AHP New Logo


 For the Record

Association newsletter for equine publishing media

November/December 2012
Nominate a Visionary
Jon Dorn to Speak in Colorado Springs
2013 Awards Contest
Don Burt Remembered
Publishing News


Publishing Sites to Bookmark


Internet Strategy and Advice


Get 10,000 Fans

Empowering business owners to use Facebook's social network to grow their business through proven marketing strategies


Matt Bailey's Blog on Making Online Marketing Logical


Smart thinking...pass it on.

Social Media Examiner

Your Guide to the Social Media Jungle 


The Future of Publishing

Thad McIroy Blog


Convince & Convert 

Jay Baer on Social Media


Magazine and eMedia Publishing Professional and Social Network 


Niche Media Blog


Content Marketing Institute 

Social Media News

Web-based project management


Publishing Business Pinterest Page


New Members

Visit the online AHP Membership Directory
for complete listings. 



Eventing USA

The Heartland Horsetrader






BioStar EQ

Cavalia USA, Inc.


Western Dressage Association® of America



Stacy V. Bearse

Kimberly Brown

Christy Corp-Minamiji, DVM 

Kimberly Foreman

Rebecca Gimenez

Robert Heleringer

Dawn Kirlin

Anne Lang



Cody Jeffery


Publishing Events


Niche Magazine Conference

February 11-13, 2013

Tempe Mission Palms

Phoenix, Arizona 



AHP Meet at the Peak Seminar

June 20-22, 2013

Colorado Springs Marriott

Colorado Springs, Colorado


Niche Digital Conference

Sept. 30-Oct. 2, 2013

Nashville, Tennessee


AHP 2014 Seminar

June 19-21, 2014

Francis Marion Hotel

Charleston, South Carolina


2012-2013 Board of Directors  




Cowboy Publishing Group


1st Vice President


The American Quarter Horse Journal


2nd Vice President


The Horse


Executive Board Members



Individual Member



Individual Member


Immediate Past President


California Riding Magazine


Executive Director






USHJA In Stride






USDF Connection



Horse & Rider



Individual Member



BowTie, Inc.


Member News 


Adam Choate has joined the American Horse Council staff as the Director of Health and Regulatory Affairs. His responsibilities will include equine health issues, welfare issues, and state, federal and international requirements regarding the movement of horses. He will be the principal AHC contact to the U.S. Department of Agriculture. Mr. Choate graduated from the University of Mississippi in 2006, where he double-majored in History and Psychology. In 2009, he earned his law degree from Mississippi College School of Law. Before coming to Washington, Adam served as an attorney for the Mississippi Department of Human Services. More recently, he worked as a legal fellow for U.S. Senator Thad Cochran (R-MS).


Paso Fino Horse Association (PFHA) has officially named Sally Walker as its new Executive Director. The association president stated that Walker was chosen to serve as the organization's Director from over 70 candidates elicited through a nationwide search. Walker comes to PFHA with extensive leadership experience in the nonprofit, corporate, and private business worlds. She is also a lifelong horsewoman. Most recently, Walker served as the Executive Director of conservation organizations in New York and North Carolina, where she was tapped for regional and statewide roles representing the industry on television and radio, and at community and civic events.


Kimberly S. Brown has been named Associate Publisher/Editor for the quarterly EquiManagement magazine owned by Active Interest Media (AIM). Brown will develop and manage the print and digital editorial of EquiManagement's magazine and website beginning in 2013, as well as develop and launch projects for the veterinary-only brand that is focused on business solutions for equine practitioners. In 1980 Brown started as a staff writer for The Blood-Horse, and her career at that publishing company spanned 29.5 years. Her final position at that company was Publisher/Editor of The Horse: Your Guide To Equine Health Care and its associated digital products. In 2010 Brown left Blood-Horse Publications to join Dr. Joe Pagan's internationally renowned equine nutrition and research company Kentucky Equine Research (KER). Her main role was to assist KER in developing digital outreach on behalf of that company and their global feed manufacturer partners. The marketing team at KER, led by Brown, developed the outstanding content-driven website Equinews.com (recognized as a top-three Addy Award finisher for design), and they created award-winning newsletters and content as recognized by AHP. KER will remain a key client for Brown's THIN Inc. in 2013.

