Musings

Ask for Referrals

       The absolutely best way to get more business is to ask for referrals.

        People like to do business with vendors who they know and trust.  If a current, happy customer suggests to a friend that they should try XYZ Company, there is a good chance that they will.  The potential customer knows that their friend would not steer them wrong. 

       This referral is the first and best step to creating a good customer; you don't have to build rapport, which was done for you by the referral.  You next challenge is to deliver the best possible customer service experience in order to cement the relationship.

        If you know who gave you the thumbs up, it is important that you send them some kind of recognition.  A simple hand written thank you note may do the trick, but a coupon for a discount or gift on their next visit will have even more power.  Avoid sending a computer generated thank you if you haven't attached a coupon it won't appear personal enough. 

       Think of the last time you got a personal thank you note, either from a friend or a business; didn't it give you a warm feeling?  Your  customer will experience the same thing and be eager to tell more of their friends.  These referrals will snowball and you will have a whole new customer base.  

       Just remember to always ask for referrals, this is a key strategy to building your business.

Your Money - Your Life 

Working with a Purpose

       Working with a purpose is having the ability to look at your responsibilities and motivate yourself to get started.

       Improving in this area equips you to work independently, without requiring someone else to micro-manage your assignments. As a result, you can see the whole picture and what is needed to move forward.  In other words, you purposely look for ways to put plans in action with the goal of  producing the desired result.