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Musings
Call Yourself
Have you called yourself lately? The first impression your current and future customers get of your Company is on the ph one. What are they hearing? Try calling your main business number to hear just what they hear.
Telephone etiquette can make or break your business.
Often the person answering the phone sounds preoccupied; they mumble the company name and even their own  name. They give the impression that your call is an interruption. Training is required to insure that your employees are making the right impression; that includes sounding excited that you called. The warmth of the person answering the phone can make a big difference in how your potential customer will respond. Remember, that people do business with those that they know and trust; an indifferent response can harm this potential relationship.
Your "on hold" music can make a big difference, too. The volume, the clarity, and the choice of music can all make a difference. People may just hang up and shop elsewhere if  the music is offensive. Long silences can have the same effect. A "thank you for your patience" message every 30 seconds will reassure the caller that you consider their call important. An offer to call back is also a good idea, if it is handled promptly.
Communication is the key to good business relationships. How you handle incoming calls is an important part of establishing this step in the process. Call yourself; know how your staff is treating your customers, this is critical to your success.
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