AHP New Logo

 

 For the Record

Association newsletter for equine publishing media

February/March 2013
Colorado Springs Seminar
Publishing Service Provider Sponsorship
Awards Contest Entries Increase in 2013
Student Award Celebrates 20th Anniversary
Publishing News

 

Publishing Sites to Bookmark

 

Internet Strategy and Advice 

 

Matt Bailey's Blog on Making Online Marketing Logical 


Social Media Examiner

Your Guide to the Social Media Jungle 

 

The Future of Publishing

Thad McIroy Blog

 

Convince & Convert 

Jay Baer on Social Media

 

Magazine and eMedia Publishing Professional and Social Network 

 

Niche Media Blog

 

Content Marketing Institute 


Social Media News
  
Basecamp

Web-based project management

 

Publishing Business Pinterest Page

 

New Members

Visit the online AHP Membership Directory
for complete listings. 

 

PUBLICATION MEMBERS

 

American Saddlebred Magazine

 

The Rundown

 

CORPORATE MEMBERS
 

 Arabian Horse Association

 

Haras Dos Cavaleiros LLC
 

 Horse Expo Pomona
 

 Kalley Krickeberg
 

 Mars Horsecare US, Inc. (Buckeye Nutrition)
 

 Pre-Vent Feeders
 

 Ruder Small Bioceuticals
 

 Shapley's

 

INDIVIDUAL MEMBERS
 

 Leslie Gross
 

 Bonnie Marlewski
 

 Thom Mezick
 

 Lindsay Robertson
 

 Patti Schofler

 

DIGITAL MEDIA MEMBERS
 

 HorseJournals.com
 

 SacHorse.com
 

 The London Eye
 

 HumaneSociety.org

 

STUDENT MEMBERS
 

 April Leonard
 

 JordanTieche
 

 Misty Vidrine

 

Publishing Events

 

 

AHP Meet at the Peak Seminar

June 20-22, 2013

Colorado Springs Marriott

Colorado Springs, Colorado

 

Niche Digital Conference

Sept. 30-Oct. 2, 2013

Nashville, Tennessee

 

AHP 2014 Seminar

June 19-21, 2014

Francis Marion Hotel

Charleston, South Carolina

 

2012-2013 Board of Directors  

 

President

PATTY TIBERG

Cowboy Publishing Group

 

1st Vice President

CHRISTINE HAMILTON

The American Quarter Horse Journal

 

2nd Vice President

STEPHANIE CHURCH

The Horse

 

Executive Board Members

 

DIANA DE ROSA

Individual Member

 

TRACY GANTZ

Individual Member

 

Immediate Past President

CHERYL ERPELDING

California Riding Magazine

 

Executive Director

CHRISTINE W. BRUNE

 

Directors

 

WHITNEY ALLEN

USHJA In Stride

 

EMILY KOENIG

USDF Connection

 

SANDY KUCHARSKI

Midwest Horse Source

 

JENNIFER PAULSON

Horse & Rider

 

MILT TOBY

Individual Member

 

PAT TROWBRIDGE

i-5 Publishng, Inc.

 

Nominations Now Accepted for the 2013-2014 AHP Board of Directors

 

AHP is seeking members to serve as a Director for the 2013-2014 Board of Directors. Only one representative from a publishing company, organization or association may serve as a Director at one time. Board members must be willing and able to attend meetings and actively participate in association activities and committees.

 

Please state why you or your nominee should be considered for nomination, how long you or your nominee have been involved with AHP, and any AHP committees and/or activities that you or your nominee have participated in.

 

If you are interested in being considered or wish to nominate someone, please contact AHP Executive Director Chris Brune at (386) 760-7743; e-mail: [email protected].

 

Elections will be held at the AHP General Membership Meeting scheduled for Saturday, June 22, 2013, at 1:30 p.m. at the Colorado Springs Marriott during the AHP "Meet at the Peak" Seminar in Colorado Springs, Colorado. 

