New Members
CORPORATE MEMBER
Equisupplies, LLC
INDIVIDUAL MEMBERS
Nan Martin
Katie Shoultz
STUDENT MEMBERS
Abigail Blatte
Lisa Garr
Morgan Jones
Jenna Regan |
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Publishing Events
AHP SEMINARS
June 20-22, 2013
Colorado Springs Marriott
Colorado Springs, Colorado
June 19-21, 2014
Francis Marion Hotel
Charleston, South Carolina
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2012-2013 Board of Directors
President
PATTY TIBERG
Cowboy Publishing Group
1st Vice President
CHRISTINE HAMILTON
The American Quarter Horse Journal
2nd Vice President
STEPHANIE CHURCH
The Horse
Executive Board Members
DIANA DE ROSA
Individual Member
TRACY GANTZ
Individual Member
Immediate Past President
CHERYL ERPELDING
California Riding Magazine
Executive Director
CHRISTINE W. BRUNE
Directors
WHITNEY ALLEN
USHJA In Stride
KIMBERLY S. BROWN
KER/Equinews
EMILY KOENIG
USDF Connection
JENNIFER PAULSON
Horse & Rider
MILT TOBY
Individual Member
PAT TROWBRIDGE
BowTie, Inc.
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Member News
Recent changes to the American Paint Horse Association's Publications Department leadership are poised to bring growth and progress to the association's three flagship magazines: the Paint Horse Journal, Paint Horse Connection and Paint Horse Racing. Beginning with the November issue of the Paint Horse Journal, former Managing Editor Jessica Hein takes the reins as editor of the Journal and Paint Horse Racing. A veteran of the APHA publications team, Jessica joined the association in 2006, first serving as a staff writer/photographer before quickly rising through the publications ranks. Moving into the newly created position of content innovation director, Tonya Ratliff-Garrison will reenergize the Paint Horse Connection into a premiere equestrian lifestyle magazine. Tonya came on as editor of the Paint Horse Journal, Paint Horse Connection and Paint Horse Racing in October 2010, and guided the publications to multiple top honors in the Livestock Publication Council and the American Horse Publications, including the coveted general excellence award for the Paint Horse Journal.
Jennifer Lapasnick, former Account Executive at Thoroughbred Times, has been named National Sales Manager of Mid-Atlantic Thoroughbred. In addition to national product and services accounts, Jennifer will be in charge of farm and stallion accounts in New York and other states outside of the Mid-Atlantic region. Jennifer brings more than 14 years of advertising and publishing experience to the table, most recently serving as the Southwest, West Coast and Florida Territory Manager handling a wide range of accounts including stallion/breeding farms, consignors, trainers, racetracks, and product accounts for Thoroughbred Times. As an avid and active Quarter Horse owner she often trail rides and hits the local show circuit with her daughter and son. She will continue to reside in Kentucky.
The Equine Land Conservation Resource (ELCR) is proud to announce Anna Gibson of Alexandria, Virginia has joined the organization as Chief Executive Officer. Gibson willing be heading up an expert team of staff and volunteers dedicated to the conservation of land for horse-related activity, a mission which recently earned ELCR the 2012 Equine Industry Vision Award. Gibson, a lifelong equestrienne, comes to ELCR with almost twenty years of professional experience in conservation, communications and development. Gibson is a graduate of East Tennessee State University and attended Campbell University School of Law. An accomplished Three Day Event rider, she looks forward to devoting a great deal of time to training and competing in eventing and dressage in Kentucky. |
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Sharing Ideas
20 Niche Magazines Share Great Revenue Ideas
by NicheMedia
Want new ideas to expand your niche publishing empire or create new revenue streams? Connect with fellow niche magazine publishers to share strategies for success! CLICK HERE
AHP members are encouraged to share ideas, links, articles and information relative to equine publishing with their fellow members. Please send your
submissions to Newsletter Editor, Chris Brune at ahorsepubs@aol.com for consideration in the newsletter. |
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Your response matters. Take the AHP membership survey today.
AHP is conducting a survey of its members to gather feedback on member services and demographics. Whether you are a new member or long-time member of the AHP family, your responses are important and appreciated.
If you haven't responded yet, please click on the link.
This link is uniquely tied to this survey and your email address. Please do not forward this link.
Thanks for your participation! |
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Membership Renewal Reminder
First renewal notices for 2013 membership were mailed to members starting November 1. Annual Dues begins on January 1, 2013. |
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AHP Quick Links...
