Musings -

    Your Name Says It All

       The key to creating your brand is having a very clear name and tagline and consistency.  It should contain information about your product or your promise, (i.e. "Are you in good hands?")  This very familiar tagline/slogan promises that they will take care of you and make you comfortable with their product.

       When potential customers are trying to find you one of the first places they look is Google.com. If you are consistent with your message you will receive a higher ranking on the search engine. Since most people don't look beyond the top four or five listings it is important that you can be found near the top of the list.

       Google has its own proprietary system for ranking its listings. The uniformity of your information is what moves you nearer the top of the list.  Google will also look for keywords in your profiles that may also affect your ranking.  

       Create a master profile that you can customize for each application. It is very important that the core information be reliable consistent, and truthful.  Your minor edits should just reflect your demeanor as it applies to the current situation.

       The best way to create and maintain good ranking is to be precise and consistent with your message, and post it anywhere you can.  You do want people to find you, don't you?

Your Money-Your Life

Live Your Ideal Life 

       We have written often about important it is for your business to have a vision statement, but it is just important for you to have a personal vision statement for a guide. 

       Often personal statements are done in the form of  Vision Boards.  As you read through magazines, or the mail, cut out 

pictures of the things you really want for your life.  Your pictures

 may include the perfect house, a new car, better job or travel.  Your board is going to be different than anybody else's.

       It is amazing how a Vision Board works. 

 Having pictures to remind you of what your ideal vision looks 

like subtlety makes you take actions that will take you closer to

these wishes.

       You do have to take action, not just look at the pictures,

 but if you do you will be surprised how much of your ideal life 

will be achievable.

FOUNDATION, Inc. 

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