 

Member News 


 
Carol Trimmer, NRHA Senior Director of Publications, has been inducted into 2013 NRHA Hall of Fame. A native Ohioan, Carol was introduced to the performance horse industry by her husband, Paul, whom she credits with getting her involved in Reining. Beginning her career at NRHA when the office was still located in Ohio, Carol originally worked as a filer, folder, and collator for the office. In 1998, Carol moved with the NRHA to the international headquarters in Oklahoma City, Okla. From there, she has worn just about every hat within the organization from running the NRHA Sire & Dam Program to working in Association Services. Carol found her niche within the organization working as production coordinator for the NRHA Reiner- a role which led to her becoming the Senior Director of Publications. For over 17 years, Carol Trimmer has worked for the NRHA and her dedication to the association embodies a Hall of Fame member.    

 
 
i-5 Publishing acquired special interest media brands including Horse Illustrated, Young Rider and HorseChannel.com from BowTie Inc. on February 1, 2013. i-5 Publishing LLC, is a newly-formed joint venture of publishing industry executives David Fry and Mark Harris. Daniel Ambrose, managing partner of Ambro.com and lifelong publishing executive and consultant, has joined the i-5 executive team as Chief Strategy Officer - Digital and Advertising. i-5 Publishing is the leading provider of multi-platform content for special interest communities and brands and is headquartered in Irvine, CA, with offices in Los Angeles, CA, Lexington, KY and Chicago, IL.

 

R.J. Layher has joined the American Horse Council as the Director of Health and Regulatory Affairs. His responsibilities will include equine health issues, welfare issues, and state, federal and international requirements regarding the movement of horses. He will be the principal AHC contact to the U.S. Department of Agriculture. Before coming to Washington, he managed a Michigan State House campaign and spent time in Oklahoma, Kansas, Minnesota and the Dakotas where he worked for a custom harvester. Most recently, he was a Legislative Assistant for retired Congressman Timothy V. Johnson of Illinois.

 

In Memoriam

 

Frank Holmes (1947-2013) lost his battle with cancer on January 12. Frank's love for horses began as a teenager in North Dakota. He submitted his first article to Western Horseman in 1961 when he was 13 years old and was published at the age of 14. Frank interests have always been centered on the historical aspect of the western horse breeds, and his broad-based knowledge of the origins of the Quarter Horse, Paint, Appaloosa and Palomino registries have established him as one of the pre-eminent historians of all time. As a former staff writer for Western Horseman magazine, Frank co-authored volumes 2 through 6 and was the sole author of volume 8 of the immensely popular Quarter Horse Legends book series and authored The Hank Wiescamp Story. As the award-winning Features Editor of The Paint Horse Journal he contributed a steady stream of top-notch personality profiles, genetic studies and historical overviews. In early 2001, Frank launched LOFT Enterprises, LLC - his own publishing company. Since that time he devoted the lion's share of his journalistic efforts to the research and writing of historical books designed to capture the West's rich history and pass it on in a way that both enlightens and entertains.

 

Constance L. ("Connie") Golden, 77, passed away at her home in Norman, Oklahoma, on June 24, 2012. For more than 30 years, Connie was the owner and publisher of Speedhorse, Inc. After acquiring the company in 1977, she transformed the struggling, indebted publication into a strong voice in the Quarter Horse racing industry. In her role as publisher, Connie felt a deep responsibility to use the publication's platform to make the industry healthier. Her dedication and vision led her to tackle several important issues that made a major impact on the industry's development. Through her hard work, savvy business acumen and courage, Connie was a pioneer business woman, who served as an example for other women striving to succeed as entrepreneurs and managers.

 

 

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AHP members are invited to join the American Horse Publications group page on Facebook. A Group Page is different from a Fan Page on Facebook. If you are not part of the Group Page, search for the American Horse Publications Group. The Group Page is for "AHP Members Only," where we can share publishing ideas or tips and correspond with your AHP friends. The page is not for solicitations and advertising. It's for the AHP family.

 

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Climb new heights in Colorado Springs


 Meet at the Peak horizontal   

 

Colorado Springs is beckoning AHP members to climb new heights at the association's 2013 seminar to be held on June 20-22. News about the seminar has been included in the newsletter over the past few months. Now with only several months to go, it's time to make travel plans for the most anticipated event of the year for AHP members. If you are a veteran attendee, then you know the value of coming to the annual meeting. If this will be your first time, then you can expect a great opportunity to learn, share and network with your publishing peers.

 

The seminar page has been updated with the Schedule of Events, Seminar Registration Forms, and Guest Speakers. More information will be added as available, so bookmark the AHP Seminar page.

