14

If you have referred an equine-related business, media, or colleague to become a new AHP Member, you can redeem your credits toward your 2013 Colorado Springs seminar registration.

 

The greatest source of new AHP members is through referrals and we want to thank those members who spread the word about joining AHP. Between November 1, 2012 and June 14, 2013, whenever you refer an equine-related business, media, or colleague to become a new AHP member, you will earn a $10 credit for every new member who mentions your name on their application. Members can earn up to ten $10 credits or maximum of $100 toward their registration fee for the AHP Meet at the Peak Seminar in Colorado Springs on June 20-22, 2013.

 

Here are the guidelines:  

  • Credits are non-transferrable and issued to current AHP members only
  • AHP member or staff must attend the 2013 Seminar to redeem credits for registration
  • Referrals must be new 2013 members only
  • $10 is available to current AHP members only; non-members must join for 2013 to receive credit
  • AHP member's name must be listed on new member application in the "referred by" space to receive $10 credit
  • Notification of credit for referral will be sent via e-mail once the new member has paid in full and AHP will maintain a record of credits issued.
  • Maximum ten $10 credits issued during the effective period from 11/1/12 to 6/14/13.
  • Credits are good for 2013 seminar registration only.
  • Credits are issued to one member only and cannot be split among members.
Submissions for AHP For the record may be sent to editor Chris Brune at ahorsepubs@aol.com
 
For more information on AHP or any of its programs, contact:
AMERICAN HORSE PUBLICATIONS
49 Spinnaker Circle, South Daytona, FL 32119
PHONE: 386.760.7743 / FAX: 386-760-7728
 
To unsubscribe from the AHP e-list, contact ahorsepubs@aol.com