AHP New Logo


 For the Record

Association newsletter for equine publishing media

January 2013
Meet at the Peak
Milt Toby to Speak at AHP Seminar
Vision Award Nominations Due
Awards Contest News
Publishing News


Publishing Sites to Bookmark


Internet Strategy and Advice 


Matt Bailey's Blog on Making Online Marketing Logical 

Social Media Examiner

Your Guide to the Social Media Jungle 


The Future of Publishing

Thad McIroy Blog


Convince & Convert 

Jay Baer on Social Media


Magazine and eMedia Publishing Professional and Social Network 


Niche Media Blog


Content Marketing Institute 

Social Media News

Web-based project management


Publishing Business Pinterest Page


New Members

Visit the online AHP Membership Directory
for complete listings. 



Natural Horse Magazine 




HorseQuestUSA LLC


Omega Horse Rescue and Rehabilitation Center

Pacific Range Design

PoloGear, LLC




Bruce Griffin II

 Nicole Livermore  


Joan Norton VMD DACVIM


Dick Pieper 



Emily Bryant

Emily-Kate McGeady


Catie Staszak

Mia Zanzucchi


The publishing world lives by deadlines.


Deadlines for advertising

Deadlines for writers

Deadlines to the printer


Don't miss this deadline.



Entries for the 2013 AHP Annual Awards Contest are due on or before

FEBRUARY 13, 2013


Rules and entry forms are available online 


2013 Membership is required

In order to enter the 2013 Awards Contest,

you must have paid your annual membership dues for 2013 by the submission date.



Chris Brune

386-760-7743 office



Publishing Events


Niche Magazine Conference

February 11-13, 2013

Tempe Mission Palms

Phoenix, Arizona 



AHP Meet at the Peak Seminar

June 20-22, 2013

Colorado Springs Marriott

Colorado Springs, Colorado


Niche Digital Conference

Sept. 30-Oct. 2, 2013

Nashville, Tennessee


AHP 2014 Seminar

June 19-21, 2014

Francis Marion Hotel

Charleston, South Carolina


2012-2013 Board of Directors  




Cowboy Publishing Group


1st Vice President


The American Quarter Horse Journal


2nd Vice President


The Horse


Executive Board Members



Individual Member



Individual Member


Immediate Past President


California Riding Magazine


Executive Director






USHJA In Stride






USDF Connection



Horse & Rider



Individual Member



BowTie, Inc.


Member News 

The Homes for Horses Coalition, a resource and representative voice of the nation's horse rescue and sanctuary community, announced the appointment of Cindy Gendron as the program's new coordinator. The coalition was formed in 2007 by The Humane Society of the United States, the Animal Welfare Institute and the ASPCA (The American Society for the Prevention of Cruelty to Animals®) to serve as a recognized national network of experts in equine care and government policy affecting equines
In her new position Gendron, a horse owner who previously served as the volunteer programs director for Virginia Beach SPCA, will ensure the success of the Homes for Horses Coalition in helping rescue groups rehome the nation's at-risk horse population and ending horse slaughter and other forms of equine abuse. The coalition has more than 217 equine rescue/sanctuary member organizations. For more information on The Homes for Horses Coalition visit Homesforhorses.org.


The National Reining Horse Association (NRHA) has seen new hires, restructuring and promotions within its staff over the past several months. The Events, Show and Membership Departments have been combined into Association Services in hopes of a more unified department to better serve the membership. Within the NRHA staff, promotions went to Krissy Colbath, Bucky Harris, Jana Thomason and Michelle Wrigley. With NRHA's continuing expansion and changes, Mikaya Boge, Lindsey Forshee, Tiffany Gonzales, Kristen Liesman, Alex Losurdo, Rosaland Rathbun, Lindsey Stier and Megan Yarber joined as new staff at the international headquarters in Oklahoma City, Okla. since mid-2012. To read full release.

Membership Renewal Reminder
2013 membership begins on January 1, 2013.

To maintain eligibility for the 2013 Awards Contest, your 2013 dues must be paid by February 13, 2013. 

To avoid a lapse in member benefits, such as the benefit of submitting press releases, your 2013 dues must be paid by March 1, 2013.

If you believe your 2013 dues was paid, please contact Chris at ahorsepubs@aol.com.