 

Speaker line-up

 

Ryan Dohrn is CEO of Brain Swell Media LLC and presents two days of learning. Friday's sessions include "Our Future with Tablets," "Revenue Generating Web Sites and Digital Products" and "Strategic Planning/4D Revenue Media Success Model." Ryan's Saturday's sessions feature a sales track that includes four sessions focused on motivating and teaching you and your sales staff.

 

Jon Dorn is General Manager, AIM Outdoor Group and Editor-in-Chief, Backpacker, and he presents two sessions on Friday afternoon including "Walking the Editorial/Advertising Line" and "How to Serve Your Readership: One Voice, Multiple Media, Broadening the Brand."

 

Attorney Milt Toby addresses copyright, libel and other legal issues for freelancers and publishers in two sessions on Saturday.

 

Hotel reservations

 

The Colorado Springs Marriott has set up a link to AHP group reservations. The group code has already been entered with the king/double standard room rate of $120. All rooms come with either a mountain or city view, but views cannot be guaranteed at this rate. Book your room reservation.

 

Registration costs

 

Seminar registration includes three meals on Friday and Saturday, Thursday's welcome reception, and all sessions.

  • $300    Full Registration        
  • $250    Additional registrations from the same company
  • $200    Discounted registration for Individual members, Print Publications less than 5,000 circulation and Digital Media under 10,000 AUV
  • $125    Student Member 

Plan ahead

 

If you plan to explore on your own, the Colorado Springs Convention and Visitors Bureau is a great place to get started.   

New for 2013!

AHP Publishing Service Provider Table Sponsorships 


Available during the AHP "Meet at the Peak" Seminar in Colorado Springs, June 20-22, 2013

 

Definition of a Publishing Service Provider

Publishing Service Providers (PSP) include a business or individual who provides a service relative to publishing, print or digital media, such as a printer, software service or supplier, equine photography, journalism, publishing equipment manufacturer, etc.

 

PSP table sponsorships are limited to a maximum of 10 service providers. Tables will be based on a first come, first served basis to AHP members only; no restriction to the number of vendor types. Outside publishing service providers are welcome to join as AHP members to participate in this program.

 

Guidelines:

PSPs are required to have a representative present at their table during the mid-morning and mid-afternoon coffee breaks held on Friday and Saturday. PSPs may also be present at other times during the seminar and provide a signup sheet at their table for attendees to make appointments for more in-depth conversations. PSP Tables will be located inside or adjacent to the AHP Resource Center. Table signs, banners, displays, promotional items, and literature must all fit on the table. No backgrounds, standup displays, or hanging banners allowed. PSPs are responsible for inbound and outbound shipments, set-up and dismantle of their table and materials.
 

Cost:

Price for the Publishing Service Provider Table Sponsorship is $600 per table. Price includes one 6 ft. x 30 in. skirted table and one complimentary seminar registration that includes meals and sessions on Friday and Saturday. If a PSP sponsor receives a free seminar registration as a benefit of another 2013 sponsorship and also wants to have a service provider table, the cost is $300.

 

For more information and a PSP sponsorship agreement, contact:

Chris Brune, American Horse Publications, 386-760-7743, [email protected]
 

AHP Annual Awards Contest entries exceed expectations in 2013


2013 Awards Contest
Can you find Judy Lincoln in the piles of award entries that were processed in the AHP office?
  

This year's contest entries were increased by 72 over last year for a total of 758. AHP member participants also increased from 90 to 104. The 2013 Awards Contest entries for material published in and dated 2012 are now in the hands of the judges as AHP members eagerly await the announcement of the finalists by April 29. This year's contest included 57 classes covering everything equine-related from editorial content to design to photography to online media to books.

 

Held since 1974, the AHP Annual Awards Contest provides members with an opportunity to be recognized for excellence in equine publishing, both print and digital media.

 

Why do members enter the contest?

 

Rewarding accomplishment - Nothing feels better than being recognized for your work. Whether you are staff, a freelancer, or business, achieving excellence in your field is rewarding and demonstrates high standards. All finalists receive a plaque as class winner or a certificate for second, third or honorable mention. Staff members and freelancers love receiving these as recognition of their achievement.

 

Constructive critique - Every entry receives a constructive critique from the judges. These comments can help members to improve their work or be rewarded for a job well done.

 

Promotion - Members can spread their publishing excellence to the equine world by promoting and publishing their awards.