Membership Renewal Reminder
2013 membership begins on January 1, 2013. Two notices have been mailed to members. If you have not received your renewal notice, contact Chris at ahorsepubs@aol.com


AHP Quick Links...
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Request to join the AHP Facebook Group Page

AHP members are invited to join the American Horse Publications group page on Facebook. A Group Page is different from a Fan Page on Facebook. If you are not part of the Group Page, search for the American Horse Publications Group. The Group Page is for "AHP Members Only," where we can share publishing ideas or tips and correspond with your AHP friends. The page is not for solicitations and advertising. It's for the AHP family.





Wishing everyone a happy,
healthy and
successful 2013!
See you in
Colorado Springs!
Chris and Judy 

Nominations sought for Equine Industry Vision Award

Vision Award Logo 

Pfizer Animal Health enters its 12th year as sponsor of the prestigious Equine Industry Vision Award in partnership with American Horse Publications (AHP). Nominations are now open for the award, the first of its kind to showcase innovation across the entire equine market, as well as ingenuity and service.


Since its inception in 2002, there have been many worthy nominees for the Equine Industry Vision Award. Anyone is eligible to be nominated, re-nominated, or to nominate a candidate for the award. Nominees may include individuals and/or organizations. Candidates may be considered for a single outstanding visionary achievement or for sustained outstanding contributions that have made a profound impact on the equine industry.


The 2013 Equine Industry Vision Award will be announced during a breakfast ceremony sponsored by Pfizer Animal Health on June 21, 2013, during the AHP Meet at the Peak Seminar in Colorado Springs, Colorado.


Past award winners are truly visionaries who have contributed to the growth and preservation of the equine industry. If you know an individual or organization that deserves to be recognized for vision and contribution for the 2013 award, nominations are due on or before Feb. 6, 2013.


To request a nomination ballot for the 2013 Equine Industry Vision Award, contact Judy Lincoln, EIVA Coordinator, American Horse Publications, at (386) 760-7743 or email ahorsepubs2@aol.com.


Nomination guidelines and ballot available online.

Backpacker editor to speak at Colorado Springs

Jonathan Dorn Jonathan Dorn, General Manager, AIM Outdoor Group and Editor-in-Chief, Backpacker, will present two sessions on Friday afternoon, June 21at AHP's "Meet at the Peak" Seminar. A lifelong outdoor enthusiast, Jon loves to explore the world's most remote wild places and has been helping others enjoy new adventures for 15 years through his writing and editing. In recent years, he has led Backpacker to a series of editorial honors, including five National Magazine Awards. In 2009-2010, Jon supervised the reinvigoration of American Cowboy's print and digital properties, guiding both through redesigns based on extensive reader research. He now manages AIM's Outdoor Group, which includes Backpacker and Climbing magazines; four national park titles led by Yellowstone Journal; and a B2B division led by SNEWS and Outdoor Retailer Daily. His sessions include "Walking the Editorial/Advertising Line" and "How to Serve Your Readership: One Voice, Multiple Media, Broadening the Brand."


The 2013 Seminar webpage has been posted to the AHP website. It's currently a work in progress as we begin gathering the speakers, sessions and activities for the June 20-22 program to be held at the Colorado Springs Marriott.


Ready to book your room?

The Colorado Springs Marriott has set up a link to AHP group reservations. The group code has already been entered with the king/double standard room rate of $120. All rooms come with either a mountain or city view, but views cannot be guaranteed at this rate.

Online Reservations Link


Let's meet at the Peak in 2013!

Spread the news! Student Award Contest deadline is January 15th


The 2013 AHP Student Award Contest will award up to three $750 travel awards to attend the AHP Seminar in Colorado Springs, Colorado on June 20-22, 2013. Travel Award winners have an opportunity to meet leading equine publishing professionals and discuss career possibilities during the three days of educational sessions and related activities. One Travel Award winner will be selected at the seminar as the 2013 Student Award winner, who will win a cash award of $1,000.


Students are eligible to enter the contest if they are a high school senior or an undergraduate college student during the 2012-2013 undergraduate college year, with at least one semester before graduation at the time of application. All qualified applicants will receive a complimentary Student annual membership, a complimentary Student registration certificate for the annual seminar and a critique of their resume. The AHP Student Award Contest is open to residents of the US and Canada only.


Student Award applicants are required to apply by January 15, 2013. To view guidelines and download application, click here.

What's new for the 2013 AHP Annual Awards Contest?