AHP Quick Links 


Follow us on Twitter  


Like us on Facebook 

Request to join the AHP Facebook Group Page

AHP members are invited to join the American Horse Publications group page on Facebook. A Group Page is different from a Fan Page on Facebook. If you are not part of the Group Page, search for the American Horse Publications Group. The Group Page is for "AHP Members Only," where we can share publishing ideas or tips and correspond with your AHP friends. The page is not for solicitations and advertising. It's for the AHP family.



Let's all meet at the Peak

 Meet at the Peak logo bw 


Now that 2013 is underway, it's time to mark your calendar for June 20-22, 2013 for the AHP annual seminar in Colorado Springs, Colorado. Barrie Reightler, Director of Publications at Mid-Atlantic Thoroughbred, has created another great logo to inspire us all to meet at the Peak.


Speaker line-up

Headlining the speaker list are Ryan Dohrn, Jonathan Dorn and Milt Toby. Ryan Dohrn is CEO of Brain Swell Media LLC and presents two days of learning. Friday's sessions include "Our Future with Tablets," "Revenue Generating Web Sites and Digital Products" and "Strategic Planning/4D Revenue Media Success Model." Ryan's Saturday's sessions feature a sales track that includes four sessions focused on motivating and teaching you and your sales staff. Jon Dorn is General Manager, AIM Outdoor Group and Editor-in-Chief, Backpacker, and he presents two sessions on Friday afternoon including "Walking the Editorial/Advertising Line" and "How to Serve Your Readership: One Voice, Multiple Media, Broadening the Brand." Attorney Milt Toby addresses copyright, libel and other legal issues for freelancers and publishers in two sessions on Saturday.


Hotel reservations

The Colorado Springs Marriott has set up a link to AHP group reservations. The group code has already been entered with the king/double standard room rate of $120. All rooms come with either a mountain or city view, but views cannot be guaranteed at this rate. Book your room reservation.


Registration costs

Seminar registration includes three meals on Friday and Saturday, Thursday's welcome reception, and all sessions.

  • $300    Full Registration        
  • $250    Additional registrations from the same company
  • $200    Discounted registration for Individual members, Print Publications less than 5,000 circulation and Digital Media under 10,000 AUV
  • $125    Student Member 

Plan ahead

If you are planning to explore Colorado Springs, AHP will offer several optional activities on Thursday. Details will be announced as soon as possible. If you plan to explore on your own, the Colorado Springs Convention and Visitors Bureau  is a great place to get started.


Attorney Milt Toby addresses copyright, libel, and other legal issues at AHP seminar 

 Milt Toby new

Milt Toby is the author of Dancer's Image: The Forgotten Story of the 1968 Kentucky Derby, winner of the Dr. Tony Ryan Book Award for the best book about Thoroughbred racing published in 2011 and an American Horse Publications award for the best equine book of the year. An attorney based in Kentucky, Milt serves as Chair of the Contracts & Conflicts Committee for the American Society of Journalists and Authors and he is a frequent speaker on legal topics affecting writers, photographers, and publishers. Milt will present two sessions on Saturday, June 22 at the AHP "Meet at the Peak" Seminar in Colorado Springs. "Staying Afloat in a Sea of Change" will address self-help tactics for freelancers who want to protect their rights in a volatile publishing environment, and "Media Law Update" will be a review of copyright, libel, and other legal issues affecting magazine publishers. Milt will also moderate a Book Publishing: Sharing Ideas session on Friday, June 21.

Nominations due for 2013 Equine Industry Vision Award

Vision Award Logo 

Nominations for the Equine Industry Vision Award are due February 6, 2013. This award, sponsored by Pfizer Animal Health and presented by AHP, is the first of its kind to showcase innovation across the entire equine market, as well as ingenuity and service.


Anyone is eligible to be nominated, re-nominated, or to nominate a candidate for the award. Nominees may include individuals and/or organizations. Candidates may be considered for a single outstanding visionary achievement or for sustained outstanding contributions that have made a profound impact on the equine industry.


The 2013 Equine Industry Vision Award will be announced during a breakfast ceremony sponsored by Pfizer Animal Health on June 21, 2013, during the AHP Meet at the Peak Seminar in Colorado Springs, Colorado. 


To request a nomination ballot for the 2013 Equine Industry Vision Award, contact Judy Lincoln, EIVA Coordinator, American Horse Publications, at (386) 760-7743 or email ahorsepubs2@aol.com.