 

Resume builder - Freelancers can add their awards to resumes to build their reputation in the equine publishing world.

 

Good Luck to all the 2013 entrants!

 

 

 

AHP Student Award celebrates 20th anniversary in 2013


During the past 20 years, AHP has offered several student programs including student membership, the internship program and the Student Award competition.

 

"The AHP student programs have given our industry a tremendous boost in young talent," says Chris Brune, AHP Executive Director. "Many former student members are actively involved in the equine publishing industry and have become huge supporters of the association."

 

The Student Award program, started in 1993 to promote awareness to students of the career opportunities in equine publishing, celebrates its 20th anniversary in 2013. This year, three more talented students have been named AHP Travel Award Winners and won $750 travel awards to attend the 2013 AHP Meet at the Peak Seminar in Colorado Springs.
 

The three travel award winners, selected from a field of 15 applicants, will be interviewed at the AHP seminar where one student will be selected as the 2013 Student Award winner at the Student Party on Friday, June 21, 2013.

 

American Horse Publications is pleased to announce the three Student Travel Award winners for 2013.

 

Lisa Kucharski, 21, is a senior at Truman State University in Missouri, where she majors in Public Communications with a minor in Equine Studies.

 

April Leonard, 21, is a senior at Cazenovia College in New York, where she majors in Equine Business Management.

 

Misty Vidrine, 21, is a senior at Texas A&M University, majoring in Agricultural Communications and Journalism. 
 
 
 

AHP Authors gather at Pomona Horse Expo 


Authors in Pomona

Several AHP member authors participated in the Book Corral at the Pomona Horse Expo in February. From left to right: Milt Toby, Audrey Pavia, Valerie Ormond, Denise Lee Branco and Sharon Miner.

Publishing news you can use

Postal service to end Saturday mail service Aug. 5

The U.S. Postal Service plans to stop delivering and collecting letters and other first-class mail on Saturdays beginning Aug. 5, although packages will continue to be delivered. READ MORE

 

 

Research makes you an ad sales superstar

February 3, 2013 | Niche Media Blog


 
Nancy O'Brien, a popular speaker at Camp Niche Ad Sales Trainings. She knows a simple, straightforward way to make you a Superstar in Ad Sales. "When talking with your customers about ad sales, it's important to also provide valuable research that they can use in their business. Think of yourself as not just an ad salesperson but also as a marketing consultant with information that will make your customers look good," says Nancy. The carefully gleaned information you provide to your customers can be about a product, service, industry or about marketing in general-just as long as it's helpful to them.

 

Here are some solid reasons for doing your (and their) homework:

  • Research can prove that the customer made the right decision buying advertising from you in the first place
  • Marketers love research as it helps them understand their customers and their own products better
  • Providing research sets you apart from your competitors by providing a valuable service
  • Very few ad sales reps offer research for their customers - it puts you in the Big League
  •  
How to create effective brand partnerships
Brandscaping: Unleashing the Power of Partnerships! by Andrew M. Davis is a great read for businesses with limited marketing budgets. "Who has your next customer as their current customer?" is the simple question at the heart of Brandscaping. To learn how Andrew discovered the concept, watch his video, The Story Behind Brandscaping You will immediately begin to think outside the box about your next brand partnership.


Andrew Davis is a bleeding-edge marketing and media futurist. His 20-year career has taken him from local television to The Today Show. He's wrangled for The Muppets and wrote for Charles Kuralt. Drew's marketed for tiny startups and Fortune 500 brands. Today, as the Chief Strategy Officer at Tippingpoint Labs, Drew rallies his team to change the way content creators think and how companies market their products. His novel combinations of old ideas that leverage new technology have been tapped by the Obama administration and Russian media moguls. Brandscaping puts his unconventional thinking to work for you.
 

Brandscaping: Unleashing the Power of Partnerships! is available at Amazon.com for $24.95 paperback or $8.39 Kindle edition.
 
  

 

5 Great email subject lines prospects/clients will open

By NicheMedia's Grand Poobah, Carl Landau
 

No doubt about it-email can be your lifeline to your prospects and clients. It's frustrating when you can't seem to get a response. But these people are very busy and inundated with emails. How the heck do you get them to open YOUR email?   The key is personalization. Make sure you always begin the subject line with their first name. It grabs their attention.
 

Here's 5 subject lines that really work....
 