The Board of Directors and Awards Committee have reviewed the contest guidelines and class list and here are some of the changes you can expect in 2013. Rules and entry forms will be posted to the AHP website by January 4, 2013. The entry deadline date is February 13, 2013


Several Editorial Content (print) classes were revised:

  • News Reporting Breaking Story and Related Feature were combined into one class renamed News Reporting Single Article
  • Personal Single Column and Editorial Opinion Column were combined and renamed Personal Single Column with three circulation divisions.
  • Freelance Writer Equine-related Journalism class now includes both print and online entries.

 Photography and Illustration classes now include both print and online entries.


Several new opportunities for Individual Members were added:

  • Freelancers have an opportunity to enter their work published in members and non-members in the Freelance Writer Equine-related Journalism class and the NEW Freelance Editorial Photograph class.
  • Freelancers are now eligible to enter the design print classes. As in editorial content classes, entries must be accompanied by a letter of written support from the publisher. Publishers have first right to enter the design themselves. Design entries must have been published in an AHP Member print publication.

Publication Staff Single Advertisement (print) is now one class for all circulation categories.


General Excellence division now includes all print publication formats (magazine, tabloid, newspaper) and have been divided into 5 classes.


Specialty Publications class combines directories, show and event programs and single issue publications into one class renamed Equine-related Specialty or Custom Publication class.


Equine-related Book class is now open to both printed hardback and paperbacks and e-books, which can be submitted in print form or by link.


Digital Media division includes several revisions:

  • Equine-related Video or DVD class permits entries as a link or DVD. Entry must be created and submitted by an AHP member (Digital Media, Corporate, Individual, Student), but does not require the video to be published on an AHP Digital Media member website.
  • Equine-related Digital Edition entries include digital editions that are AHP Digital Media members as well as Digital Editions published on a Digital Media member website.

In order to enter the 2013 Awards Contest, you must have paid your annual membership dues for 2013 by the submission date. Renewal notices have been mailed. If you did not receive your renewal notice or have misplaced it, please contact Chris at (386) 760-7743 or ahorsepubs@aol.com.

It's time to select your entries for the AHP 2013 Awards Contest for material published in and dated 2012.  The AHP Annual Awards Contest is for AHP members in good standing and entries must be published in publications and/or web sites that have an AHP membership. As a member organization, the primary goal of the AHP contest is to reward and recognize its members; however the contest offers several classes which will allow entries from non-member publications. These classes are Student Equine Journalism, Freelance Writer Equine-related Journalism (print and online), Freelance Editorial Photograph (print and online) and the Alltech A+ Equine Journalism Award.

Horse industry mourns loss of Don Burt  

The horse indDon Burtustry mourned the loss of a great innovator and ambassador in equestrian sport with the passing of Don Burt in November. A horseman, leader, visionary, and above all, gentleman were on the short list of words used to describe Don Burt when he was inducted into the American Quarter Horse Hall of Fame in 2004.

on grew up in Burbank, California, which during the 1930s was a horse-showing capital. He, his father and grandfather all made a living raising horses. A training injury later in life led Don to judging and he judged the AQHA World Championship Show seven times, the AQHYA World Championship Show three times, and was named judge of the year for the American Horse Shows Association (now USEF) 10 times. His influence reached outside the Reining and Quarter Horse circles as Burt showed and judged in almost every major breed division. Don retired from judging when he was elected to the AQHA Executive Committee in 1992. He became AQHA's 46th president in 1996. 

For over 50 years, Burt served the discipline of Reining and equestrian sport as a whole, heading the effort to secure the approval of Reining as the FEI's first Western discipline. He was a cherished member of the United States Equestrian Team Board of Trustees from 1999-2003, as the Vice President of Reining.

In 2003, Burt was honored with the Equine Industry Vision Award. Sponsored by Pfizer Animal Health and presented by American Horse Publications, the award showcases innovation across the equine industry and recognizes ingenuity and 
service within the horse world.


In 2007, Burt was awarded the USEF Lifetime Achievement Award and the Jimmy A. Williams for his decades of services to the equestrian industry. He was also added to the Honor Roll of Distinguished Officials in 2011. 

Most recently, Don wrote a monthly column, "On The Rail," for The American Quarter Horse Journal.  


Photo Credit: Daniel K. Lew


AHP Member referral program

Refer an equine-related business, media, or colleague to become a new AHP Member and you'll save money on your 2013 Colorado Springs seminar registration.


