Musings - 

Still Baffled About Social Media?

       Are you still baffled about the value of using Social Media for your business?  There is so much information available that the process can be a daunting task.  Your Social Media outreach takes attention and nurturing if it is going to work for you.

       As with any project, the first thing you need is a plan. It is necessary to determine your objectives; what do you expect Social Media to do for you?  Are you trying to build brand awareness, are you trying to improve your public image, or are you trying to ga ther leads to increase your business? It is very important to know where you are going before you start.

       The next consideration is to determine which sites are good for you.  There are so many choices, some appropriate and some not, that choosing the ones that don't target your market can become a real burden.  This is the place where most businesses quit because they don't see the value in Social Media.  Be sure you pick sites that target you audience.  As a bonus join groups within the site that are even more specific to your needs.

       Be sure that your posts truly reflect the personality of your company.  Don't rely totally on reposts or jargon filled stuffy information to get your message across; it won't happen. Be as human and approachable as you can, a warm message goes a lot farther than a cool one.

       My last, and most important suggestion is that you keep track of the reactions you are getting to your messages.  Responses equal return on investment (ROI) and are the only reason for you using Social Media.  There are a lot of tools available (Google Analytics and Facebook Insights are two familiar ones) to help you quantify your responses.

        If your ROI numbers are not meeting your expectations it is time to evaluate whether you are using the right sights or uploading valuable content for your customers.  Experiment a little until you find a system that works for you.

Your Money-Your Life 

Cyber Bullying - A Threat to your Child

       All local police and teachers are on high alert against cyber bullying and predators on the internet, and all parents should be, too. It is time to talk to your children and remind them not to give out any information about themselves or their families to anyone when they are on the internet.  Even if they think they know the other person, just don't do it.  If someone has a question, have your kids refer it back to you for answers.

       Cyber bullying has become epidemic  It is critical that you have discussions with your children about cyber bullying and how upsetting it can be to the other person.  Even if there is no immediate reaction the results can cause long lasting harm, and for a fragile person the results could be devastating.  They wouldn't be happy if the attacks were aimed at them.

       It is not really an invasion of privacy if parents monitor their children's online activities and profiles.  Set the rules in advance so there are no surprises and then regularly review what they are doing.  It is the parent's job to keep their kids safe and checking that they are safe in cyberspace is an important

part of security.

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