Nomination guidelines and ballot available online.


Adequan® to sponsor Human-Animal Bond Award in AHP Award Contest

Adequan® has been named the title sponsor for the Human-Animal Bond Award which is part of the AHP Annual Awards Contest. This Special Award is presented to the sole author of a single editorial article that best reflects and promotes the strengthening of the human-animal bond, highlighting the relationship between horses and people.


Entries will be judged for exceptional quality and on the ability to convey this concept and connect with the reader. Qualified entries include written articles published in AHP member print publications or online digital media dated 2012. The Adequan® Human-Animal Bond Award Winner is the author of the article, who will receive a special engraved trophy provided and presented by Adequan® at the AHP Awards Presentations to be held on June 22, 2013 in Colorado Springs, Colorado. The AHP print publication or digital media member in which the article was published will receive an engraved plaque presented by AHP. There will be only one winner.


Rules and entry forms for the 2013 AHP Annual Awards Contest are available online. 


The deadline date for entries is on or before Wednesday, February 13, 2013.  


Publishing news you can use


Your how to (gracefully) handle ad sales cancellations

By Carl Landau | January 21, 2013 | Niche Media


One of the taboo subjects ad sales people don't want to talk about is how to handle rejection or when an existing advertiser or sponsor cancels some business with you.

We recently had a vendor that we didn't renew an agreement with once their year-long contract was over. We liked them but decided to take it in-house. The sales person didn't handle it well and the transition to not using their services went anything but smoothly. I went from a fairly happy customer to a pissed off ex-customer.

As an ad sales person, don't ever let this happen to you! If you think about your current advertisers and sponsors, probably at some point the majority of them had to cancel or change their schedule. How you handle this is incredibly important for the long term relationship you want to establish with your clients.


Carl's 5 Tips for Overcoming Rejection on Canceled Ad Sales Programs:

  1. You need to push them a little to find out what the real reason is for canceling. The real reason may not be what they originally say.
  2. Don't be a pushover. If there is a contract, then remind them of the terms and how much money they will lose (or the special issue or extra distribution they'll be missing).
  3. Re-selling the ad program. We all hate it, but it seems like half the time we're reselling advertising we already sold. Just reminding them why they went into the magazine, website, or event they had signed up for.
  4. Point out that you can just delay the program for 2 months until they resolve whatever is the problem. (Money, delay in product development, change in management, or whatever.)
  5. If there is no turning back and they have to cancel, be just as nice as you were when they originally signed up. I hate seeing ad sales people that start out all super nice and sweet, but as soon as something goes a little south they turn into mean SOBs about it all. You need to be in it for the long run: work and plan for when they're going to come back, and do it in a positive and upbeat way. 

Niche Magazine Conference will be held on February 11-13, 2013 in Phoenix, Arizona. Niche Digital Conference will be held on September 30-October 2, 2013 in Nashville, Tennessee.



So you want to start a magazine?

By Samir Husni, Mr. Magazine | January 16, 2013


Believe it or not, even in a digital age, starting a magazine was, is and will continue to be a dream come true to many people of all ages. It is the first of three Fs that I believe every magazine person enjoys: Fun. A lot of fun. And, by the way if you want to know the other two Fs, here we go: Fame and Fortune.




26 Tips for getting started with social media marketing

By Debbie Hemley | January 22, 2013 | SocialMediaExaminer.com


Are you looking to get started with social media marketing? Do you want to reexamine how you've been using social networks? In this post, Debbie Hemley covers 26 tips, an A-Z guide, to help you understand the backbone of successful social media strategies.


We've listed Debbie's 26 tips. To read the entire post, click here.


1: Assess and Reassess

One way to assess whether to use one of the "big four" social networking sites is by looking at the number of users on each network.


2: Build a Group of Followers

Rome wasn't built in a day and neither are social media followers.


3: Curate Content

A good rule of thumb is the 80-20 rule-use 80% others' content and 20% your own.


4: Dedication for the Long Haul

Develop a reasonable, doable plan and stick to it year-round.


5: Elicit Responses

Ask questions on social networking sites.


6: Follow Twitter Lists

Twitter lists can provide a great resource for finding other profiles you may want to follow.