Request to join the AHP Facebook Group Page
AHP members are invited to join the American Horse Publications group page on Facebook. A Group Page is different from a Fan Page on Facebook. If you are not part of the Group Page, search for the American Horse Publications Group. The Group Page is for "AHP Members Only," where we can share publishing ideas or tips and correspond with your AHP friends. The page is not for solicitations and advertising. It's for the AHP family.
LINKED IN
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AHP hosts its first webinar for members
AHP will begin offering additional educational services to members with its first FREE webinar scheduled for November 13, 2012 at 1:00 p.m. EST. Members are familiar with AHP's outstanding annual educational seminar. Now the association will offer webinars as an added benefit throughout the year. These webinars will focus on a variety of topics that will be useful to all equine media, freelancers and equine-related businesses. AHP plans to follow up this first webinar with four new webinars in 2013.
The topic of the first webinar is Facebook EdgeRank: Engaging Your Audience and will be presented by Elisabeth McMillan, EquestrianProfessional.com, and Chad Mendell, CowDog Media. This webinar focuses on Facebook's SEO (search engine optimization) called EdgeRank. First, we will briefly explain the basics of EdgeRank, how it works, and the reasons for using it. Next, you will learn how to set it up and evaluate the results/stats. Then, we will show you what to do with the results/stats to help your business to grow in numbers/revenue. Finally, we will expand on how to engage your audience and build a loyal fan base. This session will provide hands-on information and tips for the beginner to the advanced user.
Register Today!
Webinar ID: 102-603-043
For more information about this webinar, contact Chris Brune, American Horse Publications at ahorsepubs@aol.com. |
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Student Award Contest celebrates 20 years in 2013
The AHP Student Award program, started in 1993, was initiated to promote awareness of the career opportunities available to college students interested in equine publishing. In 2013, the Student Award program will celebrate its 20th anniversary. "This program has been a win-win for both the students and the association," says AHP Executive Director Chris Brune. "Not only does it offer students a chance to learn about a career they may be passionate about, but it also has given equine publishing a long list of talented young people who are an asset to our industry and our association."
Spread the News!
The 2013 AHP Student Award Contest will award up to three $750 travel awards to attend the AHP Seminar in Colorado Springs, Colorado on June 20-22, 2013. Travel Award winners have an opportunity to meet leading equine publishing professionals and discuss career possibilities during the three days of educational sessions and related activities. One Travel Award winner will be selected at the seminar as the 2013 Student Award winner, who will win a cash award of $1,000.
Students are eligible to enter the contest if they are a high school senior or an undergraduate college student during the 2012-2013 undergraduate college year, with at least one semester before graduation at the time of application. All qualified applicants will receive a complimentary Student annual membership, a complimentary Student registration certificate for the annual seminar and a critique of their resume. The AHP Student Award Contest is open to residents of the US and Canada only.
Student Award applicants are required to apply by January 15, 2013. To view guidelines and download application, CLICK HERE .
For more information about AHP student programs, contact Judy Lincoln, American Horse Publications, (386) 760-7743, or e-mail: AHorsePubs2@aol.com |
Are you ready to "Meet at the Peak?"
The 2013 Colorado Springs Seminar has been named.
With over 60 seminar names submitted for consideration, the AHP Board of Directors sent their top five favorites to be surveyed by the AHP membership. The five finalists names were: Best of the West, Meet at the Peak, Ride to the Summit, Rocky Equine High and Summit at the Springs. All suggested names were submitted to the AHP Board and membership anonymously.
A very tight race where the results changed hourly was decided by 117 member votes at midnight on October 15th. "Meet at the Peak" was at the top of the list followed by Summit at the Springs and Ride to the Summit, separated by only one vote.
Who submitted the winning name? "Apparently after visiting Colorado Springs last year, I was inspired," says Chris Brune. "These were all really great names and I would have loved any of the five. I thought each one brought a unique look at the best of the west that Colorado Springs has to offer from mountains and springs to horses and riding." The other finalists' seminar names were the creations of L.A. Pomeroy, Diane Rice and Judy Lincoln.
Once the seminar has a name, it becomes a reality to anticipate and prepare for. The survey also indicated that 93.2% of members are planning or hope to attend the seminar scheduled for June 20-22, 2013 at the Colorado Springs Marriott.
Let's all Meet at the Peak!
Ready to book your room?
The Colorado Springs Marriott has set up a link to AHP group reservations. The group code has already been entered with the king/double standard room rate of $120. All rooms come with either a mountain or city view, but views cannot be guaranteed at this rate. |
Ryan Dohrn returns to speak in
Colorado Springs
Ryan Dohrn is no stranger to AHP members. Most likely, you know him from his years with HorseCity.com or as a mentor with his current company BrainSwellMedia or as a two-time guest speaker at AHP seminars in Albuquerque and San Diego. His three sessions in San Diego ranked among the highest and received rave reviews.
