Because LighterLife are unique in the weight loss market it can be very confusing to a newcomer to fully appreciate the difference between what we do and what a traditional diet provider or diet product does.
Dieting for weight loss really began in earnest in the 1970's so for anyone who witnessed a parent, or parents dieting and then started on the dieting path themselves they will have had years learning and adapting to a whole set of words and behaviours around dieting that aren't necessarily helpful. Typically these are:
- Diet
- Weigh in
- Goal weight
- Cheating
- Get back on it tomorrow
- Start again
- Nothing works for me
- That diet is rubbish, it didn't work, I've put all the weight back on
- Go home via the takeaway on "weigh in" night (well, I've got a whole 7 days to get that off!)
- Oh well I've blown it today so I might as well finish the packet/bottle/fridge contents and get back on it tomorrow/Monday/after my holiday
- Been invited to a party on Saturday night, so I'll have that night off the diet - everyone else who's going says that's OK and that I won't be much fun if I'm dieting that night.
- Can't diet on Sunday, we're off to Mum's for lunch and she'll have done the whole works - don't want to offend her by not eating everything
- Diet on holiday? - you're joking!
- Weight loss is the only goal.
- Once I've lost the weight I'll be fine, I don't need to think after that, I just know I'll keep it off.
Any of these sound familiar? They do to me. I yo-yo dieted for 18 years before I came to LighterLife. I was totally and utterly confused by all the conflicting "rules" from various diet clubs, overweight, high blood pressure, and thoroughly miserable. But, then I found the LighterLife way, and this is how I now think: - Weight loss and weight maintaining has little to do with food. It is mainly to do with the emotion and behaviours you have attached to food.
- If you are carrying extra weight then it means that your relationship with food and drink has become out of balance. LighterLife aims to help you get that balance back.
- Understand where your perceptions about your eating habits came from and that is the first step to changing them, i.e. did your parents tell you to "clear your plate"? Are you still "clearing your plate" now you are an Adult even though your Adult self is telling you you are full? Then that's an old outdated message to get rid of.
- You will need to change your relationship with food - but that will be empowering and enlightening
- When you think food is the only answer to the way you feel, stop for a moment and ask yourself what you really want? It might be you just need someone to listen to the woes of the day and give you a hug.
- Other people's opinions about what you should be eating and drinking is exactly that - their opinion, not yours.
- Weight loss is only the start of the journey. Weight maintaining is the main change and LighterLife supports you every step of the way from education about nutrition, GI principles, understanding the right portion sizes for your body, tasty nutritious recipes that ensure you never feel hungry, etc etc. to supporting you as you successfully make the necessary lifestyle changes to stay slim, fit and healthy.
- You are an amazing human being, you can do whatever you want to, you just need to choose to make a change.
 I was so relieved to find such a grown up, intelligent way of understanding my relationship with food and what needed to change that I lost 6.5 stones and when the franchise for Loughborough came up for sale I bought it - that was over seven years ago and I've helped getting on for nearly 2,000 clients now over that time, and, kept my own weight off. If you are really ready for a change to the way you view food, as well as losing weight quickly in a safe, medically approved way using meal replacements then give me a call on 01509 234433 or email me at debbie.ford@lighterlifecounsellor.com or text on 07860 017700 (text only, this is not a mobile phone no.) and I'd be delighted to meet you and tell you more about the Programmes we offer in a relaxed environment with absolutely no "hard sell" involved. I look forward to meeting you. Best wishes,
Debbie Ford
LighterLife
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