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Musings
Profiles That Grab You
Your profile is one of the most important tools in your arsenal. There are two types, personal or business, which are similar but with a slightly different focus.
The profile you develop for business will be read by potential customers, people looking to make connections with you for your experience, and companies looking for vendors or associates. Your profile will be posted on social media sites like Linkedin, Facebook, and association rosters. It may also be viewed via a search engine. It has to be absolutely accurate. Blowing your own horn is OK, but be sure you can back up any claims you make. Viewers want to know that you are credible, knowledgeable,  honest, and committed. Leave out any religious, political or sexual references; you don't want to offend anyone. Include your accomplishments, awards, and what differentiates you from your competition.
Your personal profile should be posted on other social media sites like Pintrest, groups you belong to, as well as Facebook and similar social sites. NOTE: keep your personal and business profiles separated on separate pages, your social profile will be more warm and fuzzy than your business profile.
When people want to connect to you the first thing they are likely to do is check your profile to see if you are compatible,
 if not they will move on to someone else. Seeing groups, interest, or other common denominators will tempt them to "friend" you;
you never know who you might meet and how they may impact your world.
Like your business profile you have to be honest, accurate,
and credible, but your personal profile will include the things you like to do in your free time, movies, music, shopping, whatever. These are the links that people are looking for.
In either profile describe who you are instead of just giving
a lot of facts. You want your viewer to know who you are and how you can connect for mutual benefit. Have fun with your profiles, work them and rework them so they become really
good tools for you.
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