"Ryan Dohrn was fantastic! Really kept us engaged the entire time and had many great ideas that we've already implemented back at the office."
"Ryan Dohrn got me excited about advertising!"
Ryan will present seven sessions at the AHP "Meet at the Peak" Seminar in Colorado Springs on June 21-22, 2013. The first day will include:
- Our Future With Tablets: A detailed look at the future of tablet publishing. Pricing, sales, staffing and more.
- Revenue Generating Web Sites and Digital Products: A detailed look at magazine web sites and other digital magazine products. See what others are doing to make money today. This will lead to strategic planning.
- Strategic Planning/4D Revenue Media Success Model: Bring in new customers faster and keep them longer. A detailed look at the creation of a client education program and a client retention program.
The next day features a sales track and includes four sessions focused on motivating and teaching you and your sales staff.
- New Media Sales Process For Success: Super charge your sales process. Bring in clients faster and keep them longer. Ryan details a specific new media sales process for success.
- Creating and Executing Your Big 50 Prospect List: This is a brand new way of prospecting! Ryan will show how to prospect and handle 50 new clients in the next 30 days. Plus, voice mails and emails for success in precise detail on the Big 50.
- LinkedIN training and Online Recon for Sales: Knowing how to find new business and maximize old business is critical. Ryan will show ad reps how to use LinkedIN and Google to learn more about your clients to grow better and stronger relationships.
- Time Management for Sales Success: Nothing boring like "work smarter"... Real sales tips from an active ad sales rep to reclaim 8 hours per week and win more business faster.
Ryan Dohrn is the CEO of Brain Swell Media LLC, which he founded after 15 years in the mainstream publishing and media industry. As the former General Manager of Morris Magazines Interactive, Ryan created and managed the Internet strategies for 12 magazine web properties, one of which was top 500 consumer magazine Western Horseman.
Ryan is an Emmy award winning TV producer, has overseen over 3,000 Web site builds, is an internationally acclaimed speaker, has been featured in USA Today, on ABC, CBS and FOX TV stations, on Forbes.com and has personally impacted millions of dollars in online and related media revenues for media companies large and small. He is also proud to be a part of the wildly popular Camp Niche held across the nation for niche magazine sales executives.
Ryan is the father of two boys; Dylan and Ethan. As a family, the Dohrn's raise AQHA race horses and Corgi dogs. With wife Andre' they own several prominent barrel racing stallions and are the owner of Synergy Stables formerly Rose Hill Plantation. |
You've got friends and we want to meet them
Refer an equine-related business, media, or colleague to become a new AHP Member and you'll save money on your 2013 Colorado Springs seminar registration.
The greatest source of new AHP members is through referrals and we want to thank those members who spread the word about joining AHP. Between November 1, 2012 and June 14, 2013, whenever you refer an equine-related business, media, or colleague to become a new AHP member, you will earn a $10 credit for every new member who mentions your name on their application. Members can earn up to ten $10 credits or maximum of $100 toward their registration fee for the AHP Meet at the Peak Seminar in Colorado Springs on June 20-22, 2013.
Here are the guidelines:
- Credits are non-transferrable and issued to current AHP members only
- AHP member or staff must attend the 2013 Seminar to redeem credits for registration
- Referrals must be new 2013 members only
- $10 is available to current AHP members only; non-members must join for 2013 to receive credit
- AHP member's name must be listed on new member application in the "referred by" space to receive $10 credit
- Notification of credit for referral will be sent via e-mail once the new member has paid in full and AHP will maintain a record of credits issued.
- Maximum ten $10 credits issued during the effective period from 11/1/12 to 6/14/13.
- Credits are good for 2013 seminar registration only.
- Credits are issued to one member only and cannot be split among members.
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Publishing news you can use
Are you one of the lucky ones with Custom YouTube Thumbnails?
By James Wedmore | Published November 6, 2012 | SocialMediaExaminer.com
One of the exciting new features that YouTube is rolling out is the Custom YouTube Thumbnail. Until now, YouTube randomly selected three still images for you to choose from to use as your video's thumbnail.
But this is changing. Select users can now upload an image of their choosing to represent their video. This custom thumbnail will be displayed in search result pages, related videos and as the start image on embedded videos.
