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The Art of Content Marketing
Do you know the right thing to say at the right time in the right place? The secret to digital marketing lies in using all in the right words. Make an appointment with a SCORE mentor today and find out how to make your words count.
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Small Business Start-Up & Survival Thursday, August 20, 2015, 8:45am-3:30pm, Fee: $45. Location: RBA (150 State Street downtown Rochester) Get key information on the basic components of starting and running a small business.
Basic QuickBooks for Small Business Thursday, September 17, 2015, 8:45-3:30pm, Fee: $45 Location: RBA (150 State Street downtown Rochester) Topics include business planning, banking, marketing, insurance, selling skills and more!
Small Business Start-Up & Survival5 Consecutive Monday Nights: September 21, 28, October 5, 19, & 26 Fee: $59 Location: Rush Henrietta High SchoolGet key information on the basic components of starting and running a small business.Small Business Start-Up & Survival 5 Consecutive Tuesday Nights: September 29, October 6, 13, 20 & 27 Location: Greece Olympia High School Get key information on the basic components of starting and running a small business.
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Would anyone miss your content if you did not publish it?
That question kind of makes you stop in your tracks, doesn't it? If you had to do an honest assessment of your business's website content, what would be your answer? What kind of content your customers crave depends on what type of business you run.
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Shereen Sabet loved scuba diving, but finding modest swimwear to adhere to her religious beliefs was frustrating. She launched Splashgear to meet the needs of women who could benefit from more coverage, whether the women had faith concerns, physical issues or simple modesty. Shereen contacted her local SCORE office, was matched up with a mentor and received help at every stage--setting up contracts with agents and distributors, figuring out commission rates and expanding her online business into retail stores.
"It's just incredible having access to somebody like him," Shereen says. "He's helping me with the ins and outs of retail. It's really awesome!"
Connect with a mentor today and let us help you create your success story.
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To be successful, businesses in the future will need to adopt a content-first strategy-- developing brands and building audiences, and then creating the products to sell. Content Marketing Institute founder Joe Pulizzi shares how this new business model inverts the traditional approach of product development and sales. Find out how your business can grow from content.
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Greater Rochester SCORE
greaterrochester.score.org
585-263-6473
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