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Greater Rochester 
SCORE - For the life of your business 
 
 

SCORECard - July 2015
The Art of Content Marketing
Do you know the right thing to say at the right time in the right place? The secret to digital marketing lies in using all in the right words. Make an appointment with a SCORE mentor today and find out how to make your words count.

Learn To Soar! Free Seminar To Improve Your Small Business! 

Wednesday, July 15, 2015, 9am - 4pm Riverside Convention Center


Register Today!

Upcoming Local Rochester Workshops 


sign up now
Small Business Start-Up & Survival
Thursday, August 20, 2015, 8:45am-3:30pm, Fee: $45.  Location:  RBA (150 State Street downtown Rochester)
Get key information on the basic components of starting and running a small business.

Basic QuickBooks for Small Business
Thursday, September 17, 2015, 8:45-3:30pm, Fee:  $45

Location:  RBA (150 State Street downtown Rochester)
Topics include business planning, banking, marketing, insurance, selling skills and more!


Small Business Start-Up & Survival
5 Consecutive Monday Nights: September 21, 28, October 5, 19, & 26  Fee: $59       Location: Rush Henrietta High School
Get key information on the basic components of starting and running a small business.

Small Business Start-Up & Survival 
 5 Consecutive Tuesday Nights:  September 29, October 6, 13, 20 & 27
Location:  Greece Olympia High School
Get key information on the basic components of starting and running a small business. 

 


Would anyone miss your content if you did not publish it? 

 

That question kind of makes you stop in your tracks, doesn't it? If you had to do an honest assessment of your business's website content, what would be your answer? What kind of content your customers crave depends on what type of business you run.

 

Thursday, July 9, 2015 at 1:00 p.m. EDT/10:00 a.m. PDT

Disaster planning. Emergency preparedness. Business continuity. Whatever you choose to call it, the goal for any business is the same: to get back up and running in a safe, timely manner after a disaster or emergency situation takes place. Gina Watkins of Constant Contact and SCORE's own Steve Jarriel will focus on ways to use automated email marketing tools to meet an emergency situation head-on.


 

Thursday, July 16, 2015 at 1:00 p.m. EDT/10:00 a.m. PDT

Sales is out! Content and education are in! Today's customers are drowning in marketing and advertising noise. How can your small business compete? Join entrepreneur and best selling author Ramon Ray as he shares why the power of social content marketing is the best way to sell. You'll learn how to leverage the tools you already have to boost sales and build loyalty with your customers.


 

Shereen Sabet loved scuba diving, but finding modest swimwear to adhere to her religious beliefs was frustrating. She launched Splashgear to meet the needs of women who could benefit from more coverage, whether the women had faith concerns, physical issues or simple modesty. Shereen contacted her local SCORE office, was matched up with a mentor and received help at every stage--setting up contracts with agents and distributors, figuring out commission rates and expanding her online business into retail stores.

 

"It's just incredible having access to somebody like him," Shereen says. "He's helping me with the ins and outs of retail. It's really awesome!"

 

Connect with a mentor today and let us help you create your success story.
 
Wednesday, July 22, 2015 at 1:00 p.m. EDT/10:00 a.m. PDT

Content marketing can help you to build your reputation, establish your expertise, and strengthen your relationship with your customers. Digital marketing strategist Zontee Hou will explore the ways in which you can develop blog posts, videos, ebooks, infographics, and other content pieces to support your business every day. She'll also discuss how you can use social media and email marketing to get the most value out of your content.


 

Thursday, July 30, 2015 at 1:00 p.m. EDT/10:00 a.m. PDT

To be successful, businesses in the future will need to adopt a content-first strategy-- developing brands and building audiences, and then creating the products to sell. Content Marketing Institute founder Joe Pulizzi shares how this new business model inverts the traditional approach of product development and sales. Find out how your business can grow from content.


 

 Greater Rochester SCORE 
 greaterrochester.score.org
 585-263-6473