The greatest source of new AHP members is through referrals and we want to thank those members who spread the word about joining AHP. Between November 1, 2012 and June 14, 2013, whenever you refer an equine-related business, media, or colleague to become a new AHP member, you will earn a $10 credit for every new member who mentions your name on their application. Members can earn up to ten $10 credits or maximum of $100 toward their registration fee for the AHP Meet at the Peak Seminar in Colorado Springs on June 20-22, 2013.


Here are the guidelines:  

  • Credits are non-transferrable and issued to current AHP members only
  • AHP member or staff must attend the 2013 Seminar to redeem credits for registration
  • Referrals must be new 2013 members only
  • $10 is available to current AHP members only; non-members must join for 2013 to receive credit
  • AHP member's name must be listed on new member application in the "referred by" space to receive $10 credit
  • Notification of credit for referral will be sent via e-mail once the new member has paid in full and AHP will maintain a record of credits issued.
  • Maximum ten $10 credits issued during the effective period from 11/1/12 to 6/14/13.
  • Credits are good for 2013 seminar registration only.
  • Credits are issued to one member only and cannot be split among members.
Publishing news you can use


Your Place in the Media Wars

By Robert M. Sacks | Publishing Executive | November 1, 2012


If you are serious about your career in publishing, then you need to read this article written by Bo Sacks and published in Publishing Executive, Nov/Dec 2012 issue. Bo takes a quick review of how the publishing industry is faring in the media wars of the 21st century and highlights a few recent statistics and presents his deductions.


Keeping in mind the ideas he presents, here is his end-of-the-year advice for perpetuating a career with serious longevity.


1. Knowledge is power and industry knowledge is employment power.


2. Network and join professional organizations as if your job depends upon it.



3. You have either a job or a career.


To read the entire article that includes statistics, deductions and tips for a longterm career in publishing, click here



Book Review - Engagement Marketing: How Small Business Wins in a Socially Connected World


By Patricia Redsicker | Published by SocialExaminer.com | November 29, 2012


What is Engagement? According to Gail Goodman, author of Engagement Marketing: How Small Business Wins in a Socially Connected World, engagement is when people qualify themselves - when a prospect raises her hand and says, "Yes, I'm interested in your company. Help me to get to know you a little more."


Invariably people who have engaged with you online become customers at higher rates, and they in turn tell their friends about you, revving up your marketing engine over and over again.


Gail Goodman, CEO of Constant Contact, wrote this book for small business owners who understand what it's like to struggle to find new customers, retain old ones and get the biggest bang for your marketing buck. As a small business expert, she knows firsthand that word-of-mouth and social media marketing can be game-changers for small organizations looking to achieve more success.


This book is about making your company so interesting and providing so much value that people will want to stay connected and maintain a relationship with you. If you're a small business owner who wants to strengthen engagement with existing customers, get more repeat sales and even more referrals, Engagement Marketing is exactly the book for you.


Engagement Marketing: How Small Business Wins in a Socially Connected World is available in hardcover and Kindle edition on Amazon.com as well as Barnes & Noble and Books-a-Million.


To read the entire book review, click here:


9 Ways to Improve the Impact of Your Email - The Works


By Chris Brogan | November 26, 2012 | Published by www.chrisbrogan.com


Want to know how to get your email answered? Need more impact in what you do? Want more time? I've got ideas.


We're all flooded with email, so how can magazine publishers and ad sales reps get their emails opened, read, and responded to? It doesn't take magic - here are 9 simple ways to do it.

  1. 1 subject per email. Ask only 1 question.
  2. Brevity. Short sentences. Less than 300 words.
  3. Remove that bunch of "general's ribbons" that makes up your signature. Pick 1, 2 tops ways for people to reach you.
  4. Use plain text, or the simplest possible HTML. Flashy and fancy or (shudder) stationary never help.
  5. Pick unique times of day to send, instead of during work hours. (My free newsletter goes out Sunday!)
  6. Use bullets or numbers to make your emails even faster to answer.
  7. Remove the "biography" or "liner notes" from your email and just ask what needs asking.
  8. Ask all the pertinent questions in the first email, instead of stringing them out. (Conflicts with #1, I know!)
  9. Make every reply either clear in the follow-up question or definitive in the ending of the correspondence. Work towards ONLY those two responses.

To read the entire article, click here.


Submissions for AHP For the record may be sent to editor Chris Brune at ahorsepubs@aol.com
For more information on AHP or any of its programs, contact:
49 Spinnaker Circle, South Daytona, FL 32119
PHONE: 386.760.7743 / FAX: 386-760-7728
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