One of the easiest ways to get more views on your videos is to have an appealing thumbnail image. When you have little control of your thumbnail selection, you leave a lot up to chance. But there's more. YouTube actually measures the click-through rate (CTR) of your video. A good thumbnail = more views.
To check if you're one of the lucky YouTubers, head on over to your Video Manager and select the Edit button on any one of your past videos. Below the three options for thumbnails, you could discover the Custom Thumbnail button.
If you discover you have already been given this powerful marketing gift, pay close attention: You need to create custom thumbnails for all of your past videos as soon as possible. A custom thumbnail option is too powerful and it may be abused. When that happens, YouTube may just take it away for good.
The following are a few tips to follow to make your thumbnails as effective as possible:
1: Make it Relevant!
Make the effort to choose thumbnail images relevant to your video.
2: Find the Perfect Still Shot
Choose thumbnail images that capture your viewers' attention.
3: Add Text
A thumbnail image should highlight the contents of the video.
4: Add Color
Bright neon colors tend to stand out. Incorporate bright, contrasting colors into your thumbnail so the viewer's eye travels right over to you!
Unfortunately, not everyone has this new option. Seems YouTube is using a random selection method as to who gets the feature. We can only hope that YouTube is slowly rolling this feature out to all (fingers crossed).
If you don't have the custom thumbnail feature, go ahead and activate the monetization feature on your account, and just be patient. I believe monetizing your channel helps your chances--even though I've found non-monetized channels with this function available. To enable monetization on your YouTube channel, go to Settings, select Monetization and activate it.
Even though you want your channel monetized, you can select which of your videos will have advertisements. You'll want to deselect as many as possible. I decided to simply have three or four of my oldest videos monetized.
To read the entire post by James Wedmore, click here.
How to effectively rebrand your social media profiles
By AJ Kumar | Published November 5, 2012 | SocialMediaExaminer.com
Are you considering a rebrand of your company's existing social identity? Before we review the process of rebranding your social media profiles, consider whether a rebranding is truly right for your company.
Your social networking profile branding plays a major role in your company's online image. If you're only conducting a rebrand because you like the sound of a new name better, your end results may not be worth the extra effort and potential for losses involved in the rebranding process.
As a result, rebranding is best suited for companies that are:
- Changing their overall structure (perhaps as the result of a merger or acquisition).
- Substantially diversifying their product offerings (to the point where the existing identity is no longer applicable).
- Addressing business aspects that are outdated or failed.
If you're approaching the rebranding process for one of these reasons, then here's what you need to do to rebrand your social media profiles.
Step #1: Do Your Due Diligence
To avoid missteps that may tarnish your brand's reputation, carry out the following tasks before even hinting to your audience about the potential for a rebranding:
- Secure the .com version of your new brand name's URL.
- Make sure that the Twitter handle you want associated with your new brand is still available.
- Run focus groups with existing customers to uncover any hidden issues with your proposed rebranding.
Step #2: Understand Social Network Limitations
As you prepare for rebranding, there are some limitations that restrict your ability to change profile information. While these restrictions shouldn't affect your ultimate ability to rebrand your social media profiles, you'll want to account for them before you begin undertaking the change process.
Facebook: Currently, Facebook does not allow page owners to change the names of their pages once they've accrued 200 likes, in order to prevent the buying and selling of Facebook fans.
Twitter: Changing your username and profile information within Twitter is quite easy.
YouTube: While YouTube doesn't allow users to change their registered usernames, it is possible to create vanity URLs that effectively "mask" an old channel's content to display at a rebranded URL.
LinkedIn: Finally, while there are no issues changing your personal LinkedIn profile, the rebranding process becomes more complicated when it comes to LinkedIn Groups and Company Pages.
Step #3: Communicate Clearly to Your Customers
Make sure that all of the following elements play a part in your communications strategy.
- Create a video explaining the reasoning behind your rebranding
- Make it very clear what is and is not changing
- Communicate using as many formats as possible
Don't expect that your customers will be on board with your rebranding process initially. However, by clearly communicating from the get-go, you'll ensure the process is carried out in the appropriate order and you'll minimize the impact of lost customers and goodwill as you rebrand your image.
Considering rebranding your social media profiles?
For more details and procedures, read the entire post by Al Kumar.
CLICK HERE. |
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Submissions for AHP For the record may be sent to editor Chris Brune at ahorsepubs@aol.com
For more information on AHP or any of its programs, contact:
AMERICAN HORSE PUBLICATIONS
49 Spinnaker Circle, South Daytona, FL 32119
PHONE: 386.760.7743 / FAX: 386-760-7728
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