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Greater Rochester 
SCORE - For the life of your business 
 
 

SCORECard - January 2016
Greater Success for a New Year 
Greater Rochester SCORE is here to help make 2016, your most successful year.  Make an appointment with a SCORE mentor today to make your small business a real success.

Register Today!
Upcoming Local Rochester Workshops

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The Financial Dashboard for Small Business  
Tuesday, January 19, 2016, 8:30-12:30   Fee:  $60
Location: RBA (150 State Street downtown Rochester)
Most business owners start a business because of technical skills, not because they understand "business".  Furthermore, they don't know how to read the financial statements and understand the story that they tell. This workshop will put you in command of the key dashboard components in a very easy to understand fun way.

Websites That Make Your Customers Happy (And Make $ For Us)
Thursday, January 21, 2015, 9:00-Noon   Fee:  $60
Location: RBA (150 State Street downtown Rochester)
Do you hate your website? Most do.  In this session, we will learn how to create or change a website that helps customers get what they need and helps us improve our business. We'll learn which changes to make that will actually help your business.

Small Business Start-up & Survival - Greece   
5 Tuesday nights Jan 26, Feb 2, 9, 23, Mar 1 7:00-9:00PM  Fee:  $59
Location:  Greece Olympia High School
Topics covered: business plan, marketing/sales, banking/finance, insurance/risk management, legal considerations, budget/cash management, selling skills

Building Your Business Through Social Media
Tuesday, February 16, 2015  8:30-12:30pm  Fee: $60
Location: RBA (150 State Street downtown Rochester)
Confused about social media? Wondering how it can help your business right now? This workshop has been designed to give you golden nuggets and actionable takeaways you can implement in  your business later that day. This workshop will help you simplify what you think social media is or is not.

Time Management for New & Existing Business Owners 
Wednesday, February 24, 2016, 8:30-11:30   Fee:  $60
Location: RBA (150 State Street downtown Rochester) 
How many times have you felt there were not enough hours in the day?  This 3 hour program will give you an easy to implement, hands-on, proven way to identify all of your daily tasks, rank them in priority order, delegate where necessary, and lead you to a far more efficient control of your life and work.   
 

ASBC "What dream would you be able to achieve if you were to win this Championship?"

Answer this question either via a 30-60 second video, or with a photo and written response of 1,500 characters or less. With either option, you will need at least 100 votes for entry.

One Grand Champion will win $25,000 courtesy of Sam's Club!

$1,000 Sam's Club gift cards will also be awarded to two businesses from each state and the District of Columbia. Champions will be invited to a regional Training and Networking Event in Phoenix, Chicago, or Washington DC. Additionally, SCORE will also pair you with a business mentor to support you throughout this journey - and for the life of your business.

Tuesday, January 12, 2016 at 1:00 p.m. EDT/10:00 a.m. PDT

Gene
During this SCORE LIVE Webinar, presented in partnership with Staples, presenter Gene Marks will showcase 12 great mobile apps that are must-haves for the "Appy" and successful small business.
 
As participants will learn, not only do customers search for and buying products via mobile apps, companies are using mobile apps to reach new markets, facilitate sales, improve the customer buying experience, and otherwise better manage & grow their businesses.
 

Workout 
"My mentor has helped me write a business plan, learn to budget and has even just listened to me complain about the challenges of running a business from time to time."
After years of working at a conventional
gym, Ashley Morgan was frustrated. She realized there were no weight-loss personal training studios in her area focused on women.
 
Instead of waiting for someone else to open a gym, Morgan started training women in her backyard in 2013. With help from her SCORE mentor, Morgan has grown her business from her backyard to a 2,000-square-foot studio with employees and dozens of clients.
 
 

Small Business
Are you a small business owner with an amazing success story to tell? If so, submit your nomination today for the 2016 National Small Business Week Awards. Nominations are currently being accepted online at  http://awards.sba.gov.

All nominations must be submitted online, postmarked or hand delivered to the nearest SBA District Office no later than 3:00 p.m. ET on January 11, 2016. Winners will be announced during National Small Business Week, May 1-7, 2016.

Check out all of the categories you can apply for and click below to enter today!
 

Marketing
Adopting a new marketing system is like having a child. You need to plan on 9 months of gestation to form your requirements and select a vendor. Birth itself can be painful as you negotiate contracts and set up data collection. Then you need to plan on a newborn phase of several months of constant care in set up and training.

In essence you want a system that communicates with prospects and then with customers, nurturing your relationship in the most personal, yet efficient way possible. Email marketing systems focus interactions related to email while marketing automation software looks at tracking prospect/customers behavior across the digital landscape (email, website and even social media).

Click below to learn about all of the important things you need to keep in mind when upgrading your marketing.
 

Awards
The DREAM BIG Small Business of the Year Award, sponsored by Sam's Club, celebrates the success of small business and honors its contributions to America's economic growth. The Small Business of the Year, 7 regional finalists, and 100 Blue Ribbon winners will be honored on June 14 during America's Small Business Summit in Washington, D.C. 
 
There are two ways to participate in the DREAM BIG awards program: 
 
Nominate a Small Business - Nominate Now.
Complete the Application - Apply Now
 
Timeline
January 14: Nominations due
February 1: Applications due
February 17: Press release announcing the 100 Blue Ribbon Award Winners
February 17-March 4: Online public voting for the Community Excellence Award
March 9: Press release announcing the 7 Regional Finalists
June 13-15: Live announcement of the Small Business of the Year at America's Small Business Summit
 
Thursday, January 21, 2016 at 1:00 p.m. EDT/10:00 a.m. PDT

Hug
In this eye-opening SCORE LIVE Webinar, Jay Baer, founder of the leading strategy consulting firm Convince & Convert, reveals brand-new, proprietary research into why and where your customers complain and why the rise of customer complaints is actually an enormous opportunity.


 




 Greater Rochester SCORE  
 greaterrochester.score.org
 585-263-6473