1. <First Name>, Great talking to you!

You should be following up after every sales call. The info they were interested in during the call will float away within a few minutes after the call. Your follow up email will remind them of the important information discussed. I use this subject line because it reminds them that they know me (so they open it) and has a quick action item in it.
 

2. <First Name>, I just sent you a voice mail

OK, I hate leaving a voice mail with a prospect. They probably won't listen to it. But, at some point you have to leave one. This subject line works. Much better chance they will listen to the vm plus they get hit twice with a message. (And you better leave them a great idea and not "The closing date is blah, blah, blah...." It's a double hit with them that works.

 

3. <First Name>, You don't send me flowers anymore! OR <First Name>, Are you still alive?

This one is really effective! This is a situation when the prospect has promised they would get back to you for weeks and you use guilt. Is it OK to use guilt? Heck yes, we are in ad sales, you gotta use whatever you got.
 

4. We're covering <Product> in the March issue!

We would have product round ups all the time in our magazines. You mention that you are featuring their product in your magazine and you need info-you'll get a response in a heartbeat.
 

5. <First Name>, We covered you on page 63 this month!

Any time you do a company or product mention in your magazine or on your website you want the client to know about it.

 

To read more from Carl Landau's blog, click here.
  
  

The Mr. Magazine™ Webcast: Digital Heaven or Immortal Hell? Why Print Needs Print to Survive in a Digital Age?

Samir Husni presents a webcast on the topic Digital Heaven or Immortal Hell. The webcast via CommPRO.biz was produced by Onstream Media and sponsored by Akamai Technologies.

 

Samir
Samir "Mr. Magazine" Husni, Ph.D. Presents: Digital Heaven or Immortal Hell...

 

How to use hashtags in your social media marketing

By Rachel Sprung | Published February 21, 2013 | SocialMediaExaminer.com

 

Do you use hashtags in your social media marketing? What if someone else is using the same hashtag about a totally different topic? Even worse, what if your competitor is using the same hashtag about the same topic?

 

Before you just throw any word or phrase out there and decide to use it as your hashtag, there are a few things you'll want to consider to maximize your hashtag's exposure.

 

A hashtag is a pound sign (#), but it's also used on Twitter to categorize messages. Since the first person used a hashtag in August 2007, they have become one of the most commonly used symbols on Twitter. People use them to organize conversations, tweet at events and engage in conversations online.

 

But in order to have a successful marketing campaign using a hashtag, you have to know how to pick the right hashtag.

 

Here are 4 tips for choosing a successful hashtag.

 

1: Choose Something Unique

2: Choose Something Easy to Remember

3: Use the Hashtag on Multiple Social Media Channels

4: Search for the Hashtag Before You Use It

 

Want to learn how to apply these four tips, click here.

 

AHP Member referral program

Refer an equine-related business, media, or colleague to become a new AHP Member and you'll save money on your 2013 Colorado Springs seminar registration.

 

The greatest source of new AHP members is through referrals and we want to thank those members who spread the word about joining AHP. Between November 1, 2012 and June 14, 2013, whenever you refer an equine-related business, media, or colleague to become a new AHP member, you will earn a $10 credit for every new member who mentions your name on their application. Members can earn up to ten $10 credits or maximum of $100 toward their registration fee for the AHP Meet at the Peak Seminar in Colorado Springs on June 20-22, 2013.

 

Here are the guidelines:  

  • Credits are non-transferrable and issued to current AHP members only
  • AHP member or staff must attend the 2013 Seminar to redeem credits for registration
  • Referrals must be new 2013 members only
  • $10 is available to current AHP members only; non-members must join for 2013 to receive credit
  • AHP member's name must be listed on new member application in the "referred by" space to receive $10 credit
  • Notification of credit for referral will be sent via e-mail once the new member has paid in full and AHP will maintain a record of credits issued.
  • Maximum ten $10 credits issued during the effective period from 11/1/12 to 6/14/13.
  • Credits are good for 2013 seminar registration only.
  • Credits are issued to one member only and cannot be split among members.
Submissions for AHP For the record may be sent to editor Chris Brune at [email protected]
 
For more information on AHP or any of its programs, contact:
AMERICAN HORSE PUBLICATIONS
49 Spinnaker Circle, South Daytona, FL 32119
PHONE: 386.760.7743 / FAX: 386-760-7728
 
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