7: Goals Shouldn't be Hidden

Make your products and services easy to find so users know how to take the next step.


8: Hometown Perspective

Sometimes it can be confusing to understand the difference between social networking sites.


9: Industry Contacts + Clients = Users to Follow

When you follow your contacts and clients, you'll have an opportunity to read their news; see first-hand what content is important to their business; and comment, respond and further your dialogue.


10: Join the Conversation

Speaking of conversation, businesses who claim a presence on social networking sites need to have a unique and recognizable voice.


11: Keyword Research

Look for the best and most profitable keywords for your campaign.


12: Location, Location, Location

Follow Neil Patel's 8 strategies for local search that provide excellent guidelines to launch local campaigns.


13: Market Your Business Locally

With the rise of smartphones, tablets and mobile devices, local marketing has become increasingly important for businesses.


14: Netiquette and Response Time

Prompt response time is an essential part of social netiquette.


15: Objectives for Social Media Success

Forrester Research has identified five primary objectives for success: Listening, Talking, Energizing, Supporting, Embracing


16: Patience Is a Virtue for Social Media Marketers

Ilias Chelidonis, Founder of TheWebCitizen.com, reminds us, "In the case of social media, it is one piece of content at a time."


17: Quick on Your Feet

A negative comment can set off a chain reaction, so you need to be quick on your feet to diffuse things before they get any worse.


18: Round Robin Your Team's Thoughts

Confer with members of your team about company messages on social media and see what insights you gain.


19: Start Somewhere and Start Small

Whether it's one of the "big four" or YouTube, Pinterest, Yelp or one of the other many sites, choose what's most relevant for your business.


20: Time Allocation

How much time is your business spending on social media? What are the most time-consuming steps?


21: Update Overload Can Be a Problem

Communicate and educate. Don't inundate.


22: Voice Lessons

Does your business sound like someone people will want to talk to? Another way of looking at it-would you want to talk to you?


23: Ways to Capture Different Kinds of Visitors

Hook your visitors.


24: (E)xplore the Social Media Ecosystem

Danielle Brigida, Sr. Manager of Social Strategy and Integration at National Wildlife Federation, compares the exploration of social media to finding your niche in the natural world-hiking a new trail, observing a stream or other surroundings.


25: Yield Deeper Customer Relationships Via Social Networks

Are you deepening your customer relationships with social media? What do you need to do differently to make it happen?


26: Zero Cost of Entry, but Is Social Media Really Free?

What resonates for you? If your business is getting started or refreshing your social media marketing efforts, what aspects do you need to focus on more intently?


About the Author, Debbie Hemley

Debbie Hemley is a social media consultant and blogger. She helps businesses develop and maintain social media content strategies with a unique combination of web marketing and content creation.


AHP Member referral program

Refer an equine-related business, media, or colleague to become a new AHP Member and you'll save money on your 2013 Colorado Springs seminar registration.


The greatest source of new AHP members is through referrals and we want to thank those members who spread the word about joining AHP. Between November 1, 2012 and June 14, 2013, whenever you refer an equine-related business, media, or colleague to become a new AHP member, you will earn a $10 credit for every new member who mentions your name on their application. Members can earn up to ten $10 credits or maximum of $100 toward their registration fee for the AHP Meet at the Peak Seminar in Colorado Springs on June 20-22, 2013.


Here are the guidelines:  

  • Credits are non-transferrable and issued to current AHP members only
  • AHP member or staff must attend the 2013 Seminar to redeem credits for registration
  • Referrals must be new 2013 members only
  • $10 is available to current AHP members only; non-members must join for 2013 to receive credit
  • AHP member's name must be listed on new member application in the "referred by" space to receive $10 credit
  • Notification of credit for referral will be sent via e-mail once the new member has paid in full and AHP will maintain a record of credits issued.
  • Maximum ten $10 credits issued during the effective period from 11/1/12 to 6/14/13.
  • Credits are good for 2013 seminar registration only.
  • Credits are issued to one member only and cannot be split among members.
Submissions for AHP For the record may be sent to editor Chris Brune at ahorsepubs@aol.com
For more information on AHP or any of its programs, contact:
49 Spinnaker Circle, South Daytona, FL 32119
PHONE: 386.760.7743 / FAX: 386-760-7728
To unsubscribe from the AHP e-list, contact ahorsepubs@aol.com