Musings

Persistence

       This is our 100th Coffee Break.  We have published a new issue on the first and fifteenth of each month for over four years.  We hope that you have enjoyed it and have learned a few new things that have helped your business or personal life.  If we have, we have achieved our goal. This is an example of persistence. 

       Persistence is very important to your business development, with certain caveats.  It is necessary to continue an activity or strategy long enough to know if it is returning the investment you planned; it is also necessary to know when to quit.  This can be a complex balancing act.  Knowing when enough is enough can be very hard to evaluate. 

       Your best bet is to have measureable goals at the beginning of your project.  These can be your guides to whether your project is proceeding on target, or was just another way to learn what will or won't work. Fumbling along without a plan is a sure way to create chaos, a plan with goals is mandatory for any project.

       We have enjoyed your comments about our newsletter, keep them coming.  They are the measure of our success.  We will continue to publish twice a month, let us know if there is a topic you want to see.  It is up to you to create a project for your business that will be a continuing success like our Coffee Break.

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